Олександр

Oleksandr Piharev
Meta Ads Expert | Growth Marketing Specialist

Odessa, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

LinkedIn Profile | Telegram: @cherezternii9

Professional Summary
Performance-driven Meta Ads Specialist with over 5 years of experience in scaling
high-growth E-commerce brands within Tier-1 markets (USA, UK, CA). Proven track record
of managing large-scale budgets and delivering long-term profitability by balancing LTV/CAC
ratios and optimizing full-funnel conversion rates. Expert in leading media buying teams and
implementing data-driven strategies to achieve consistent ROAS > 3.0x.

Core Competencies
● Media Buying & Scaling: Advanced expertise in Meta Ads (Facebook/Instagram)
and TikTok Ads for DTC brands.
● Creative Strategy: Developing and implementing high-velocity creative testing
frameworks to identify winning assets.
● Data Analytics: Managing KPIs (CAC, ROAS, ROI, LTV) using Tableau, Shopify
Analytics, and Google Sheets.
● Conversion Rate Optimization (CRO): A/B testing Shopify landing pages and
optimizing the checkout funnel for maximum efficiency.
● Team Leadership: Managing and mentoring media buying teams of up to 5 people
to meet aggressive growth targets.

Professional Experience
GSM Growth Agency | July 2024 — October 2025

Senior Performance Lead / Head of Ads Strategy

● Spearheaded advanced media buying frameworks for the agency’s flagship
E-commerce clients, ensuring perfect alignment between business goals and ad
performance.
● Directed the scaling of high-spend accounts by identifying untapped growth
opportunities and mitigating risks through weekly data-driven performance audits.
● Redesigned the internal creative-to-media buying workflow, significantly increasing
the speed of campaign deployment and testing cycles.
● Acted as a lead strategist for special projects, focusing on aggressive scaling for
US-based brands with budgets exceeding six figures.

GSM Growth Agency | September 2022 — July 2024

Head of Media Buying & Client Success Manager

● Managed a team of senior media buyers, maintaining a stable ROAS > 2.2x across a
diverse portfolio of E-commerce projects.

● Architected and deployed multi-channel retention strategies that boosted customer
LTV by up to 80%.
● Systematically analyzed marketing funnels to eliminate bottlenecks, reducing overall
CAC while increasing project profitability.

GSM Growth Agency | May 2021 — September 2022

Media Buying Team Lead

● Led a group of 5 media buyers, coordinating the execution and optimization of
high-budget advertising campaigns.
● Improved operational efficiency by 20% through the implementation of standardized
campaign launch checklists and planning protocols.
● Conducted regular performance reviews and "deep-dive" account audits to ensure all
client KPIs were consistently met or exceeded.

GSM Growth Agency | May 2020 — May 2021

Media Buyer & E-commerce Specialist

● Scaled Facebook Ads campaigns to a ROAS > 3.0x for niche E-commerce products
in the USA market.
● Built and optimized over 30 Shopify stores from scratch, focusing on product page
conversion and seamless checkout UX.
● Developed a proprietary creative testing system that accelerated the identification of
"winning" ad-product combinations.

Technical Stack & Skills
● Ad Platforms: Meta Ads Manager (Expert), TikTok Ads, Google Ads.
● E-commerce: Shopify Expert, Funnel Optimization, Landing Page Builders.
● Analytics: Google Sheets, Tableau, Shopify Analytics, Amplitude (Learning).
● Project Management: ClickUp, Trello, Confluence.

Education
● Odesa National Technological University (ONTU) | 2018

Languages
● English: Upper-Intermediate (B2+)
● Ukrainian: Native
● Russian: Native