Володимир

VOLODYMYR LIETKO
Media Buyer | Meta Ads | iGaming | Tier-1 GEOs
London, United Kingdom | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @hunterghoul | LinkedIn:
[відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL PROFILE
Junior Media Buyer focused on Meta Ads traffic for iGaming and affiliate offers across Tier-1 GEOs. Practical experience in
campaign launch, daily monitoring, creative testing, Keitaro tracking, PWA preparation and performance analysis. Recently
worked on campaigns that delivered approximately $5,000 profit from approximately $15,000 media turnover in the previous
month, with budget actions and scaling decisions executed under Team Lead supervision and approval.
CAMPAIGN EXPOSURE
●Tier-1 GEO experience in iGaming: research, campaign setup, creative testing, daily performance monitoring and
optimisation support.
●Previous-month result: approximately $15,000 media turnover and approximately $5,000 profit; not presented as a fixed
recurring monthly result.
●Worked with daily campaign budgets up to approximately $1,200 and separate test allocations up to approximately $2,000.
●Evaluated performance through CPM, CTR, CPC, CPI, CPA, registration cost, ROI and first-deposit quality signals.
●Supported stop / continue / scale recommendations after Team Lead review and approval.
PROFESSIONAL EXPERIENCE
Assistant Media Buyer - Traffic Jam | Remote | June 2026 - Present
●Launch, monitor and optimise Meta Ads campaigns for iGaming offers across Tier-1 GEOs under Team Lead supervision.
●Set up campaigns in Meta Ads Manager, prepare campaign links, check tracking parameters and analyse results in
Keitaro.
●Prepare PWA applications and pre-launch ad materials, ensuring that links, redirects and campaign data are tracked
correctly.
●Research GEOs, competitors, casino brands, bonus mechanics, ad angles and local market positioning before tests.
●Create and refine static/video concepts; prepare briefs and assets for CapCut, Canva, Adobe After Effects and Photoshop
production.
●Monitor ad sets and creatives daily to identify weak traffic, early winners, budget waste and retest opportunities.
●Analyse campaign data and communicate clear recommendations to the Team Lead before budget changes or scaling
actions.
●Work with performance targets around CPI, registration cost, CPA, ROI and deposit-level conversion quality.
Project Manager - TIGBIS | International | 2024 - 2026
●Represented the company at international aerospace and technology exhibitions, supporting presentations, Q&A and
partner communication.
●Coordinated logistics, documentation, post-event follow-ups and English-language communication with international
business contacts.
●Built experience in structured communication, high-pressure B2B environments and cross-market business operations.
SKILLS & TOOLS
Media buying: Meta Ads Manager, campaign launch, budget monitoring, optimisation, A/B testing, scaling support
Tracking & analytics: Keitaro, PWA Partners, tracking parameters, Google Sheets, CPM, CTR, CPC, CPI, CPA, ROI, deposit
conversion
Creative production: CapCut, Canva, Adobe After Effects, Photoshop, static creatives, video creatives, ad angles, creative briefs
Industry: iGaming, affiliate marketing, CPA offers, PWA apps, casino creatives, Tier-1 GEO research
EDUCATION
Queen Mary University of London - BSc Economics and Finance with Integrated Foundation Year | 2025 - Present
Singapore Management University - International Summer Programme, International Business & Strategy | 2026
LANGUAGES
Ukrainian - Native | Russian - Native | English - C1, IELTS Academic 7.0 | German - A2