Iryna

Iryna Yaremko
📧 [відкрити контакти](див. вище в блоці «контактна інформація»)
📱 [відкрити контакти](див. вище в блоці «контактна інформація»)
🔗 LinkedIn
🇪🇸 Barcelona, Spain / Remote

Profile
Performance-driven Marketing Manager with experience across B2B AI SaaS, B2B2C eCommerce and logistics.
Known for building growth engines under lean budgets, running multi-channel acquisition programs, and improving
conversion across funnels. Strong execution ownership with the ability to collaborate cross-functionally.

Core strengths
Growth & Acquisition • Performance Marketing • CRM & Automation • Funnel Optimisation • B2B Marketing •
B2B2C Marketing • Product-Led Marketing • Paid Media • Lifecycle Marketing • Campaign Analytics •
Cross-functional Collaboration

Tools & Tech
HubSpot • Meta Ads Manager • Google Analytics • Instantly • LinkedIn Sales Navigator • Canva • Figma • Webflow
• Notion • Zapier/Make • Google Workspace

Experience & Key achievements

Pebbles Ai | Marketing Manager & Community Manager
London & Lviv | October 2024 – Present | Hybrid
Pebbles AI is a GTMOS™ neurosymbolic AI platform for B2B revenue teams. I joined early and built the marketing
and growth foundation during pre-launch and launch periods.

Strategic Ownership
●​ Built the entire growth engine from zero: ICPs, messaging, segmentation, channel strategy, funnel
structure, CRM automation, and reporting
●​ Designed multi-channel GTM motion supporting both PLG and SLG, combining paid media, outbound,
inbound, lifecycle, and community activation

Growth Traction
●​ Scaled inbound acquisition (x20 interested leads/month), with no full-time marketing budget
●​ Delivered a predictable activation funnel with up to 150+ MQLs/month, up to 25+ trials/month, and up to 10
paying customers/month during soft launch
●​ Optimised lifecycle flows and onboarding to ~40% MQL > Trial conversion, improving founder-led and
sales-led motions
Performance & Outbound
●​ Launched Meta campaigns, achieving 1K+ clicks with CPC $0.22-$0.27 and LPV <$1
●​ Designed outbound motion generating 67% open rate on cold outreach through messaging optimisation,
audience precision and technical deliverability management

Cross-Functional Execution
●​ Embedded into CEO + Product + Engineering + Sales loops to align marketing with roadmap, category
narrative and user adoption goals
●​ Contributed key traction, funnel and CAC/MRR insights used in investor updates and fundraising materials

Meest International — Marketing Manager
Lviv | 2023 – 2024 | On-site
●​ Launched marketing campaigns for major international brands, including iHerb, Sinsay, Modivo, Notino,
Answear, Temu, MakeUp, Cosibella, Sportano, LPP, Next and more
●​ Supported Sinsay mobile app launch in Ukraine, managing promotional messaging and assets
●​ Coordinated from high to low-budget offline events with partners and at exhibitions
●​ Executed multichannel campaigns across email, social and partnership marketing
●​ Worked cross-functionally with commercial, logistics and product teams

Innovecs — Communication Manager
Lviv | 2022 – 2023 | On-site
●​ Supported internal and external brand communication, content workflows and cross-department
coordination
●​ Managed communication materials across campaigns, teams and leadership

Education
Bachelor of Arts in Foreign Languages and Literatures
National University of Ostroh Academy, Ukraine (2017 – 2021)

Languages
Ukrainian — Native
English — Advanced (C2)
Polish — Intermediate