Анастасія

ANASTASIA LOBKO

COMMUNICATIONS LEAD | SMM & BRAND MANAGEMENT

Location: Lviv, Ukraine

Phone (Telegram): [відкрити контакти](див. вище в блоці «контактна інформація»)​
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

Creative marketing specialist with a systematic approach and ability to establish
ABOUT ME effective processes, bringing 5+ years of experience in full-cycle social media
marketing for B2B, B2C, and employer branding across Ukraine, US and the Middle
East (MENA).

Skilled in developing and managing brand promotion strategies, coordinating projects
and teams, and collaborating with contractors and agencies.

Passionate about building strategies that deliver measurable results and strengthening
brand presence through innovative online channels.

CORE ●​ Brand Management Areas: B2B Tech, B2C, Employer Brand.​
COMPETENCIES
●​ Social Media Channels: LinkedIn, Meta Platforms (Facebook, Instagram),
TikTok, Telegram, Twitter (X) and Threads.​

●​ Content Creation: Coordination of photo/video shoots (in-person & remote),
from briefs to final materials.​

●​ Paid Advertising: Meta Business Suite, LinkedIn Ads.​

●​ Team Management: Leading brand specialists, designers and copywriters to
deliver high-quality results on time.​
 ●​ Influencer Marketing: Developing strategies and managing influencer
relationships. ​

●​ Copywriting: English/Ukrainian; adapting content for diverse, multicultural
audiences.​

●​ Creative Production: Coordinating contractors; hands-on work in Figma,
Canva, CapCut.​

●​ In-depth Social Media Analytics: Engagement, audience growth,
amplification, conversions, CTR. ​

●​ Proficiency in AI tools: ChatGPT, Claude, Perplexity, and Midjourney.​

●​ Project Coordination: Jira, Confluence. ​

●​ Event Management: promoting online and offline events.

PROFESSIONAL Meta Platforms (Employer Brand, Ukraine): Developed and maintained a consistent
brand voice and visual identity, enhancing employer brand awareness.
EXPERIENCE
LinkedIn (B2B, USA, Middle East/KSA): Planned and executed brand activities to
engage potential partners in targeted regions.
P2H Inc.
(June 2022 – June Key Achievements:
2025)
●​ Implemented a promotion strategy that increased audience growth and
- Communication engagement on corporate social channels. ​
(SMM) Lead (January
2024 – June 2025) ●​ Coordinated a cross-functional team (community manager, designers, video
editor, copywriter) and contractors to deliver timely social media assets. ​
- SMM Manager
(June 2022 – January
●​ Built and implemented a B2B and employer branding content marketing
2024)
strategy. Created 500+ original publications (posts, newsletters, slides, videos),
including special projects for holidays and company events.​

●​ Initiated interactive retrospective meetings to present insights on SMM
performance to stakeholders. Designed a creative, open-discussion format that
fostered collaboration within the team and sparked more efficient content and
campaign ideas, ultimately leading to improved overall SMM performance.​

●​ Established a consistent brand style for social media channels in collaboration
with designers. Created a pool of branded materials (online communication
guide, corporate visuals for online meetings, LinkedIn banners, etc.) to boost
brand promotion through the internal audience.​
 ●​ Joined the P2H Brand Ambassadors Program as an expert, working with a
team to create a comprehensive SMM guide for participants. Actively shaped its
content, oversaw editorial reviews, and ensured the guide met program
objectives, ultimately making it the program’s primary resource. ​

●​ Managed promotion for P2H Live Talks with Ukrainian influencers and
celebrities (Kris Kosyk, Antonio Lukich, Kurgan & Agregat, including
Oscar-winning Ukrainian film director Mstyslav Chernov) to drive audience
engagement and boost event registrations. ​

●​ Led the “P2H Mascot” project from initial concept to final launch to enhance
visual communications and strengthen P2H’s brand authenticity and visibility.

Conducted in-depth research and team surveys to align efforts with internal
insights, then coordinated with illustrators, designers, and the video team. The
project concluded in December 2024 with the unveiling of the company’s
first-ever corporate mascot, which was enthusiastically received by the team.

Powercode / Powercode (B2B, USA): Built and managed the corporate social media presence,
Powercode focusing on LinkedIn and Instagram for lead generation and brand awareness.
Academy
(August 2020 – May Powercode Academy (B2C, Ukraine): Developed an SMM strategy for Instagram and
2022) TikTok, boosting engagement and conversions.

- Social Media Responsibilities:
Marketing Manager
●​ Full-cycle SMM: strategy, content creation, analytics.​

●​ Organized and promoted meetups, workshops, and webinars to grow the local
tech community.​

●​ Ran paid campaigns in Meta and LinkedIn Ads.

Om Wave, ●​ Developed a social media strategy from scratch for a B2C home comfort
USA/California (B2C) technologies brand.​
September 2021 –
February 2022 ●​ Created engaging Instagram and Pinterest content tailored to a US-based
audience.
- Freelance SMM
Manager
Internship: Director Responsibilities:
Assistant & Creative
Contributor ●​ Assisted with scriptwriting, shooting-process organization, and creating ad
creatives.​
Nebofilm, Kyiv (May
– September 2019) ●​ Supported the director on set to ensure smooth operations during filming.

EDUCATION Bachelor’s Degree in Marketing & PR​
Zaporizhzhia National University (2016 – 2020)

PROFESSIONAL ●​ Pro PR Course – Sigma Software University (2023)​
DEVELOPMENT
●​ Projector Mentorship Platform – Mentored on Content Marketing Strategies by
Romana Kuts, Founder of SaaStorm, B2B SaaS SEO & Content Advisor (2023) ​

●​ Projector Mentorship Platform – Mentored on LinkedIn Ads by Julia Kryval,
Head of Digital Marketing & MarTech at Soft Serve (2022)

LANGUAGES ●​ English: Upper-Intermediate
●​ Ukrainian: Native