Єлизавета

YELYZAVETA SOLODOVA PERFORMANCE MARKETING MANAGER
full-time // long-term contract // remote

E-MAIL: TELEGRAM: LINKEDIN:
[відкрити контакти](див. вище в блоці «контактна інформація») @ydswww @ydsolodova

PROFILE EDUCATION

Growth and revenue-focused marketing leader with 6+ years of experience building 2017 - 2021
acquisition infrastructures in international high-ticket markets. BA in Entrepreneurship, Trade and Exchange
Activity
I design and scale revenue systems that integrate paid acquisition, funnel
economics, CRM logic, and sales qualification — ensuring predictable lead flow and Academic and Research Institute of Business,
capital efficiency. Economics and Management

Led marketing functions across Asia, Europe, the U.S., and emerging markets, Focus Areas: Business Strategy,
operating in volatile, investment-driven environments. Entrepreneurial Projects, Analytics & Statistics

PROFESSIONAL EXPERIENCE CORE SKILLS

/Head of Marketing/ /Revenue & Acquisition/
[Ocean Development Group — International Real Estate & Investment, Asia] High-Ticket Funnels
2023–2025 Paid Acquisition (Meta, Google, TikTok, X)
Lead Economics
Built and led the full revenue acquisition function for international high-ticket real SEO
estate investment sales. Conversion Optimization

Designed and scaled multi-channel acquisition systems (Meta, Google, /Strategy & Analytics/
TikTok) from zero, achieving a 40% qualified lead rate aligned with KPI Architecture
investor KPIs. Budget Allocation
Managed $50,000 monthly marketing budget, optimizing capital Forecasting Models
allocation across international markets. Funnel Profitability
Reduced CPL by 35% within 6 months while improving SQL conversion Hypothesis Testing
rate.
Integrated paid traffic, CRM, and sales qualification into a unified revenue- /Systems & Leadership/
tracking system. Marketing Function Setup
Implemented sales quality control systems (qualification scripts, follow-up CRM Integration
automation, conversion monitoring), improving close-rate stability. Sales Qualification Logic
Established partnerships with major developers, supporting joint launches Cross-Functional Revenue Alignment
valued at $3M+ in project inventory.
/Languages/
/Performance Marketing Specialist/ English (B2)
[Modyhub — Product Company, Southeast Asia] Ukrainian (native)
2024–2025 (Dedicated team within core role) Russian (native)

Achieved 70%+ qualified lead rate through structured funnel architecture
and sales integration.
Designed KPI framework and revenue-aligned performance benchmarks.
Built CRM-driven acquisition and automation system handling 1,000+
leads/month.

/Marketing Specialist/
[Daily Rent — Property Management Company, Ukraine]
2019–2023

Managed Meta and Google Ads with $10,000+ monthly budget,
maintaining 80%+ occupancy rate.
Supported expansion into 2 new regional markets with structured
demand generation strategy.