Gorobets

KATIA
GOROBETS
CMO
Barcelona, Spain [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

1 PROFILE
Dynamic CMO with a decade of experience driving brand growth
and market expansion across diverse sectors, including fintech
and consumer goods. Proven expertise in building high-performing
marketing teams and executing comprehensive go-to-market
strategies that resonate with target audiences. Adept at leveraging
data analysis to inform strategic decisions, ensuring alignment with
market demands and consumer behavior. Skilled in orchestrating
impactful PR campaigns and fostering strategic partnerships that
enhance brand visibility and engagement. Committed to delivering
innovative solutions that propel organizational success and strengthen
market presence.

2 SKILLS 3 LANGUAGES
Creativity & Communication Ukrainian
Data Analysis & Insights English
Strategic Thinking Spanish
Project & Team Management Russian
Digital Marketing Tools

4 EMPLOYMENT HISTORY
Marketing manager CMO CMO

Chicco , Kiev NDA, New York Globiance, Malta

March 2017 — November 2018 November 2018 — February April 2019 — February 2020
2019
Successfully organized and Built and scaled a
managed large-scale children’s Built and led a high-performing marketing
expos and industry events, full-stack marketing team team, establishing structure,
strengthening Chicco brand (performance, PR, content, processes, and KPIs to support
visibility and customer community, and growth), global growth.
engagement. establishing processes from
scratch to support global
expansion.
 Led the market entry Designed and executed the Organized and managed
strategy for new children’s go-to-market strategy for international conferences
brands from China, including the U.S. market, ensuring and corporate events-
market research, positioning, compliance with local specifics , strengthening brand visibility
and go-to-market campaigns and achieving rapid brand and team engagement.
tailored to Ukrainian consumer awareness. Developed and executed sales
behavior. Developed and implemented and go-to-market strategies-
Spearheaded the launch a comprehensive PR and , driving client acquisition and
of Stokke in Ukraine, marketing strategy, including revenue growth.
from brand localization to media outreach, influencer Established and nurtured
retail partnerships, ensuring collaborations, and targeted strategic partnerships-
strong market adoption and campaigns, boosting visibility , identifying opportunities for
alignment with global brand across crypto and fintech collaboration and long-term
standards. communities. growth.
Developed and executed Delivered exceptional growth Led banking integrations
integrated marketing results: 150,000+ users and financial ecosystem
campaigns (digital, offline, acquired within the first 3 partnerships, aligning
BTL), driving awareness and days of launch, exceeding marketing and business
measurable sales growth. industry benchmarks. development efforts to support
Drove cross-functional product expansion.
alignment with product and
compliance teams, ensuring
consistent brand voice and
smooth market entry.

CMO CMO Founder

NDA, Kiev LaFinteca, Barcelona Gorobets.Agency , Barcelona

February 2020 — February February 2022 January 2025
2022
Built the company from Providing end-to-end
Built and led a full-stack scratch - from setting up the marketing services, from
marketing team (growth, first office to scaling into a strategy and positioning to
performance, PR, product fully licensed payment service creative development and
marketing, design, and provider across Latin America. execution.
communications), establishing Supervised the licensing
KPI and scaling operations process from the marketing
across markets. side, aligning brand
positioning, communications,
Supported the launch of a
and go-to-market readiness
licensed financial company-
with regulatory milestones.
, working with the legal
Successfully launched and
department on compliance
managed 8 brands
and licensing processes.
and 3 companies
Oversaw the development
under the LaFinteca
and market launch of a
umbrella, strengthening
crypto wallet and mobile
market presence and
application, aligning product
diversifying revenue streams.
features with user needs and
Developed and executed
industry standards.
the go-to-market strategy-
Secured a milestone
, positioning LaFinteca as
achievement as the first
a trusted local partner for
official payment partner
global companies entering the
of the world’s #1 crypto
region.
exchange, boosting global
Established direct
visibility and trust.
integrations with banks,
Designed and implemented
regulators, and local payment
HR strategy, covering
networks, ensuring seamless
employer branding,
operations and market access.
recruitment campaigns, and
Built and scaled a
internal communications.
multi-disciplinary team
Developed and executed a PR
(marketing, sales, product,
strategy, focusing on media
operations) to support regional
relations, thought leadership,
growth.
and crisis communications.
 Drove performance Drove strategic partnerships
marketing and user with merchants, marketplaces,
acquisition campaigns- SaaS companies, and mobile
, achieving strong ROI through apps to expand transaction
data-driven targeting and A/B volume and market share.
testing. Spearheaded PR and
Created and monitored brand-building campaigns-
brand positioning and , increasing visibility in fintech
messaging frameworks- and payments ecosystems.
, ensuring consistency across Oversaw the development
all channels and markets. of core payment products-
Launched content marketing , including local payment
initiatives (articles, podcasts, methods tailored to user
events), strengthening needs.
community engagement and Implemented processes
building brand authority. for financial operations,
Managed partner and risk management, and
affiliate marketing programs- compliance, creating a
, driving adoption through scalable infrastructure.
collaborations and co-branded Led expansion initiatives-
campaigns. , identifying high-potential
Established a comprehensive markets and tailoring solutions
analytics and reporting to cultural and regulatory
system, enabling data-driven specifics.
decisions across marketing
and product.

5 EDUCATION
MBA
National Pedagogical
Dragomanov University, Kiev MIM-Kiev, Kiev

6 DETAILS
Hobbies Daily fitness and active
lifestyle
Chess and strategic games
Attending international
conferences and networking
events