Яна

Oparastiuk (Mazur) Yana
Personal Details

Date of birth: 5 July 1990
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Objective

Currently looking for a new position in e-commerce, trade marketing or marketing
project management, one that will make best use of existing skills and experience and
will expand personal and professional development.

Summary

• High level communication and interpersonal skills
• Assertiveness and negotiation skills
• Analytical and conceptual thinking skills
• A creative approach to problem solving
• Proven ability to work in a team
• Ability to meet challenges and exceed expectations
• Responsibility and hardworking
• Ambitious and success-oriented
Selected skills and Accomplishment

- Ability to work with big data (Excel, Google Sheets, Google Analytics)
- Market, consumer and competitor analysis.
- Developing marketing strategies and tactical plans. Setting goals and KPIs. Adapting
strategies based on market trends and business needs.
- Coordinating with cross-functional teams (sales, design, PR, legal and external
agencies).
- Basic knowledge and running ad campaigns on Meta Ads, Google Ads. Defining
performance goals and tracking campaign effectiveness.
- Basic SEO knowledge, email marketing.
- Writing briefs for designers, copywriters, and agencies.
- Advanced PC user: MS Office: Word, Excel, PowerPoint; SAP; Internet and database
programs; Figma, Canva user.
- Languages:
Ukrainian – native language
English (fluent) – inclusive of written Business English.
Spanish – intermediate level.

Job Experience

Trade & Shopper Marketing Manager Beauty & Male Grooming (Philips Ukraine
LLC)
(Nov. 2017 – Apr. 2024)

- Leading strategic development and implementation of Shopper Marketing plans of
categories on annual and quarterly basis

- Creating and managing In-store Excellence projects (shelving & merchandizing,
equipment, POSm, CatMan projects)

- Managing creation of content on e-commerce platforms (listing new products,
updated text content, video content).

- Creating and managing E-commerce trade activations within clients’ online platforms
- Developing and managing category budget with the focus on activation results
effectiveness and market development and changes

- Creating tailor made activations: selling stories, customized presentations, visibility
materials, promos, demos and trainings

- Leading, developing and executing all aspects of the shopper marketing strategy
focused on finding the right assortment/ channel

Premium Spirits Trade Marketing Manager (Coca-Cola Beverages
Ukraine Ltd.)
(Sep.2016 – Nov. 2017)
- Managing the implementation of annual trade marketing plans for the spirits
category in accordance with the global spirits partners strategy
- Interaction with customers and partners in the Ukrainian market with the purpose of
determining and presenting promotional and other materials in the sales area
- Development of marketing plans for key clients together with the Key Accounts
Department
- Monitoring marketing costs for spirits brands on a monthly basis and conducting
reconciliation with brand owners. Conduct ongoing analysis of the portfolio of spirits
brands in order to identify the benefits and problems, making recommendations on
this.
- Communication with brand owners, brand managers, off-trade, on-trade managers
- Agency Management: briefing, communication, signing contracts, tenders,
exceptions, managing documentation workflow
- Providing instructions on the procedure for the performance of work (provision of
services) to the contracting entities involved in the Company, if such organizations
perform in the Company's favor (or render services) in the area of its responsibility.
Coordinates and verifies the process of performing such works (providing services)
by contractors.
- Budget Supervision – checking invoices and payments in accordance with signed
contracts
- Trade Promotion coordination – budget/P&L calculation, creation promo ID in SAP,
monthly reports on promo results
- Monitoring competitor’s promo activities, preparation report on monthly basis
- Equipment stock – managing orders, distributions, stocks & photo reports.
Development of new equipment, materials, POSM etc.
- Managing complaints and requests from customers, KAMs, RSpMs, Sales Team
etc.
Key Account Back Office SPV (Coca-Cola Beverages Ukraine Ltd.)
(Feb.2016 – Aug.2016)
- Customer service experience, provide the highest level of service to key customers
- Organize and follow –up sampling for testing, new products launch
- Support Key Account Managers, sales managers in the process of creation and
adaptation contracts drafts, preparing invoice documents for payments, other requests
and templates
- Manage long term customer declarations
- Liaise with Credit Control Management and Accounts Payable Management to clarify
and resolve issues related to customer payment terms and conditions
- Avoid billings blocks, missing prices and overdue invoices
- Liaise with internal and external departments: logistic, warehouses, transport and
finance
- Administrative support of Key Account Department

Key Account Specialist (Coca-Cola Beverages Ukraine Ltd.)
(Apr.2013 – Feb.2016)
- Creation and adaptation of blank documents in accordance with company policies and
procedures
- Maintaining and control of the document flow process (signing contracts process,
preparing payment documents)
- Supporting internal and external customers by providing necessary information
- Analyze and resolve client queries in accurate and timely manner - Managing
endorsement requests and change requests from customers - Review and manage
payments, invoicing, etc.
- Preparing specifications, price lists for customers

Receptionist (Coca-Cola Beverages Ukraine Ltd.)
(Jun.2012 – Apr.2013)
- answering and directing incoming calls;
- opening, sorting and routing incoming mail, preparing outgoing mail, taking care of
correspondence; working with mail and messenger services;
- sorting and routing the periodicals;
- greeting visitors;
- work with mini-ATC;
 - taking messages, communicating to answer questions, addressing complaints; -
maintaining and updating database systems; - other tasks concerning administrative
work.

Call-center specialist (Credit Agricole Bank)
(Sep.2011- Feb.2012)

- providing detailed information on services and products to customers;
- maintaining and renewing customer data base;
- participating in telemarketing projects;
- achieving key performance indicators in all areas consistently.

Project manager assistant (Invest Solutions – consulting)
(Mar.2010 - Oct.2010)

- searching of data on different markets;
- analyzing of large volumes of information;
- drafting separate parts of business plans and marketing researches.

Education

Master Degree in Management

Sep.2007 - May.2012

Kiev National Economic University (named after V. Hetman),
Economics and Management faculty, Macroeconomics and Public Administration
Department.

Selected skills and Accomplishment

- Advanced PC user: MS Office: Word, Excel, PowerPoint; SAP; Internet and database
programs; Figma, Canva user.
- Office skills: confident use of office equipment: (fax, copy machine, mini-ATS);
- Languages:
Ukrainian – native language
English (fluent) – inclusive of written Business English.
Spanish – intermediate level.