Олександр

Oleksandr Khudekovskyi
Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація»)
WORK EXPERIENCE

Ajust DesignChicago, IL / Warsaw, Poland
CMO & Communication StrategistSeptember 2025 – Present
• Built the full marketing strategy, infrastructure, and processes from scratch for a boutique design agency serving private equity and alternative investment firms.
• Launched a strategic communication consulting practice, a new billable service the agency had never offered, turning positioning and messaging into a differentiating capability.
• Led full-cycle brand development for a PE-backed B2B platform: competitive audit of 5+ industry players, 150+ naming candidates across multiple rounds, and complete messaging guidelines from positioning framework to audience-specific communication playbooks.

QreamUkraine
CMOSeptember 2024 – September 2025
• Built the marketing function from scratch: managed a team of 5 (2 copywriters, designer, marketing assistant) plus contracted SEO and paid media vendors.
• Developed a full multichannel marketing strategy for a US-based client with a $100k+/month budget, covering channel architecture, audience segmentation, and messaging. Google PPC campaigns delivered 20%+ improvement in conversions within the first month.
• Built and maintained a content machine across LinkedIn, Instagram, blog, Google Ads, and email, campaigns with above-average CTRs and email sequences with 25%+ open rates.
• Worked across multi-niche client portfolio: health, crypto, cybersecurity, and professional services.
• Contributed to ~20% agency revenue growth during tenure.

OutcrowdUkraine
Head of MarketingJune 2020 – September 2024
• Led the full marketing function with a team of 4 specialists (SMM, copywriter, designer, SEO specialist) plus external vendors, building and scaling all marketing operations.
• Grew agency revenue 2,5x over 3 years by rebuilding the lead generation system and launching a comprehensive client solutions program that drove 3.5x LTV growth.
• Created a reputation-led lead generation channel with 550% ROMI, became one of the agency's top-performing and most consistent acquisition sources.
• Grew qualified pipeline by 70% through repositioned targeting and content strategy, improving lead quality, not just volume.
• Embedded with sales team to align messaging to pipeline stages: developed supporting materials, ran JTBD interviews to rebuild positioning from actual buyer language.

KEY ACHIEVEMENTS

• 2,5x revenue growth in 3 years by rebuilding lead generation and launching a retention program that delivered 3.5x LTV growth.
• Reputation-led lead channel with 550% ROMI, built from zero, became a standalone acquisition engine.
• 70% more qualified leads, not just traffic volume, but pipeline that converted.
• Built marketing infrastructure from scratch at three agencies. Different contexts, same outcome: growth.
• Launched a strategic communication practice where none existed, turning positioning and messaging into a billable, differentiated agency service.
• $100k+/month budget strategy for US client, multichannel, phased roadmap tied to brand transition; 20%+ conversion improvement in first month of execution.
• Led end-to-end brand development engagement: competitive audit, 150+ naming candidates, full messaging guidelines across multiple audience segments.

SKILLS & INTERESTS

Marketing & Strategy: B2B marketing strategy, brand positioning & messaging, go-to-market planning, strategic communication consulting, content marketing, thought leadership, sales enablement, JTBD methodology, buyer journey mapping, budget planning & ROMI tracking

Digital & Channels: PPC (Google Ads, LinkedIn Ads), SEO, email marketing, LinkedIn organic, content operations, PR, industry platforms

Tools: Zoho CRM, Zoho Social, Zoho SalesIQ, Zoho PageSense | Google Analytics 4, Power BI, Microsoft Clarity | Figma | Claude, Perplexity, Gemini, ChatGPT (deep research, content & strategic workflows)

Management: Team leadership (4–5 specialists + vendors), cross-functional collaboration, marketing-sales alignment

Interests: Reading (professional & fiction), Photography, Music, Video games