Maksym

MAKSIM BUBENETS
SENIOR SEA SPECIALIST | E-COMMERCE & ROAS
OPTIMIZATION
Senior SEA Specialist with 10+ years of hands-on experience in managing and structurally improving Google Ads
campaigns, focused on maximizing ROAS and reducing CPA. Proven track record with performance-driven e-
commerce campaigns and delivering logical, scalable campaign structures. Deep knowledge of required tools
(GA4, GTM). Expert in conducting account audits, drafting action plans, and translating data into clear, proactive
growth recommendations. Available on short notice for freelance assignments.

CONTACT
WORK EXPERIENCE
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Remote Senior Media Buyer / Team Lead
LinkedIn
Location: Ukraine • | Open to relocation AdversterX Feb 2025 – Mar 2026
Audit & Strategy: Conducted initial audits on existing campaign structures,
C O R E S K IL L S leading to a concrete action plan for scalability and efficiency.
ROAS Optimization: Managed high-budget campaigns with a focus on
SEA & Campaign Management: Deep performance, resulting in an ROI increase of +25% while maintaining a
knowledge of Google Ads (Search, stable CPA.
Performance Max, Display) and Bing Structural Improvement: Set strategic goals and ensured optimal budget
Ads. distribution across channels, preparing the account structure for long-
E-commerce Optimization: term growth.
Maximizing ROAS, CPA reduction,
product feed management, and
continuous testing & scaling.
Media Buyer (EU & APAC)
Structure & Tracking: Account Audit,
implementation of scalable campaign Evoplay Aug 2023 – Feb 2025
structures, future-proof conversion
Managed SEA campaigns across regulated markets; delivered 140% ROI
tracking (GTM, GA4).
Data Analysis & Reporting: Strong across 6 funnels.
analytical skills, creating clear reports, Improved lead generation by 70% via structured segmentation and
and proactive communication of creative testing.
insights and priorities.
Freelance Availability: Flexible for
projects lasting a minimum of 2-3
months.

Growth Marketing Manager — Rostup LTD (Visa & Gov-
Regulated Services)
Rostup LTD (Visa Services) Aug 2023 – Aug 2025
S O F T S K IL L S
Led paid acquisition and CRO for multi-market lead-gen campaigns.
Impact:
Analytical mindset
• Generated 1,200+ leads/month at 5.53% CR
Strong communication
• Built and executed cross-channel ad strategies (Google, Meta, YouTube)
Problem solving
• Led A/B testing initiatives improving journeys, forms, copy, and UX
Team collaboration
• Ensured brand-safe compliance across regulated niches
Fast execution
Ownership and initiative

LANGUAGES

English – intermediate (B1), actively
improving
Ukrainian – native
Russian – bilingual
Basic DE/FR terminology for ad
localization
E D U C A T IO N PPC Specialist (Search, Multi-Channel Lead Gen)
Magic Advertising & Marketing LTD Aug 2019 – Apr 2022
2012 - 2016 – Zaporizhzhia State Managed large-scale PPC campaigns in dating / high-risk lead gen.
Engineering Academy — Hydropower Impact:
Engineering • Reduced CPA from $12 → $7 while scaling budget $18K → $41K
2008 - 2012 – Hydropower College, ZSEA • Increased monthly registrations 1.5K → 5.8K
— Installation & Maintenance of
• Improved CR by 25% through structured creative and funnel testing
Hydropower Systems

C E R T IF IC A T IO N S PPC Manager
Business Solutions, Resolution Media, DIEVO
Nov 2015 – Aug 2019
2020 – Google Ads Pro Certification, Worked across 100+ campaigns with full responsibility for execution,
WebPromoExperts
optimization and reporting.
2017 – Google Tag Manager Certification,
Impact:
WebPromoExperts
• CTR improved 45%, traffic scaled ×2–×3
• Reduced manual tasks 30% via automated dashboards
R E G U L A T E D -V E R T IC A L • Built advanced semantic structures supporting paid & organic strategy
E X P E R IE N C E S U M M A R Y

Expert handling of ads in niches with
strict policy filters:
• iGaming & betting
• Visa & legal services
• Dating & sensitive categories
• Lead gen with compliance
constraints
Skilled at compliance-safe copy, risk
mitigation, and policy-aligned funnel
design.