Ева

Yeva Berezhna
Senior CX & Behavioural & UX Research • Kyiv, Ukraine
• [[відкрити контакти](див. вище в блоці «контактна інформація»)] • LinkedIn • [[відкрити контакти](див. вище в блоці «контактна інформація»)] • my site

Looking for work that leaves a mark. Interested in govtech, military & defence tech, and social design — where research directly influences decisions that affect real people in real conditions.

EXPERIENCE
REFERENCES
Available upon request

Senior Researcher | NOBR research & design agency
Full-time • Dec 2022 – Present • Kyiv, Ukraine • nobr.agency
• Conduct end-to-end qualitative and quantitative UX/CX research — in-depth interviews, usability testing, surveys, facilitated workshops, and hybrid mixed-method studies. Manage full research operations: sample design, screener development, and recruitment in partnership with external agencies and panel providers.
• Run quantitative concept and product testing using Conjointly, MaxDiff, and TURF analysis — package design, brand name evaluation, brand health tracking, and pricing studies.
• Built an AI-assisted research workflow: CSD Matrix briefing → discussion guide generation → auto-transcription and coding (Claude Code) → templated insight reports. Automated screener drafts, crosstab summaries, and report structures — reducing delivery time by ~40–60%. Also conduct rapid conversion and prototype testing (landing pages, first-click, A/B).
• Deliver market entry analysis for companies entering EU/USA markets — competitor benchmarking, demand sizing, customer behaviour analysis, and sales-channel assessment.
• Provide behavioural science consulting: cognitive bias audits, nudge design, and cross-cultural frameworksfor international product launches and service design.

Research Contractor & Service Manual Developer | Kyiv City State Administration (КМДА) — Kyiv Digital Platform
Contract • Sep 2025 – Apr 2026 • Kyiv, Ukraine
• Conducted audience research across multiple user groups: children, adults, and teachers, mapping needs and pain points.
• Developed interface concepts and contributed to the design of citizen-facing digital service touchpoints.
• Conducted in-depth interviews with students and parents to identify barriers and behavioural patterns.
• Led rapid prototyping sessions, validating key UX hypotheses and interaction patterns across user segments.
• Delivered storytelling-format reports with themes, metrics, methodology, and CJM in Figma.
• Developed a service design manual establishing standards and guidelines for government service delivery.
• Coordinated the development and facilitation of testing protocols and project documentation.

Researcher & Brand Development Consultant | National Aviation University (NAU) — Department of Research & Brand Development
Part-time • Feb 2025 – Oct 2025 • 9 months • Kyiv, Ukraine • Hybrid
• Conducted research to support brand strategy development for the university.
• Collaborated with the department on research methodology, data collection, and insight synthesis.

Researcher (NDA Project) | UA defence forces and Ministry of Defence of Ukraine
Part-time • Dec 2024 – Apr 2025 • Kyiv, Ukraine
• Conducted UX research within the framework of social support project (NDA).
• Performed user interviews, usability evaluations, and insight synthesis to support product development for Ukraine's Defence Forces.
• Research scope and deliverables are subject to a non-disclosure agreement.

Sports Competitions Coordinator (International) | Department of Youth and Sports of Kyiv City State Administration (DMS)
Part-time • 2021 – Present • Kyiv, Ukraine
• Coordinate Ukrainian athletes' participation in international sports competitions abroad.
• Liaise between educational institutions, sports federations, and international organisers.

CASE STUDIES

Career Guidance Platform; UX Research / Rapid Prototyping
Mental Health Platform for Adolescents; Multi-stakeholder UX Research
EU/USA Market Entry Analysis; B2B / Market Research / Behavioural Science
PrivatBank: Research Series; KANO / JTBD / Conjoint / CvP / MaxDiff
NAU: Rebranding to KAI; CJM / Personas / Brand Strategy / In-depth Interviews (ст.20)
LOKO Food Delivery; CustDev / Personas / Quantitative Research
Dilovod: Behavioural UX Audit; UX Audit / Usability Research / Interface Expert Review
Charitable Donation Service Design (NDA); In-depth Interviews / Concept Testing / UI/UX Design / Emoji Survey

VOLUNTEER PROJECTS

Хартія Hub — Charitable Foundation “Khartiia” / 13th Brigade NGU – Case study
Volunteer • Apr 2025 – May 2025 • Kyiv, Ukraine
• Engaged directly with military personnel, building trust-based research relationships and gathering qualitative insights.
• Worked in a cross-functional team of researchers, coordinating data collection and analysis activities.
• Applied behavioural science frameworks to analyse information and identify patterns in military-civilian community dynamics.
Brave to Rebuild
Volunteer • Sep 2023 – Sep 2024 • Ukraine
• Participated in a volunteer initiative restoring homes and infrastructure in cities damaged by the Russian invasion.
• Worked alongside international and Ukrainian volunteers and professional builders to help veterans and affected families.
Житній Ринок (Zhytniy Market) – Case study
Volunteer • Jul 2025 – Sep 2025 • Kyiv, Ukraine
• Coordinated a team of researchers, distributing tasks and ensuring consistency across fieldwork.
• Conducted qualitative and quantitative research to understand the behaviours and needs of visitors and vendors.
• Recruited and screened research respondents for interviews and surveys.
• Analysed collected data and synthesised actionable insights for organisational decision-making.

Skills
In-depth interviews • Usability testing • Quantitative & qualitative analysis • Survey methodology • Journey mapping (CJM) • Service design • Behavioural science • Rapid prototyping • Hypothesis validation • AI-assisted research • Prompt engineering • Cross-cultural research
Tools
Figma - Miro - Framer - Google Workspace - Cursor AI - Claude / Claude Code - Google AI Studio - Notion - Excel / Google Sheets - Ollama - LM Studio - Zipper - Perplexity AI - Whisper (transcription) - Otter.ai - Dovetail

Languages
Ukrainian – native speaker
English – B2
Spain – A2
Technical Skills
Languages:
Python (basic) - Wrote scripts to automate data processing and analysis of qualitative research outputs; used Python-based tools for prompt engineering workflows and AI-assisted content analysis in research projects.

SQL (basic) - Queried databases to extract and filter user research data; performed basic SELECT, JOIN, and aggregation operations to support quantitative analysis and reporting.

Frameworks:
Playwright - Developed automated UI test suites using Playwright with AI-assisted coding via Claude (Anthropic); leveraged Claude to generate, debug, and iterate on test scenarios covering key user flows and interaction patterns; integrated test scripts into UX research workflows to validate interface behaviour against identified usability hypotheses.

Education
Bachelor's Degree — Medical Psychology
MAUP (Interregional Academy of Personnel Management) - 2018 – 2022
Clinical Internship: Psychiatric Department, Frunze 103 - Kyiv, Ukraine

Master's Degree — Rehabilitation in Athletics
National University of Ukraine on Physical Education and Sport (NUPES) – 2022-2023
- Kyiv, Ukraine
Certificates
• Data-Driven Design: Metrics That Drive Real Results
IxDF – The Interaction Design Foundation · Nov 2024
• Foundations of User Experience (UX) Design
Google / Coursera · Apr 2024
• UX Foundations: Usability Testing
LinkedIn Learning · Apr 2024
• Customer Experience: Service Blueprinting
LinkedIn Learning · Apr 2024
• Neural Networks for Designers (TOP 5 · 100/100)
Creative Practice · Dec 2023
• UX/UI. Interface Design (88/100)
Creative Practice · Dec 2023
• Web and UX Design
Projector Institute · Mar 2022 – Sep 2022