Анна

Hi! My name is Anna.

PPC Specialist with hands-on experience managing
Google Ads campaigns end-to-end — from account setup
to conversion tracking — with results up to 363% ROAS

ANNA
NAUMENKO

PPC SPECIALIST - CHORNYI AGENCY

PPC SPECIALIST
DIGITAL MARKETING SPECIALIST
08/ 2025 – present
PPC Specialist - Chornyi Agency
CONTACTS
Core responsibilities:
Build and manage Google Ads campaign
[відкрити контакти](див. вище в блоці «контактна інформація») structures, including Exact/Phrase match
keyword strategy, negative keyword lists, and
[відкрити контакти](див. вище в блоці «контактна інформація») Responsive Search Ads (RSA).
Manage advertising budgets, monitor
Slovakia, Bratislava impression share loss, and reallocate bids to
optimize spend efficiency.
Set up and maintain conversion tracking via
Google Tag Manager and GA4 (calls, form
МОВИ submissions, cart/purchase events).
Conduct Auction Insights and competitor
analysis to inform conquesting strategy.
English A2/B1 Perform SEO audits and technical site speed
audits to support both paid and organic
Slovak A1
performance.
Ukrainian Native

Google Ads setup and management - passenger
transportation
SKILLS
Launched a Google Ads account from
Google Shopping
scratch: designed campaign structure,
Google Ads keyword strategy, and RSA ad copy in
Ukrainian.
TikTok Ads
Implemented UTM tracking across 5
Meta Ads campaigns for accurate performance
Miro attribution.
Configured GTM/GA4 conversion tracking
AI (Claude, GPT) for calls, form submissions, and cart events.
WordPress Results: 20% CTR, 363% ROAS.

Shopify

Canva

Tilda

ANNA B2B concrete and precast concrete products
sales
NAUMENKO Managed 4+ campaigns across multiple
product categories.
Set up GTM/GA4 conversion tracking.
SKILLS Conducted a full catalog SEO audit and
wrote SEO copy for site category pages and
new product landing pages.
Soft skills: Performed a technical site speed audit,
identified a direct link between slow load
Leadership, teamwork, time times and reduced Quality Score, and
management, initiated fixes (lazy loading, font-display
optimization).
communication, critical
thinking, creativity

AI/IT:

Generative AI (ChatGPT,
Сlaude code), Frontend,
OMO:RE BRAND
Digital Marketing

05/ 2024 – 08/2025
Operation Manager
Premium Ukrainian sports accessories brand
PROJECTS focused on quality, design, and functionality.

Children's Self- Organized and optimized production processes,
monitored their efficiency
Organization
Managed team task tracking, set and monitored
11/2025 - present task completion
Ran weekly planning meetings (agenda setting,
decision logging)
Developing Maintained the company roadmap, monthly
progress review and priority adjustments
independence skills and Created presentations for collaborations and
partnerships
motivational strategies
Communicated with partners, contractors,
in children photographers, and the team
Organized meetings and coordinated internal
and external processes
Managed email correspondence and business
Volunteer Project for communication
Maintained and updated the website (content
Children
updates, functionality testing)
10/2024 - 11/2024 Wrote articles and website copy

Providing children with
necessary clothing and
equipment for education

07/2018 – 05/2024

ANNA MATERNITY LEAVE & FREELANCE

NAUMENKO

DEVELOPMENT VINTAGE WEB

mate.academy
03 / 2016 – 06 / 2018
09/25 - 01/26 Head of development team

Digital Marketer program Interviewed candidates for the
Frontend team
Organized and managed a team
https://collaider.com.ua/ of 8+ developers
Estimated project timelines and
03/25 - 06/25 managed risks
Formalized project quality
Personal Development and
requirements and coordinated
Leadership Program their implementation
Built transparent collaboration
workflows with other
departments at Vintage
Built the Frontend team from
the ground up
INTERESTS

Travel 09 / 2015 – 03/ 2016
Frontend developer
Sports

Books Built responsive HTML front-end
layouts for multiple devices
Time with Friends Wrote scripts
Optimized project performance
Psychology Developed animations