Viktoriia

Viktoriia
Nahrebelna
PPC-SPECIALIST & MARKETER

ABOUT ME
Results-driven PPC Specialist with over 2 years of
hands-on experience managing and optimizing paid
advertising campaigns across Google Ads, Bing
EXPERIENCE
2015-2024
Ads, and Meta Ads. Skilled in building effective ad
strategies, managing budgets, and delivering strong Freelance Content Creator & SMM
ROI through continuous testing and optimization. Developed engaging content for
Combines analytical thinking with creativity in ad personal blogs, brands, and
restaurants.
copywriting and audience targeting.
Researched target audiences to
Proven experience in both lead generation and e- create relevant and appealing
commerce projects, working with local and content.
international clients across multiple niches.
PPC Practice 2024 - Present
CONTACT ME •Planned, launched, and optimized multi-channel
PPC campaigns across Google, Bing, and Meta
platforms for lead generation and e-commerce
[відкрити контакти](див. вище в блоці «контактна інформація»)
clients
@wwwivii (Telegram) •Conducted full account audits, restructured
campaigns, and implemented data-driven bidding
Austria strategies to improve efficiency and lower CPA
•Managed end-to-end lead generation
SKILLS campaigns: from audience research and ad
creation to conversion optimization and reporting
•Ran e-commerce campaigns including Google
Advertising Platforms
Shopping, Performance Max, and Meta dynamic
• Google Ads: Search, Shopping, Performance Max,
ads, driving measurable revenue growth
Display, Remarketing
•Prepared detailed performance reports with
• Meta Ads (Facebook & Instagram) — lead generation &
actionable recommendations for scaling and
e-commerce campaigns
budget allocation
• Bing Ads / Microsoft Advertising
•Performed ongoing keyword optimization,
Strategy & Optimization
audience segmentation, and systematic ad testing
• Full-funnel campaign strategy development for lead gen
and e-commerce
• Keyword research, competitor analysis, and audience EDUCATION
segmentation
• A/B testing of ads, audiences, and landing pages September 2018 - June 2023
• Budget management and ROI-focused bidding Kyiv National Pedagogical Dragomanov
strategies University
• Ad copywriting and creative optimization Faculty of Foreign Philology ( interpreter of English)
Analytics & Reporting
• Google Analytics 4, Google Tag Manager, Looker Studio
• UTM management and performance reporting Additional education:
• Data-driven decision-making and actionable campaign SMM/Targeting Agency by genius.space
insights Basic course on PPC advertising from
genius.space
SEO Optimization course by genius.space