Олена

Olena Mossur

Profile Summary​

I’m a marketing automation specialist with a strong digital marketing background and a
passion for optimizing customer journeys. I help businesses streamline campaigns using
tools like Go High Level, Hubspot, ActiveCampaign, Make.com, and Zapier. With hands-on
experience from strategy to execution, I bring measurable impact through automation, email
marketing, and CRM integration.

I’m an email marketing specialist focused on designing effective campaigns and automation
flows that drive engagement and ROI. With expertise in segmentation, CRM integration, and
performance analysis, I help brands connect meaningfully with their audiences.

Experience

Freelance Marketing Automation & Email Marketing Specialist​
Self-employed (Upwork and direct clients) | Present

●​ Delivered tailored marketing automation solutions using Go High Level,
Make.com./Zapier, Hubspot

●​ Designed and optimized workflow automation, email campaigns, and CRM
integration.

●​ Collaborated with international clients to solve business challenges and boost ROI.

●​ Designed and executed email marketing campaigns using tools like ActiveCampaign,
MailChimp, Apollo, and other

●​ Created automation flows and CRM-integrated sequences tailored to client
objectives.

●​ Improved open and click-through rates through precise segmentation and
performance tracking.​

Digital Marketing Specialist​
Soyuz-Garantiya Group | Nov 2020 – May 2022

●​ Developed and executed a complete digital marketing and communications strategy.
●​ Built corporate website from scratch (content, SEO, ongoing optimization).
●​ Created brand identity, marketing collateral, and email campaigns.​
Head of Digital Marketing​
TOP Creative Company | Jan 2020 – May 2020

●​ Led a four-person digital team; enhanced website usability, content, and e‑commerce
funnels.
●​ Conducted Google Ads, Facebook Ads, and Analytics audits and optimization.
●​ Oversaw SMM strategy, campaign execution, and analytics.​

Education & Training

Marketing Automation, Email Marketing & Digital Tools

●​ Go High Level Course (2024)​

●​ Marketing Automation Course, MASC School (2023)​

●​ Google Digital Marketing & E‑commerce Certificate (Coursera, by Google)​

●​ Certified training in Make.com, MailChimp, Apollo, and related tools​

●​ Web Development Fundamentals (HTML, CSS, Photoshop) (2020)​

Additional Training

●​ Public Relations Fundamentals, Kyiv PR Tech School
●​ Advanced course Marketing Fundamentals
●​ Marketing & PR Conferences & Workshops (2000–2015)
●​ Creative Writing Course, H. Vodychka (2011)​

Skills

●​ Marketing Automation
●​ Email Marketing
●​ CRM Integration

Skills/ Tools

●​ CRM Management: GoHighLevel, HubSpot, Pipedrive
●​ Integration: Make (ex-Integromat), Zapier
●​ E-mail marketing: ActiveCampaign, GoHighLevel, Apollo, MailChimp, Klavyio
●​ Landing page building: ClickFunnels, Wix, GoHighLevel, Leadpages,
WordPress, Shopify
●​ Forms and Meeting Schedule: Typeform, Calendly