Ірина

IRYNA SHOSTAK
Social & Behaviour Change Specialist | Communications Strategist | Impact
Producer
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY
Communications strategist and SBC practitioner with 8+ years of experience designing social awareness and
behaviour change campaigns, community engagement programmes, and communication strategies for NGOs
in development and humanitarian contexts. Expertise in formative and qualitative research design, social
listening, audience analysis, and translating data into actionable SBC strategies with measurable outcomes.
Proven track record partnering with UNDP, FAO, UN Global Compact, Alight Ukraine, USAID-funded projects,
IREX, La Strada Ukraine, EU Delegation, Teach for Ukraine, and Transparency International. Co-Founder and
CEO of linza.agency, a Ukrainian communications agency exclusively serving civil society and non-profit
projects. Fluent Ukrainian, R̶u̶s̶s̶i̶a̶n, and English.

CORE SBC COMPETENCIES

SBC Strategy & Formative Research & Community Campaign Analytics &
Programme Design Audience Insights Engagement Performance Insights
Behaviour Change Partnership & Capacity Building & Humanitarian Context
Campaigns (360°) Resource Mobilisation Training (Ukraine)

PROFESSIONAL EXPERIENCE

CEO & Communications Lead · linza.agency · Jan 2019 – Present · Kyiv, Ukraine
Communications agency exclusively serving NGOs and social impact organisations. Clients include UNDP, FAO, UN
Global Compact, Alight Ukraine, IREX, La Strada Ukraine, SOS Children's Villages, Transparency International, EU
Delegation, Council of Europe, USAID-funded programmes.
•​ Design and implement 360° communication campaigns for NGO clients, with documented audience
reach exceeding 10 million people across multi-channel activations.
•​ Integrated audience insights and behavioral considerations into campaign design, including interviews,
social listening, basic research, and audience analysis to inform messaging and channel selection.
•​ Contributed to the development of communication approaches that support behavior change objectives,
including defining target audiences, key messages, engagement pathways, and success metrics.
•​ Lead strategic partnerships with UN agencies, media, influencers, and civil society organisations;
represent clients in national and international advocacy fora.
•​ Develop grant proposals, financial plans, and fundraising strategies for NGO institutional development;
secure and manage funding from institutional donors.
•​ Build communications capacity of NGO staff through mentoring, training, and the Creative
Communications Academy — a practicum programme for communicators focused on social impact.
•​ Manage multi-disciplinary project teams of up to 18 people (designers, videographers, PR specialists,
external vendors); grew company revenue 16x.
•​ Recent campaign highlights: accessibility in local communities (Dostupno UA); HIV awareness with
animated explainers (PATH, 2025); psychosocial support awareness in frontline schools (Go Global,
2024); humanitarian impact stories and fundraising (Alight Ukraine, 2025); capacity building and
advocacy campaign for resitution (Museum of stolen art, 2023-2025), disability workplace inclusion
(UNDP, 2025), social services campaign (UNDP, 2025-26).

Impact Producer · Women Occupied Documentary Impact Campaign · Aug 2024 – Present
Documentary on survivors of conflict-related sexual violence from Ukraine, Kosovo, and Germany. Selected for Movies
that Matter Festival (Netherlands, 2026). Partners: Numo Sisters NGO, Andreev Foundation, Global Survivors Fund, UN
Women
Lead strategic design and implementation of the film's impact campaign addressing CRSV in Ukraine,
bridging documentary advocacy, fundraising, and social change.
 •​ Build and manage partnerships with international NGOs, foundations, and advocacy organisations;
develop co-hosting and co-advocacy agreements at the international level.
•​ Develop communication and outreach strategies to amplify survivor voices, raise global awareness, and
mobilise political and financial support for survivor-centred interim reparations.
•​ Coordinate fundraising targeting reparations — psychosocial care, legal aid, socio-economic
reintegration — for at least 100 CRSV survivors.

Co-Founder & Partnership Development Manager · Museum of Stolen Art (Non-Profit) · Oct 2022
– Present · Kyiv
•​ Co-founded digital advocacy platform documenting Russia's destruction of Ukrainian cultural heritage;
design advocacy campaigns and community engagement content.
•​ Manage academic and civil society partnerships domestically and internationally; lead educational
activities with academic institutions.

Product Owner & Project Manager · Maklai / Booked.net · Sep 2020 – Nov 2021 · Ukraine
•​ Applied behavioural insights and UX research (session analysis, competitive analysis) to identify user
behaviour patterns and drive evidence-based product decisions.
•​ Managed two parallel teams via SCRUM/OKR; grew product conversion rate 30% during COVID-19.
Launched new MVP product with 25% higher conversion than main product.

PR & Communications Account Manager · Be-it Agency (One Philosophy Group) · Oct 2018 – Feb
2020 · Kyiv
•​ Designed and executed multi-channel campaigns for Mastercard achieving reach of up to 18,000,000
through integrated media, influencer, and event activations.
•​ Coordinated up to 5 simultaneous production teams (3–7 people each) for events, press tours, and
content projects.

Communications & Events Manager · Plast – National Scout Organisation of Ukraine · Oct 2017 –
Apr 2019 · Kyiv
•​ Managed logistics and communications for 20+ large public events; contributed to organisational
communication strategy development.

EDUCATION

Master's Degree, Public Relations Management (Communications) · National University of
Kyiv-Mohyla Academy, 2016–2018
Bachelor's Degree, Sociology · National University of Kyiv-Mohyla Academy, 2011–2016
Certificate – Art, Memory and Practice · Kyiv Academy of Media Arts, 2024–2025
Entrepreneurship and Innovation in a Data-Driven World · Haas School of Business, UC Berkeley, 2023