Ярослав

Butuzov Yaroslav
Phone number: [відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Education
2007 – 2011 – Bachelor’s Degree in Enterprise Economics, Faculty of Economics, National Aviation
University of Kyiv.
2011 – 2013 – Master’s Degree in Enterprise Economics, Faculty of Economics, National Aviation
University of Kyiv.
2008 – 2011 – English language courses “Talisman Plus”, Upper-Intermediate level (B2).

Professional Experience
December 2023 – Present – Talent Creator Limited

Head of Link Building (Foreign Markets)

●​ Leading link-building and outreach strategy across multiple GEOs with a focus on scalability
and efficiency;
●​ Developing and executing link-building strategies in competitive niches (crypto, iGaming);
●​ Managing and coordinating a distributed outreach team (up to 6 contributors), including
in-house specialists and contractors;
●​ Building and optimizing outreach processes (prospecting, qualification, outreach, and
placement control);
●​ Establishing backlink quality standards (relevance, traffic, authority, anchor distribution);
●​ Conducting competitor backlink analysis to identify scalable opportunities;
●​ Planning and managing link-building budgets, optimizing cost per link;
●​ Collaborating with SEO and content teams to support linkable assets and campaigns;
●​ Aligning link-building strategy with SEO goals (rankings, traffic growth);
●​ Defining and tracking outreach KPIs (reply rate, conversion rate, cost per link);
●​ Preparing performance reports and continuously improving outreach efficiency.

Key Achievements & Experience

●​ Grew from Outreach Specialist to Head of Link Building;
●​ Scaled outreach campaigns to 200+ backlinks/month across multiple GEOs with controlled
cost and quality;
●​ Built and systematized outreach workflows for consistent link acquisition;
●​ Automated prospecting and email scraping using Python and Google Scripts;
 ●​ Coordinated cross-functional workflows between outreach, content, and external partners
to improve efficiency.

October 2022 – November 2023 – Talent Creator Limited

Linkbuilder/Outreach Specialist (Foreign Markets)

●​ Managing full-cycle link-building process: prospecting, outreach, placement, and
performance tracking;
●​ Evaluating and selecting donor sites based on defined quality criteria;
●​ Collaborating with the content team to identify linkable assets;
●​ Analyzing competitors’ backlink profiles;
●​ Checking link placements, indexing status, broken and lost links;
●​ Communicating with website owners and webmasters;
●​ Monitoring links using LinkChecker.

Key Achievements & Experience

●​ Experience working with large crypto casino projects;
●​ Hands-on experience with new markets: Vietnam, Philippines, Japan.

March 2022 – October 2022 – Revpanda Digital Marketing Agency

Linkbuilder/Outreach Specialist (Foreign Markets)

●​ Building and maintaining scalable donor databases for outreach campaigns (prospecting,
qualification, segmentation);
●​ Conducting donor evaluation and competitor backlink analysis;
●​ Supporting outreach campaigns through prospecting and data preparation;
●​ Supporting link-building strategy execution and content coordination.

Key Achievements & Experience

●​ Built and structured donor databases used for scalable outreach campaigns;
●​ Experience working in a large international marketing agency;
●​ Worked across multiple GEOs, including LATAM, Europe, and Tier 1 markets.

November 2020 – March 2022 – Niche Keyword

PBN & Link Building Specialist (Foreign Markets)

●​ Identifying and acquiring high-potential expired domains for PBN networks based on
backlink profile quality and SEO value;
●​ Managing PBN infrastructure with focus on footprint minimization and link effectiveness;
 ●​ Evaluating dropped domains using SEO tools and historical data (backlink profiles, anchor
distribution, spam signals, archive history);
●​ Setting up and maintaining PBN websites, including domain acquisition, hosting setup, CMS
configuration, and basic on-page optimization;
●​ Managing content placement and internal linking within the network to support target
projects;
●​ Monitoring backlink profiles and identifying opportunities for strategic link placements
through PBN resources;
●​ Conducting competitor backlink research to identify scalable link acquisition strategies;
●​ Supporting broader SEO initiatives including outreach-based link building and donor
evaluation.

Key Achievements & Experience

●​ Hands-on experience in expired domain research and evaluation for SEO purposes;
●​ Built and maintained PBN assets supporting link-building strategies in competitive niches;
●​ Practical experience setting up and maintaining private site network infrastructure;
●​ Strong understanding of backlink profile analysis, anchor distribution, and domain quality
signals;
●​ Experience working with foreign markets including Thailand (Asian GEOs);
●​ Ability to identify high-potential domains and assess historical SEO value.

March 2020 – November 2020 – UA SEO TEAM

Link Builder Specialist

●​ Searching for donor sites and placing backlinks;
●​ Communication with webmasters (placements and control);
●​ Competitor backlink profile analysis;
●​ Maintaining and updating donor databases;
●​ Outreach support for the link-building department.

Key Achievements & Experience

●​ Knowledge of key backlink quality assessment metrics;
●​ Ability to evaluate sites for paid affiliate placements (price/quality) and free links (quality);
●​ Extended experience with Ahrefs, Majestic, Similarweb, and Google Webmaster Tools;
●​ Basic understanding of SEO principles and search engine algorithms;
●​ Basic knowledge of HTML and crowd marketing.

Additional Experience
May 2015 – March 2020 – gamelooting.com, Team Lead, Game Boosting Team
January 2012 – April 2015 – PJSC “Raiffeisen Bank Aval”, Bank Manager (Individuals)

●​ Selling banking products to individuals;
●​ Client-oriented service and support.

Summer 2010 – “Pixel Plus” Internet Shop, Forwarder​
Summer 2009 – “Sportmaster”, Sales Floor Assistant

Languages
Ukrainian – Native
English – B2 (Upper-Intermediate)

Key Skills & Expertise
●​ Strategic SEO and link-building planning;
●​ Experience in high-risk SEO niches (crypto, iGaming) with focus on link profile safety and
footprint minimization;
●​ Outreach process development and scaling;
●​ Backlink profile analysis and risk management;
●​ Donor evaluation (traffic, relevance, footprint analysis);
●​ Experience with PBN and grey-hat SEO strategies;
●​ Budget management and cost optimization (cost per link);
●​ Advanced SEO tools (Ahrefs, Majestic, Similarweb, GSC);
●​ Cross-functional collaboration (SEO, content, outreach).