Kateryna

CATHERINE ROVINSKAYA CV
Odesa @kate_rov (tg) [відкрити контакти](див. вище в блоці «контактна інформація»)

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Experienced HR Leader and People Operations Executive with over 12 years of expertise in driving talent strategy and operational
excellence across fast-paced tech industries, including blockchain, SaaS, and adtech. Demonstrated success in establishing HR
departments and processes from the ground up, enhancing retention and engagement, and aligning people practices with business
objectives. Skilled in leading cross-functional initiatives and managing projects beyond traditional HR roles, such as resource
management, global expansion, and change management. Passionate about building company culture and continuous
improvement. Now seeking a senior HR/People Operations or COO role within a remote-first organization in the EU/US market.

WORK EXPERIENCE
Human Resources Director & Resource Manager Oct 2021 - Present
NDA (outsource&outstaff blockchain company), Remote
Centralized People Operations processes (onboarding, offboarding, knowledge transfer) for a fast‑growing
crypto startup, improving transitions and ramp‑up times.
Established resource management system to optimize staffing and resource allocation across projects.
Implemented scalable HR policies, enhancing efficiency and decision‑making.
Led change initiatives (downsizing, relocation programs), ensuring smooth transitions and business
continuity.
Developed compensation, benefits, and performance systems, boosting retention and performance.
Managed an HR team of 5, collaborating with leadership on organizational planning
Managed resource allocation to optimize project delivery and client satisfaction.
Coordinated with cross‑functional teams to ensure efficient resource utilization.
Conducted capacity planning and forecasting to meet evolving client demands.

Human Resources Director Oct 2017 - Jul 2021
3DLOOK (AI-Powered SaaS Startup), Odesa, Ukraine
Led HR strategy aligned with business growth, contributing to $6.5M Series A fundraising through HR due
diligence and compliance standards (e.g., Vanta certifications).
Built and led HR & Talent Acquisition team, establishing HR policies and procedures to support companyʼs
scale‑up.
Transformed performance management with unified evaluation system, regular feedback, and succession
planning.
Launched structured onboarding program, improving new‑hire integration and boosting productivity.
Implemented HR analytics and retention initiatives, raising engagement from 78% to 83% and retention
from 54% to 86% in one year.
Managed international HR expansion, setting up U.S. employment infrastructure and enabling smooth
market entry.
Fostered strong company culture through core values, employee programs, leadership coaching, and
continuous learning.

Human Resources Director Feb 2012 - Aug 2019
Clickky (AdTech Platform), Odesa
Built HR function from the ground up at a high‑growth adtech startup, designing the organizational
structure and HR strategy to support expansion, growing the HR team to 4 professionals.
Developed a strong employer brand, launching internship programs and "AdTech Stars" training school,
leading to successful hires and organizing high‑profile industry events to boost company visibility.
Implemented end‑to‑end HR policies and processes, including recruitment, onboarding, performance
reviews, and offboarding, improving retention and knowledge transfer.
Drove corporate culture transformation by embedding mission, vision, and values into daily operations,
rolling out engagement initiatives like internal promotions and performance‑based bonuses.
 Launched learning and development programs, including leadership development tracks and training
workshops, elevating internal capabilities.
Managed talent acquisition for rapid growth, overseeing recruitment for new departments and introducing
data‑driven HR analytics to inform headcount, compensation, and workforce planning.
Handled HR operations and administration, managing budgets, office relocation, and organizing
company‑wide events, ensuring smooth operations and a positive workplace environment.

Forwarding Manager (Operations Department) May 2010 - Aug 2011
Olenich Group (Logistics), Odesa
Coordinated international freight shipments and managed key client accounts for one of Ukraineʼs top
container forwarding companies. Oversaw logistics operations, documentation, and communications with
partners, ensuring timely delivery and high customer satisfaction

SKILLS
L&D Expert
HR Analytics & Data-Driven
Decision Making Expert
Compensation & Benefits
Strategy Expert
Change Management Expert
Employee Engagement &
Retention Expert
Conflict Resolution &
Employee Relations Expert
Conflict Resolution &
Employee Relations Expert
Stakeholder Communication &
Reporting Expert
Risk Management Expert

CO U R S E S
HR Analytics Certificate 2021 - 2021
Laba

HR Generalist Certificate 2021 - 2025
Laba

HR Brand Management Certificate 2021 - 2021
Meeting Point Education

Total Rewards Management Certificate 2019 - 2019
Laba