Олександра

OLEKSANDRA c. Kyiv
[відкрити контакти](див. вище в блоці «контактна інформація»)

PAVLIUKOVA [відкрити контакти](див. вище в блоці «контактна інформація»)

OBJECTIVE
Head of Growth with a background in traffic management and team scaling. Experienced in building structured
departments and managing marketing strategies. Looking to bring my expertise to a forward-thinking team, with an
openness to exploring new niches and directions.

EDUCATION
Business Administration-Management Advanced Diploma| Seneca College in Canada
2020–2023

TECHNICAL SKILLS CORE COMPETENCIES
✓ Languages: English - C1 (Advanced) Leadership & Operations
✓ Analytics & Finance: P&L Modeling, Budget ✓ Department Architecture: Building teams from scratch and scaling
Allocation, ROI/LTV/CAC Tracking, Excel. operations.
✓ Marketing Strategy: Paid Traffic Management ✓ Performance Management: KPI setting, accountability frameworks,
(Meta, X, In-platform), Funnel Optimization. and regular reviews.
✓ Client Operations: CRM (Notion) & Client ✓ Strategic Delegation: Empowering team members while
Lifecycle Management (CLM), Retention maintaining quality control.
Analysis. Strategic Communication
✓ Process Engineering: SOP Development, ✓ Cross-Functional Coordination: Aligning Sales, Marketing, and
Internal Policy & Workflow Design. Finance departments.
✓ Testing: A/B Testing, Growth Experimentation ✓ Data Translation: Turning complex analytics into clear, actionable
& Data Analysis. insights for the team.
✓ Crisis Management: High-Priority client escalation and conflict de-
escalation.
✓ Feedback Culture: Establishing clear, constructive feedback loops.

EXPERIENCE
Head of Growth (Marketing & Client Manager department) | Company Name Under NDA
Jun 2025– PRESENT
Organizational Scaling: Built a high-performing cross-functional team of 7 (Traffic & Client Managers) from
scratch, implementing a standardized onboarding system that reduced employee ramp-up time.
Operations & Governance: Developed and enforced comprehensive department policies and SOPs, ensuring
100% process consistency and operational efficiency.
Performance Management: Established a KPI framework and escalation protocols, fostering accountability and
seamless communication between departments.
Crisis & Conflict Resolution: Act as the final escalation point for high-priority client issues, ensuring rapid de-
escalation and long-term retention.
Optimization: Perform root-cause analysis of operational bottlenecks to continuously improve cross-
departmental workflows
Head of Traffic | Company Name Under NDA
Jun 2023 – Jun 2025
Architecture: Designed the Traffic department's structure and core operational workflows from the ground up.
P&L Modeling: Developed a full P&L model for traffic operations, ensuring ROI and channel profitability.
Budget Allocation: Managed multi-channel budgets (Meta, X, In-platform) to maximize LTV and performance.
Traffic manager | Company Name Under NDA
Dec 2022–Jun 2023
Campaign Execution: End-to-end setup and optimization of high-volume traffic campaigns across multiple ad
networks.
Resource Research: Identified and tested new traffic sources and providers to diversify the acquisition mix.
Collaboration: Partnered with Sales and Client teams to align traffic quality with customer experience goals.