Христина

S CC
M
S Ukraine, Lviv / Warsaw
[відкрити контакти](див. вище в блоці «контактна інформація»)
21 y.o. [відкрити контакти](див. вище в блоці «контактна інформація»)
Creative Marketing & Strategy
Specialist

I specialize in creative marketing and brand strategy, combining strategic thinking, audience
insights, and creativity to develop campaigns that capture attention, build emotional
connections with audiences, and drive business results. My focus is on creating
communication and creative solutions that strengthen brand awareness, audience
engagement, and customer loyalty.

I have experience in developing marketing and content strategies, building sales funnels, and
positioning brands in the digital space. I work with market, competitor, and audience analysis,
making decisions based on data, hypothesis testing, and key marketing metrics.

I adapt brand communication to trends and newsworthy moments, manage brand reputation
and crisis communication, and work with social media communications. I also have experience
coordinating workflows, creating technical briefs for teams, and finding нестандартні solutions
to overcome banner blindness and increase audience interaction.

I quickly adapt to changes in the digital environment, work effectively both independently and
within a team, and always focus not only on creativity, but also on strategic impact and brand
growth.

C SS
SMM Specialist Creative Marketing Strategy
▪ Social media content planning
 ▪ Development of the company’s marketing
▪ Generating content ideas and engagement strategy and creative communication directions

mechanics
 ▪ Preparation and assignment of technical
▪ Creating reactive and trend-based content
 briefs for designers and content creators

▪ Writing copy for social media and advertising ▪ Trend research and adaptation of trends to
formats
 the brand strategy and company values

▪ Developing visual communication for social ▪ Validation and justification of creative
media
 solutions and marketing hypotheses based on
▪ Working with hooks, CTAs, and audience data and insights

attention retention
 ▪ Planning and execution of campaigns,
▪ Analyzing content performance and promotions, and PR activities

optimizing content delivery
 ▪ Organization of collaborations with brands,
▪ Collaborating with creators and influencers influencers, and partners

for social campaigns
▪ Analysis of creative and marketing campaign
▪ Strategic planning for brand development in performance using key metrics (performance
the digital environment
 analysis)

▪ Development of tone of voice and ▪ Basic work with advertising accounts and
communication strategy
 analytics tools
▪ Building customer journeys and marketing
funnels
SOTWAE OICIENCY

Marketing Tools AI Tools
Using AI tools for trend, market,
and target audience research,
creative ideation, campaign
development, and content
creation, combined with manual
refinement and post-editing of
generated results. Continuously
exploring and adapting to new
AI tools and workflows to
improve creative and marketing
VEO 3 processes.

Desing Tools Workflow Tools
I enjoy learning new things
through any available channels:
courses, YouTube, TikTok,
Telegram channels, forums, and
AI tools.

OE X EIENCE
SMM Specialist:
Creative Marketing Strategy:

LMG.AGENСY TVOI.AGENСY
Full-time Junior SMM / Graphic Designer Full-time Junior Marketing
2023-2023, Remote work 2024-2025, Remote work

Аnalysis of target audience, competitors, Market research, competitor analysis, target
market, and trends; creating user personas audience research, and trend analysis (basic
(customer portraits), generating creative ideas, research). Development of brand positioning,
and developing visual content for social media; tone of voice, archetypes, and cohesive brand
building content plans and preparing briefs for communication. Creation of sales funnels.

copywriters and content creators. Also involved Development of marketing strategy and
in tracking analytics and content performance preparation of technical briefs for designers
while managing 3 projects simultaneously. and content creators. Formulation and
Additionally, I worked on web design, including validation of marketing hypotheses based on
landing pages, presentations, and agency data and insights. Planning of promotional
layouts. campaigns and PR activities. Analysis of
campaign performance using key marketing
metrics. Basic work with advertising accounts
and analytics tools.

Graphic Designer / UI/UX Designer:
Creative Marketing Strategy:
Team Challenge HANG MADE HUB
Freelance Junior Web / UI /UX Full-time Middle Marketer
2025-2026, Remote work 2025-2026, Remote work

Responsibilities included UI/UX design: creating Assistant to the Head of Marketing.
landing pages, e-commerce stores, corporate Development of marketing strategy and brand
websites, portfolio sites, and simple positioning from scratch. Preparation and
applications, as well as adapting them for control of task briefs for designers and content
different devices.
creators.

Applied design thinking, developed user Building brand strategy, trend research, and
personas and customer journeys. Worked in development/testing of marketing hypotheses
Figma using components, auto layout, variants, based on data and insights. Planning
assets, design systems, and iOS/Android campaigns and PR activities, organizing
guidelines.
collaborations with brands and influencers.
Also involved in animation, redesign, and Analyzing campaign performance using key
improving website logic, creating clear visual metrics, with basic work in ad accounts and
patterns, and emphasizing effective CTA, as analytics tools.

well as analyzing low conversion rates and Experience with marketplaces (Etsy, eBay,
influencing factors. Collaborated with Shopify), online stores, and collaboration with
designers, developers, and marketing teams. both Ukrainian and international clients.
Basic understanding of HTML and CSS.
College 2020-2023 Course Marketing 2022-2023
Field of Entrepreneurship, Trade, Genius Space – Internet Marketing, SMM
and Stock Exchange Activities Specialist; Genesis – Marketing in IT products

University 2023-2026 Course Design 2023-2024
Field of Marketing Mate Academy – Comprehensive UI/UX and Graphic
Design; Beetroot – Web design

Course Marketing 2025-2026
Stud-point – Copiwriting, Performance Marketing

Laba – Marketing

English Ukrainian Russian
А2-B1 Native language Fluent
(Pre-Intermediate to Intermediate)

▪ I take full ownership of my work — from ▪ iPhone XR
concept to final integration — ensuring every
detail meets both visual and technical standards.
▪ Laptop: Acer Aspire 7
▪ CPU: Intel Core i5 (12th Gen)
▪ I learn fast and adapt even faster, constantly ▪ GPU: NVIDIA GeForce RTX
exploring new tools, styles, and workflows to
grow beyond my current skill set. ▪ Display: Full HD 1080p
▪ I bring structure into everything I do: from ▪ Connectivity: Wi-Fi 6
consistent naming conventions to pipeline clarity, ▪ Ports: Thunderbolt 4, HDMI 2.1, USB-A
I help keep the team efficient and focused.
▪ Storage: SSD (upgradeable options supported)
▪ I stay calm and focused under pressure, ▪ Build: Aluminum top cover
forged through overwhelming workloads,
▪ OS: Windows 11
unstable environments, and situations that
demanded resilience rather than comfort. I
continue delivering with clarity and discipline,
even when things get chaotic.

▪ I welcome constructive feedback — not only to I don’t fear feedback — I embrace it as a
improve my work, but to grow as part of a tool for refinement. I don’t break under
professional team. pressure — I organize it, analyze it, and
move forward with focus. In every
▪ I value clear communication and team challenge, I see a chance to improve not
alignment — I’m not just a contributor, I’m a just the result, but the entire process.
collaborative force that keeps things moving. It ’s not about being perfect — it’s about
evolving with purpose and consistency
▪ I combine creativity with logic, balancing visual
flair with production needs, and always delivering
within scope and deadlines.

ANIMALS ▪ TRAVEL ▪ VOCAL ▪ MUSIC ▪
HANDICRAFT ▪ FASHION