Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/1839157

Додаткова інформація

Work Experience:

June 2017 - till now (1 year) - Chief Marketing Officer, Lean Institute Ukraine (Business Education and Consultancy)

June 2013 – June 2017 (4 years) - Head of Marketing and Communications Department, the British Council in Ukraine (Educational and Social Programs)

March 2010 – September 2012 (2 years 8 months)- Senior Marketing Manager, Ukrainian Business Group (financial business line: RD BANK, IC Dobrobut, FC Iniciatyva) March 2010 – January 2012; Senior Marketing Manager, Ukrainian Business Group, January 2012 – September 2012 (Media business line, TV channels development)

March 2009 – February 2010 (1 year)- Senior Marketing Manager, Dragon Capital (Investment company, Real Estate development business line)

December 2006 – October 2008 (1 year 11 months)- Marketing manager, company St Sophia Homes (Real Estate development company)

January 2006 - December 2006 (1 year) - Junior Marketing Manager, UkrEximBusiness (FMCG company)

2005 (freelance) - Journalist, magazine ‘Advertising mirror'

Education:

2012 - 2013CIM Professional Diploma in Marketing (Level 6), London School of Marketing, London, UK
2001 - 2006Diploma of Master; major – Management, Kyiv National Trade and Economics University, Kyiv, Ukraine
2005 - 2006 Diploma of Bachelor; major – Management, Kyiv National Trade and Economics University, Kyiv, Ukraine
2003 - 2004Student exchange program at the Economic Academy of Krakow (Poland)

Additional education:

2017 EBA Marketing Intensive (3 weeks)
2015Digital Marketing, KAMA, Kyiv (4 months course)
2015Personal effectiveness. Time management course
2015SAP training by the British Council
2014‘Marketing and metrics’ webinar by CIM
2014‘Interpersonal Effectiveness’ training by Door training and consulting agency
2013‘Line Management training’ by the British Council, Istanbul
2014Basics of video shooting course (2 months)
2014 Professional Portrait Photography course (3 months)
2012The fifth forum for Marketing Directors, Kyiv
2012‘Email marketing’ webinar by GoToWebinar , London
2012Days of Internet marketing Forum, Kyiv
2011‘Instruments, strategies and tactics of advertising and PR’; course by Profit Training Center
2010Course ‘Secrets of usability and SEO’
2010Leadership training course; Profit Training Center
2006‘School of young copywriter’ – course by Bureau of Marketing technologies

Professional Skills:
-conducting marketing audit and User Funnel Analysis on a constant basis;
-marketing and communications strategy development for both B2C and B2B sectors;
-marketing action plans development and implementation for new and existing products;
-marketing budget elaboration;
-advertising campaigns development and implementation in cooperation with international
Advertising agencies as well as in-house;
-quantitative and qualitative researches conducting in cooperation with Research agencies;
-market researches conducting (competitor analysis, prices and marketing activities monitoring, mystery shopping etc.);
-loyalty programs development;
-organizing focus-groups, personal interviews and online questionnaires;
-advertising campaigns effectiveness analysis according to major KPIs and ROMI;
-coordination of POS materials production (brochures, leaflets, flyers, folders, paper bags and other branded goods);
-organization of education fairs, cultural events, presentations, participation in exhibitions etc.;
-cooperation with Mass Media representatives on mutually beneficial conditions;
-coordination of promo-videos creation for cinemas/television/underground screens and projectors as well as audio-clips for Radio stations;
-coordination of copywriting works (naming, straplines, texts for Ads, brochures, leaflets, flyers, PR articles,

Skills in Digital Marketing:
-search advertising in Google/Yandex,
-banner advertising in GDN/РСЯ and other websites,
-paid and organic advertising in Social Networks (Facebook, Instagram, Vk),
-dynamic E-mail-маркетинг and User Funnel automation,
-YouTube advertising,
-Remarketing/Retargeting audience collecting and targeting,
-SEO (Search Engine Optimization),
-LPO (landing page optimization),
-CRO (conversion rate optimization),
-ORM (online reputation marketing),
-Wi-Fi advertising,
-Hypothesis checking, A/B testing,
-Viral Marketing

Languages:
-Ukrainian (native);
-Russian (native);
-English (fluent);
-Polish (B2);
- German (B2)
-French (B1).

Computer:
Word, Excel, PowerPoint, Adobe Photoshop CS5/CS6.