Особисті дані приховані

Dmytro Sobol
PPC Specialist · Meta Ads · Google Ads

■ [відкрити контакти](див. вище в блоці «контактна інформація») ■ Telegram: @Dmytro_Sobol
■ LinkedIn ■ Mykolaiv, Ukraine · Remote

Summary
PPC specialist running Meta Ads and Google Ads lead generation campaigns, from account setup and
conversion tracking (GTM, GA4, Meta Pixel) to optimization and client reporting. Before PPC: 13 years in B2B
sales and account management at JTI and Lactalis, including client communication and KPI reporting.

Skills
Meta Ads: Ads Manager (Facebook, Instagram), campaign structure (CBO/ABO), interest and behavioral
targeting, Pixel, Ad Library competitor research
Google Ads: Search, Display, Performance Max (basic), keyword research, negative keywords, ad assets,
Quality Score
Tracking & analytics: Google Tag Manager, GA4, Meta Pixel, UTM, Microsoft Clarity
Metrics: CPL, CPA, CPC, CTR, ROAS
Creatives: static and video ads (CapCut, AI generation), ad copy, A/B testing of creatives
Tools: Weblium, Make, ChatGPT, Claude, Google Sheets / Excel (pivot tables, VLOOKUP)
Familiar with: Conversions API, Lookalike audiences, Looker Studio

Experience
Freelance PPC Specialist – Remote · Jan 2026 – Present
Meta Ads and Google Ads for clients in local services (sports, beauty), online courses and dating (US
market); currently running lead generation for my own PPC and web services.
Meta Ads lead generation results: 118 leads at ~€1.70 CPL (sports club, 1 month), 69 leads at ~€7.25 CPL
(sports school, ~3 months), 7 leads at ~€29 CPL with €170 avg. ticket (beauty services).
Full-funnel launch for an online confectionery course: landing page, Stripe payments, Make automation for
orders and leads, Meta Ads campaigns.
Google Ads Search: keyword research, negative keyword lists, intent-based ad groups.
Tracking: GTM events (form submits, button clicks), GA4 conversions, Meta Pixel, UTM tagging; Microsoft
Clarity for landing page behavior.
Landing pages (Weblium) and ad creatives (CapCut, AI tools); ad copy with ChatGPT and Claude.
Lead routing: forms connected to Telegram and Google Sheets, automated with Make; lead data used for
client reporting.
Agency contract, Sep–Oct 2026: managed Meta Ads and Google Ads accounts under a senior team lead.

Previous Experience
Operational Support (part-time) – Holzbau Enders, Germany · May 2023 – Aug 2025

Business Development Specialist – Japan Tobacco International · 2015 – 2023
Managed a partner portfolio across an assigned territory, tracked KPIs and reported to senior management;
95%+ partner retention.

Sales Representative, HoReCa – Lactalis Ukraine · 2010 – 2015
Managed a client portfolio across an assigned territory; regular account reviews.

Certifications
Google Ads Search Certification – Google Skillshop, May 2026 (valid to May 2027), ID 182415105
Google Ads Mastery: Create & Optimize Winning Campaigns – LearnKartS via Coursera, Apr 2026
Google Ads for Beginners – Coursera Project, Apr 2026

Languages
Ukrainian, Russian – native · English – B2 · German – B1

Education
PPC & Performance Marketing training (Google Ads, Meta Ads, GA4, GTM) · Sep – Nov 2025
Master’s Degree in Finance – Admiral Makarov National Shipbuilding University