Особисті дані приховані

Dmytro Sobol
Performance Marketing Specialist (Entry-Level)|Business Analytics Background

■[відкрити контакти](див. вище в блоці «контактна інформація») ■ [відкрити контакти](див. вище в блоці «контактна інформація») ■ Telegram:@Dmytro_Sobol ■ Mykolaiv

PROFESSIONAL SUMMARY

Performance-oriented professional transitioning into PPC and digital advertising after 13 years in client
management, sales strategy, and business analytics within international companies.

Experienced in KPI analysis, reporting, customer behavior insights, and performance optimization. Recently
completed practical training in Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager, with
hands-on focus on campaign structure, audience targeting, and conversion tracking.

Combines analytical thinking, commercial awareness, and strong understanding of customer decision-making to
support data-driven advertising campaigns.

SKILLS & QUALIFICATIONS

PPC & DIGITAL MARKETING CERTIFICATIONS
• Google Ads Search Campaigns • Google Ads Mastery: Create & Optimize Winning
• Google Display Ads Campaigns
• Meta Ads Manager (Facebook & Instagram) • Google Ads for Beginners
• Google Tag Manager
LANGUAGES
• Google Analytics 4
• Ukrainian — Native
• Keyword Research & Negative Keywords
• Russian — Native
• Campaign Structure & Ad Group Segmentation
• English — C1
• Audience Targeting & Conversion Tracking
• German — B1
• CPC / CTR / ROAS Analysis
• Paid Search & Performance Marketing TRAINING

• A/B Testing Fundamentals • Effective Communication Skills (2021)
• Strategic Negotiation Skills (2019)
TRANSFERABLE FROM SALES • Category Management (2019)
• KPI Monitoring & Performance Reporting • Presentation Skills (2018)
• Customer Behavior & Intent Analysis
EDUCATION
• Data-Driven Decision Making
Admiral Makarov National Shipbuilding University
• CRM & Digital Sales Tools
Master's Degree in Finance

PPC PROJECTS & PRACTICAL TRAINING

Google Ads Search Campaign — Practical Exercise
Planned and launched a test Google Ads Search campaign for a local service business as part of structured coursework.
• Conducted keyword research and built negative keyword lists to improve targeting accuracy and reduce wasted
spend
• Structured campaigns and ad groups based on search intent segmentation
• Created ad copy variations and applied extensions; analyzed CTR, CPC, and Quality Score metrics

Meta Ads Campaign — Practical Exercise
Configured and tested a Meta Ads campaign targeting a defined audience segment using Facebook Ads Manager.

• Defined audience parameters using interest-based, demographic, and behavioral targeting
 • Set up campaign structure across awareness and conversion objectives
• Reviewed competitor ad strategies via Meta Ad Library to evaluate messaging angles and audience positioning

GA4 & Google Tag Manager — Conversion Tracking Setup
Configured event and conversion tracking in a test environment using GA4 and GTM.

• Set up custom event tags and triggers in Google Tag Manager
• Configured conversion goals and analyzed traffic source performance in Google Analytics 4
• Practiced interpreting key metrics: sessions, engagement rate, and conversion paths

PROFESSIONAL EXPERIENCE

Operational Support (Part-time)
HolzbauEnders,Germany | May2023– May 2025

Business Development Specialist
JapanTobaccoInternational | 2015–2023
Managed a portfolio of business partners across an assigned territory, combining data analysis with
performance-focused account management.
• Analyzed territory and performance data to identify optimization opportunities and improve strategic execution
• Monitored KPIs and delivered structured reports on market trends, partner performance, and business outcomes to
senior stakeholders
• Maintained 95%+ partner retention rate through proactive issue resolution and data-informed account management

Sales Representative, HoReCa Channel
LactalisUkraine | 2010–2015
• Managed client portfolio across assigned territory, tracking performance metrics and identifying growth opportunities
• Conducted regular account reviews to assess satisfaction levels, gather insights, and adjust service strategy
accordingly