Вікторія

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Chernivtsi,Ukraine, remote work, or in the office in Chernivtsi.

TUZ DIGITAL MARKETER

VIKTORIIA
I have 1 year of experience in marketing and 3 years in sales, which gives
me a strong understanding of the full funnel — from attracting a customer to
converting them into a sale. I approach marketing as a system, taking part in
launching and analyzing paid social campaigns, forming hypotheses to
improve performance, and setting tasks for creative development.
I have hands-on experience with analytics tools such as GA4, Google Tag
Manager, Hotjar, and CRM systems, which allows me to analyze user
behavior and identify growth opportunities. I’ve also worked with email
marketing and participated in website development (Shopify, WordPress,
Tilda), focusing on user journey and conversion.
I coordinate the work of contractors and team members (paid ads specialist, SMM manager, designers), ensuring quality and
performance. I have experience in creative development, competitor analysis, and marketing materials preparation. I was also
involved in organizing professional photoshoots, working with photographers, videographers, and a full production team.
Additionally, I contributed to organizing international B2B exhibitions, which helped me understand how to combine offline and digital
marketing in an omnichannel approach.
I am currently focused on growing in performance marketing, analytics, and building a more structured, data-driven approach to lead
generation.

Skill Tools
Google Ads, FB/IG Ads — search & display, Google Ads, Google Ads Library
bid & budget optimization
USocial Media Platforms (Facebook,
Keyword & competitor research; copywriting; Instagram, LinkedIn, TikTok,Pinterest)
ad creative design
Email Marketing Tools
Landing page optimization (CRO), A/B-testing; (SendPulse,Sendy, Bitrix24)
conversion tracking (GA4, GTM)
Graphic Design Tools (Canva,
Analytics & reporting (Excel / Sheets + pivot tables, Trello, Photopea, Photoshop)
formulas)
AI Content Creation (ChatGPT,
Quality Score, ad extensions, remarketing, audience Sora, Kling, Veo 3)
segmentation Google Analytics 4, Hotjar
Basic HTML for emails; media planning;
Meta Business Manager
cross-channel strategy (email, content, social)
I craft compelling brand visuals through a blend of
creative expertise and advanced AI-driven image and Education
video generation
Bachelor and Master
Degree in Geodesy and
ADDITIONAL EDUCATION Land Management
National Aerospace
Digital Marketing Course, Mate Academy — [
University "Kharkiv Aviation
https://surl.lu/vvjtqq ]
English Language Courses, Online School "AntiSchool" — B2 Institute"
level — [ https://ibb.co/bM8cGRDJ ] 2018 – 2022

Link to creative portfolio: https://surl.li/wjwwpd
 Telegram [ https://t.me/Angel_0f_Heaven ]
LinkedIn [ [відкрити контакти](див. вище в блоці «контактна інформація») ]

D IG
IT A
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Experience ARK
ETE
Junior Marketing Specialist, SMM May 2025 – present (5 months) R
Company: Giovanna Alessandro
Employment type: Full-time
Location: Chernivtsi, Ukraine (office-based)
Main achievements:

Responsible for email newsletters: template development, audience segmentation, sending 4
newsletters per month, increased open rate by +6%, CTR by +3%.
Created LinkedIn pages from scratch: the first page gathered 27 contacts of B2B segment owners,
the second — 13, and I am promoting the second organically (without investment), followers
reached 14 people in the first month.
Supervision of SMM specialist work: content strategy for Instagram, TikTok, Pinterest; working with
contractors, selecting models and technical specifications.
Filling the website with products, analysing sales through the CRM system, compiling monthly and
quarterly reports.

Sales Manager
April 2024 – April 2025 (1 year
Company: A-sales 1 month)
Employment type: Full-time
Location: Ukraine (remote)
Main achievements:

Responsible for processing leads and supporting customers throughout the entire
transaction cycle; Ranked first in sales among the team for 3 months.
Increased the conversion of incoming requests into sales by 10% by changing scripts and
increased the average purchase amount by 3-10% through cross-selling.

Team Lead / Sales Manager
May 2023 – January 2024 (9
Company: Marianna English months)
Employment type: Full-time
Location: Ukraine (remote)
Main achievements:

Led the sales team, set goals, monitored KPIs; increased team productivity by 20% by
redistributing responsibilities and implementing regular reporting.
Worked closely with marketing: provided input on advertising campaigns, assisted with
audience segmentation and offers.
Developed a chatbot for written lead processing, which allowed for more accurate audience
segmentation and reduced application processing and customer communication time by
~30%.
Within the first 3 months as Sales Manager, was promoted to Team Lead — formed and
mentored a team, which led to a 25% increase in closed deals.