Анастасія

ANASTASIIA HONSKA
Brand Director | Business Development & Product
Specialist

CONTACTS PROFESSIONAL SUMMARY

[відкрити контакти](див. вище в блоці «контактна інформація»)
Multidisciplinary leader with over 13 years of experience across
Fashion Retail, Fintech, and Digital Design. Expert in building brand
[відкрити контакти](див. вище в блоці «контактна інформація») ecosystems from DNA to global scaling. Proven ability to bridge the
gap between high-end visual aesthetics and hard performance
https://www.linkedin.com/ metrics (ROI, CR, LTV). Specialized in launching complex products,
in/anastasiia- managing multi-channel marketing
honska-042b4a322/

EXPERTISE & TECHNICAL STACK
EDUCATION
• Strategy: Brand Identity & DNA, Go-to-Market (GTM) Strategy, Crisis
Master’s Degree in Journalism
Management, Market Expansion (LATAM, Tier-1).
(Publishing & Editing) Odessa
National Mechnikov University • Digital Product: UI/UX Design (Figma), No-code Development
(Web ow, Framer, Readymag), Interactive Prototyping.
NLP Practitioner Certi cation • Performance: Af liate Marketing (CPA/RevShare), Media Buying,
(Psychological pro ling & Funnel Optimization, Tracking (Keitaro), CRM Analytics.
communication) • Communication: NLP Practitioner (Sales & Leadership), Creative
Kyiv NLP Center Direction, Content Engineering, Public Relations.

Digital Marketing & Creative
Strategy SKVOT Online PROFESSIONAL EXPERIENCE
Workshops
Brand Director & Founder | ALB / Nazka44 (High-Fashion & Art) Nicosia,
Advanced Training in Crypto & Cyprus | 2024 – Present
Forex Operations Internal • End-to-End Launch: Orchestrated the complete creation of a "Modern
Chic" fashion brand, including architectural product design, supply
chain in Europe, and digital presence.
• Creative Direction: Developed a unique visual code and "Tone of
LANGUAGES
Voice" that resulted in high organic engagement and editorial-quality
English (C1), brand positioning.
German (B1/B2), • Business Ops: Managed all aspects of production, from sourcing
Ukrainian (Native), premium materials to overseeing the manufacturing of complex
Russian (Native). technical garments (corsetry).

TOOLS Business Development & Product Specialist | Con dential (Fintech &
Brokerage) Remote / International | 2023 – 2025
Figma, Adobe Creative Suit • Partnership Scaling: Managed a portfolio of 25+ global brokers and
Weblow, Readymag, Framer af liate networks, negotiating high-ticket CPA and Revenue Share
Keitaro, Trello, Google contracts.
Analytics, Gemini, Midjourney, • Product Ecosystem: Designed educational ows and conversion-
Chat GPT, Grok, Kling 2.6 centric onboarding materials for trading platforms, increasing user
retention by 15%
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 • Compliance & Analytics: Monitored traf c quality and post-back data
across multiple trackers, ensuring 100% transparency and ROI-positive
campaign performance.

Curriculum & Product Developer | Institute of Marketing and Business
Innovations 2023 – 2024
• Educational Engineering: Developed comprehensive digital courses on
marketing and branding, translating complex business theories into
actionable learning paths.
• User Journey Optimisation: Analysed student feedback loops to iterate on
product content, improving course completion rates.

Creative Strategy & Brand Consultant | Freelance (The 7th Heaven, Urban
Creatures) 2021 – 2023
• Rebranding & Sales Growth: Led the visual and ideological transformation
of "The 7th Heaven," implementing NLP-based communication training that
increased sales team ef ciency.
• UI/UX & Web Dev: Built high-performance landing pages and brand
philosophies for international modelling agencies and retail projects.

Brand Manager / Marketing Lead | [Top-tier Fashion Retailers / OMONT]
Ukraine | 2011 – 2021
• 10+ Years Growth: Progressed from editorial roles to Brand Management
for leading fashion players.
• Campaign Management: Directed large-scale seasonal photo/video
shoots, managed marketing budgets, and led cross-functional teams
(designers, SMM, sales).
• Market Positioning: Successfully launched multiple seasonal collections,
achieving consistent growth in brand awareness and sell-through rates.
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