Сергій

Sergii Danyliuk
Chief Executive Officer / General Manager
Automotive Retail · Premium Motorcycle Distribution · Multi-Market Operations
Kyiv, Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)

EXECUTIVE PROFILE
General manager with 25+ years in automotive and premium motorcycle businesses — seven of them as head of dealer
operations with full P&L ownership, ten as second-in-command of Ukraine's flagship Skoda retailer, and three running my
own advisory firm. Track record concentrated in three things: taking breakeven or loss-making operations into profit,
launching businesses from greenfield to full operation, and winning share in contested premium segments. A financial
background (MSc Accounting & Auditing, CFO roles) means the P&L, cost structure and KPI system are run personally
rather than delegated. Equally at home in multinational corporate structures and lean owner-led organisations.

25+ 3 200+ 10+
Years in leadership Greenfield launches Largest organisation led Markets managed

SELECTED CAREER HIGHLIGHTS
• Turned two Harley-Davidson dealerships from breakeven into profit through the 2014–2016 collapse of Ukraine's
premium market, lifting segment share from 11% to 16%.
• Delivered three greenfield launches end to end — Ukraine's first 3S Skoda autocenter, the largest full-range
Harley-Davidson dealership in the country, and MV Agusta's flagship store in Milan.
• Cut the grey-market share of premium motorcycle sales in the region from 45% to 25% by rebuilding official service
quality and customer acquisition.
• Built the commercial and incentive architecture behind a European Skoda record: 2,785 new vehicles sold from a single
showroom in 2013.

LEADERSHIP FOCUS

• P&L Ownership • Commercial & Retail Strategy • Organisational Design & KPIs
• Turnaround & Restructuring • Dealer Network Development • Financial Control & Governance
• Greenfield Launch & Execution • Multi-Market Operations • Owner & Board Relations

PROFESSIONAL EXPERIENCE

CEO & Co-Founder | RESOLUTE.PRO — Financial & Operations Advisory · Kyiv, Ukraine
June 2023 – Present
Founded and run an advisory firm providing outsourced CFO and operations management to SMEs and internationally
funded NGOs/NPOs in Ukraine. Full ownership of the P&L, a team of five finance professionals, client acquisition and
delivery quality.
• Built the practice from zero to a stable, recurring client base and a five-person team, with strong client retention since
launch.
• Act as outsourced CFO across simultaneous engagements: accounting, management reporting, forecasting and
cash-flow control.
• Established donor-compliant transparency and internal control frameworks; client reporting has passed international
grantor review without material findings.
• Recruited, trained and retained the full team through wartime operating conditions.

Advisor to VP Commercial Operations | MV Agusta Motor S.p.A. · Varese, Italy
September 2020 – May 2023
Senior advisor inside the global commercial function covering 50+ markets and €80–90M of annual wholesale revenue,
with direct project ownership of the brand's flagship retail and identity programmes.
• Authored the global commercial policy and dealer benefits framework subsequently adopted across all markets.

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• Directed the Milan flagship store greenfield end to end: site selection, fit-out concept, construction and operational
launch.
• Led the global POS Identity programme — procurement and rollout of corporate signage and branded fixtures across the
dealer network.
• Ran brand launch and relaunch programmes in the US, China and several European markets.
• Supported recruitment and organisational structuring of regional commercial teams.

Country Manager — Eastern & South-Eastern Europe | MV Agusta Motor S.p.A. · Varese, Italy
March 2020 – September 2020
Owned sales, aftersales and dealer network development across 10+ markets within EMEA commercial operations; the
mandate was expanded into the global advisory role above after six months.
• Grew regional wholesale +12% and retail sell-out +17% year on year against a market disrupted by the pandemic.
• Launched the brand in Croatia and relaunched it in Slovakia and the Czech Republic.
• Restructured dealer network composition and commercial terms across the region.

General Director | Harley-Davidson Kyiv & Harley-Davidson Dnipro · Ukraine
2013 – March 2020
Full P&L responsibility to the owners for two authorised Harley-Davidson dealerships, €2–2.5M combined annual revenue
and a team of 12. Led a complete turnaround through the 2014–2016 downturn and built a second dealership from the
ground up.
• Restored profitability from breakeven by redesigning the operating model, cost structure and sales strategy during
Ukraine's macroeconomic collapse.
• Grew brand share of the relevant premium motorcycle segment from 11% to 16%.
• Reduced regional grey-market motorcycle sales share from 45% to 25% through targeted customer acquisition and
official service quality.
• Delivered the greenfield construction and launch of Harley-Davidson Dnipro — the largest full-range dealership in
Ukraine.
• Rebuilt the local H.O.G. chapter: tripled membership and won global recognition as best regional chapter operator two
years running.
• Awarded the Bar & Shield for best overall dealer performance in the CIS region by H-D EMEA (2014).

Chief Financial Officer / Deputy CEO | 1st Autocenter Skoda · Kyiv, Ukraine
2003 – 2013
Second-in-command of Ukraine's flagship Skoda dealership: 200+ employees, €30–35M annual revenue, deputy
decision-maker across every business unit and builder of the management accounting function from scratch.
• Co-led the greenfield launch and ROI delivery of Ukraine's first 3S (Sales, Service, Spare Parts) Skoda autocenter.
• Designed and implemented a KPI-based remuneration system for 200+ employees — still in operation years after
introduction.
• Set an unbeaten European Skoda record: 2,785 new vehicles sold from a single showroom in 2013.
• Won 'Best Skoda Dealership in Ukraine' every year from 2003 to 2013.
• Owned financial planning, forecasting, payroll and day-to-day financial control.

Head of Financial Department / Economist-Analyst | Autotrading LLC · Kyiv, Ukraine
2001 – 2003
Financial analysis and departmental management at one of Ukraine's leading multi-brand passenger and commercial
vehicle distribution and retail groups.

EDUCATION & LANGUAGES
MSc, Accounting & Auditing (Honours, Grade A) | Taras Shevchenko National University of Kyiv · 1996–2001
Ukrainian — native · English — professional working proficiency · Russian — working proficiency

Sergii Danyliuk · CEO / General Manager 2