Сергій

BUSHLIA SERHII
Performance Marketing Specialist | Google Ads | Paid
Acquisition
📍 Open to Remote
PROFESSIONAL SUMMARY
Performance-focused PPC Specialist with experience managing and optimizing
paid campaigns across Google Ads, Meta Ads, and Apple Ads in E-commerce,
SaaS, and Fintech (Forex, Crypto, Prop Firms). Skilled in scaling campaigns based
CONTACT INFORMATION on ROI (ROAS, CPA), running A/B tests, and improving funnel performance.
Experienced in managing budgets up to $25K/month and collaborating with
[відкрити контакти](див. вище в блоці «контактна інформація»)
creative teams to drive growth through data-driven decisions.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Kyiv, Ukraine PROFESSIONAL EXPERIENCE
https://www.linkedin.com/ Geek Marketing Agency 2025- PRESENT
in/serhii-bushlia/ Performance Marketing Manager
Launched and optimized paid campaigns across Google Ads and Meta
EDUCATION Ads
2010 - 2015 Improved campaign efficiency through data-driven optimizations
Tested creatives, audiences, and campaign structures
-UHSP
Managed multiple accounts and marketing funnels
Master’s Degree in Psychology Head of Sales Department
Pereiaslav-Khmelnytskyi ThinkPal – White Label PPC 2025- PRESENT
University Agency
CERTIFICATIONS PPC-Specialist
Managed Google Ads campaigns across E-commerce, SaaS, and
GENIUS SPACE Fintech niches
«Digital Marketing specialist» Optimized campaigns based on CPA and ROAS targets
CHOICE 31 Built and scaled Search and Performance Max campaigns
Conducted A/B testing of ads and landing pages to improve CTR and
PPC-specialist
CVR
SKILLS Implemented conversion tracking via Google Tag Manager and GA4
Collaborated with creative teams to improve ad performance
Google Ads (Search, Performance Max, Performed competitor analysis and identified scaling opportunities
Demand Gen) Country.ua 2018-2024
Meta Ads (Facebook & Instagram) Head of Sales Department
Apple Search Ads (ASA) Led sales team and managed performance based on KPIs
Increased revenue and expanded client base
Campaign Optimization & Scaling
Built structured sales funnels and improved conversion processes
A/B Testing (Creatives, Ads, Landing OLX 2015 - 2018
Pages) Sales Manager (B2B)
Conversion Tracking (GTM, GA4, Pixel) Managed B2B clients and exceeded sales targets
Increased average deal size and client retention
Data Analysis & Performance Reporting
Budget Management (up to KEY ACHIEVEMENTS
$25K/month) Managed ad budgets up to $25K/month with performance focus
Keyword Research & Competitor Improved campaign efficiency through continuous A/B testing
Scaled campaigns while maintaining target CPA
Analysis
Increased conversion rates through funnel and creative optimization
Funnel Optimization & User Journey
TOOLS
LANGUAGES -Google Ads | Meta Ads | Apple Ads
English — Intermediate (B1–B2) -Google Tag Manager | GA4
Ukrainian — Native -Google Ads Editor | Merchant Center
Russian — Fluent -Facebook Pixel