Анна

ANNA NEFEDOVA Ukraine, Kyiv
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Portfolio: Behance

PROFESSIONAL SUMMARY

Graphic Designer &Social Media Designer with 2+ years of experience creating high-impact visuals and compelling digital advertising
content, adept at transforming complex ideas into aesthetically refined designs. Proficient in Adobe Creative Suite (Illustrator,
Photoshop) and Figm a, with a strong understanding of composition, color theory, typography, and visual hierarchy. Proven ability to elevate
brand identity, drive user engagement, and support marketing initiatives through innovative visual strategies and a proactive, detail-oriented
approach. Recognized for significantly boosting advertising effectiveness and social media engagement through strategic design.

KEY SKILLS

Graphic Design • Digital Advertising • Brand Identity Development • Social Media Content Strategy • UI/UX Design Principles • Visual
Strategy • Design Concepts • Logo Design • Illustration • Composition and Color Theory • Typography • Client Communication •
Argumentation of Design Decisions • Attention to Detail • Problem Solving • digital advertising channels • visual trends • compelling visual
stories • AI-powered image generation • Adobe Illustrator • Adobe Photoshop • Figma • Blender • CapCut • Canva • Freepik AI • ChatGPT
• Claude Design • Photoroom • Nano Banana • After Effects • Seedream 5 Pro • Sync Labs • User-Centered Design • Brand Consistency •
Visual Storytelling • Creative Direction

PROFESSIONAL EXPERIENCE

Graphic Designer 2024-2026
TRAFFBRAZA, Ukraine
• Designed banner creatives for digital advertising campaigns across multiple platforms, developing visuals for promotional offers and
seasonal events and iterating on concepts based on performance metrics — contributing to a 25% increase in user engagement.
• Explored and applied AI-powered image generation tools to speed up concepting and produce varied creative directions.

• Collaborated closely with marketing teams throughout the campaign cycle, translating briefs into finished visual concepts while
maintaining brand guidelines, technical specifications, and delivery deadlines
• Utilized a user-centered design approach to create compelling visual content, supporting advertising effectiveness and engagement
goals.

Illustrator & Graphic Designer
2024
Freelance (via outsourcing partner), Remote
• Led brand identity development for multiple end clients across different industries, managing the complete project lifecycle from
initial concept to final delivery of logo systems and brand guidelines
• Developed and executed social media content strategies, creating tailored visual assets for Instagram and TikTok aligned with
platform-specific audiences and formats
• Produced cohesive branded content, including posts, stories, and reels, maintaining consistent visual communication across client
accounts and platforms
• Delivered print-ready and digital design materials to spec, working from briefs provided through the partner and meeting fixed
technical requirements and deadlines

Designer & Video Editor 2023-2024
Freelance, Remote
• Created engaging short-form video content for Instagram, TikTok, and YouTube, optimizing productions for platform-specific formats
to maximize visibility and audience reach
• Enhanced video content with motion graphics, professional subtitles, and synchronized music, boosting viewer retention and overall
engagement
• Ensured visual consistency across various video series and brand channels, adapting stylistic elements to meet evolving audience
expectations and brand requirements

EDUCATION
StudentinVisual Arts, Art and Design 2022-2026
ART AC ADEMY OF CONTEMPORARY ART named after Salvador Dali, Ukraine
Completed Coursework in Fine Art, Painting, Drawing, Art Theory, and Creative Techniques 2019-2022
ART SCHOOL House of the Artist, Ukraine

LANGUAGES
English (Professional) • Ukrainian (Native)