Анна

ANNA NEFEDOVA Ukraine, Kyiv

Digital Marketing Specialist (Ad Creatives & Performance)
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Portfolio: Behance

ABOUT ME
Digital marketing specialist with 1 year in marketing and 2 years in graphic design. I create ad creatives and social media content, work
with campaign metrics and use data to decide what to test and improve. I combine creativity and analytics: from idea and visual concept
to launch-ready assets and results review. Detail-oriented, fast learner, confident with AI tools.
SKILLS

Performance marketing: Meta Ads Manager • Google Ads • TikTok Ads • Audience targeting • A/B testing of creatives • Campaign
metrics: CTR, CPC, CPA, CR, ROAS.
Digital marketing: Ad creative production • Social media marketing (Instagram, TikTok, YouTube) • Content planning • Short-form video
• Brand identity & consistency • Visual storytelling
Design & video tools: Figma • Adobe Photoshop • Adobe Illustrator • After Effects • Blender • CapCut • Canva
AI tools: ChatGPT • Claude • Freepik AI • Nano Banana • Seedream • Kling • HeyGen • Sync Labs • ElevenLabs •Photoroom
Soft skills: Teamwork • Communication with clients • Attention to details • Problem solving.

PROFESSIONAL EXPERIENCE
Marketing Designer Apr 2026 – Sep 2026
(under NDA), Ukraine
• Made ad creatives and visuals for online campaigns.
• Checked campaign numbers (CTR, CPC, conversions) to see which ads worked better.
• Changed visuals and text after the results and prepared new tests.
• Worked with the marketing team on briefs, goals and deadlines

Graphic Designer (Ad Creatives) 2025 – 2026
TRAFFBRAZA, Ukraine
• Made ad banners for different platforms, for special offers and seasonal events.
• Made creatives better after campaign results. User engagement grew by 25%.
• Used AI tools to work faster and try more ideas.

Social Media & Brand Specialist 2024
Freelance (via outsourcing partner), Remote

• Planned and made content for Instagram and TikTok for different client accounts.
• Made brand identity for clients from different fields: logo, colors and brand rules.
• Kept one style in posts, stories and reels.

Video Content Specialist 2024
Freelance, Remote
• Made short videos for Instagram, TikTok and YouTube to get more views.
• Added motion graphics, subtitles and music, so people watched longer and left more likes and comments.

EDUCATION & TRAINING
Internet Marketing 2026
Hillel IT School, Ukraine
SEO • Email marketing • Meta Ads • Google Ads • Campaign metrics
Visual Arts, Art and Design 2022-2026
ART ACADEMY OF CONTEMPORARY ART named after Salvador Dali, Ukraine
Completed Coursework in Fine Art, Painting, Drawing, Art Theory, and Creative Techniques 2019-2022
ART SCHOOL House of the Artist, Ukraine

LANGUAGES
English( B1 ) • Ukrainian (Native)