Роман

ROMAN HUNT | Krakow, Poland 31–564 | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») |
PROFESSIONAL SUMMARY
Data–driven Junior Digital Marketing Specialist with a strong foundation in marketing analytics, CRM automation,
and digital strategy. Proven ability to optimize B2B and B2C campaigns, track KPIs using GA4, and leverage SQL and
Advanced Excel for actionable business insights. Certified in Salesforce, HubSpot, and Google Data Analytics. Ready
to implement data–backed marketing solutions to drive customer acquisition and retention.

SKILLS
• Analytics: GA4, SQL, Data Visualization, KPI Tracking, A/B Testing, Excel
• CRM & Automation: Salesforce, HubSpot, Mailchimp, Customer Segmentation, Lead Nurturing, Email Workflows
• Digital Strategy: SEO (On–page & Technical), Campaign Analysis, Conversion Rate Optimization (CRO), Data–
Driven Reporting

EXPERIENCE
Succes Biuro Rachunkowe (Accounting Company) | Junior Digital Marketing Specialist |June 2024 – December
2025

• Digital Analytics – GA4, GTM & Looker Studio: Analyzed website traffic, user behavior and B2B acquisition
channels to track KPIs and improve digital performance.
• Google Ads & LinkedIn Ads: Managed paid campaigns for the new tax year, conducting keyword and search
query analysis to refine targeting.
• Email Automation – Mailchimp: Built automated workflows, audience segments and newsletters, using A/B
testing to optimize engagement and CTR.
• Event Coordination & Marketing Materials: Organized business events and developed branded promotional
materials and POSM.

Petmex (Pet Products) | Junior Marketing Specialist | March 2026 – August 2026

• E-commerce & GA4 Analytics: Managed product catalog and website content while analyzing traffic and user
behavior to identify e–commerce performance opportunities.
• Email Marketing: Executed B2C email campaigns and promotional communications, monitoring engagement
metrics and campaign performance.
• Trade Fair Coordination & B2B Lead Acquisition: Coordinated the company's participation in industry trade fairs,
preparing branded materials and engaging potential business partners.

EDUCATION
Higher School of Management and Banking, Krakow, Poland Bachelor's Degree in Digital Marketing | 2023 – 2026

CERTIFICATIONS

• Salesforce Sales & CRM | HubSpot Email Marketing | Google Data Analytics | University of Illinois Digital Marketing

LANGUAGES
• English (B2) • Polish (C1) • Ukrainian (Native) • Russian (Native)