Максим

Growth Marketing Manager | Performance
Marketing | Marketing Analytics | Customer
Maksym
Acquisition
Lazarevych
PROFESSIONAL SUMMARY [відкрити контакти](див. вище в блоці «контактна інформація»)
Growth Marketing Manager with 5+ years of experience across B2B [відкрити контакти](див. вище в блоці «контактна інформація»)
SaaS, E-commerce, Local Services, Healthcare, Construction, and Kyiv, Ukraine
Fintech markets in the US and Europe. [відкрити контакти](див. вище в блоці «контактна інформація»)

Managed paid media budgets of up to $300k/month while building @ads_insights
acquisition systems through Google Ads, Meta Ads, LinkedIn Ads,
marketing analytics, CRM integrations, attribution, and automation. LANGUAGES
Previously built and scaled a retail and e-commerce business,
developing expertise in customer acquisition, retention, unit Ukrainian — Native
English — C1
economics, profitability, and go-to-market execution.
German — A2
Spanish — A1
CORE EXPERTISE

• Growth Strategy & Go-to-Market Execution EDUCATION
• Customer Acquisition & Performance Marketing
M.Sc. Business Management
• Marketing Analytics & Attribution
National University of Life and
• Funnel Optimization & CRO
Environmental Sciences of
• CRM, Automation & AI Workflows
Ukraine
• Unit Economics (CAC, LTV, Payback)

TECHNICAL TOOLKIT KEY SKILLS
Advertising: Growth Marketing
Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads Performance Marketing
Analytics: Customer Acquisition
GA4, GTM, Mixpanel, Looker Studio, Power BI Marketing Analytics
CRM & Automation: Go-to-Market Strategy
Salesforce, GoHighLevel, n8n, Apollo Demand Generation
Funnel Optimization
КEY GROWTH ACHIEVEMENTS (TOP PROJECTS) Conversion Rate Optimization
• Managed multi-account paid media budgets exceeding CRM & Attribution
$250k/month across US and European markets. Marketing Automation
• Reduced CAC by 18% while increasing qualified lead volume by n8n
27% through funnel optimization, attribution improvements, and Mixpanel
campaign restructuring. Google Ads
• Improved conversion volume by 25% through conversion path GA4
optimization, CRO, and search intent alignment. Google Tag Manager
• Eliminated up to 30% of attribution data loss through GA4, GTM,
CRM, and offline conversion tracking integration.
• Built AI-powered reporting and campaign monitoring systems
using n8n, Google Ads API, CRM data, and LLM workflows.
• Built acquisition and analytics frameworks focused on CAC, LTV,
retention, and payback period optimization across SaaS, E-
commerce, and Local Services projects.
Professional Experience
Growth Marketing & Google Ads Analytics Consultant (Remote, Project-Based) |
2024–2026
Increased conversion volume by ~25% while reducing CPA by ~18% within 6 months, managing
cumulative paid media budgets of $250k–$300k/month across US and European markets.
Scaled qualified lead volume (MQL/SQL) by ~27% through conversion funnel optimization,
search intent targeting, and campaign restructuring.
Built cross-channel analytics and attribution systems, integrating GA4, GTM, and CRM feedback
loops to improve optimization and offline conversion tracking.
Improved CAC efficiency and funnel visibility by implementing advanced reporting systems in
Looker Studio and Power BI.
Reduced wasted budget on low-quality leads through cohort analysis, CRM insights, and landing
page messaging optimization in collaboration with design and development teams.

FiG | Growth Marketing & Performance Manager | 2023–2024

Managed acquisition and optimization across multiple client projects in B2B SaaS, local services,
and e-commerce, with combined monthly ad budgets exceeding $300k.
Increased Google Ads ROAS by ~40% while reducing CPA by ~25% through campaign
restructuring and Performance Max optimization.
Stabilized performance in underperforming accounts by reallocating budgets toward higher-LTV
and faster payback channels.
Developed retention-focused tracking frameworks, combining Google Ads, Meta Ads, CRM, and on-
site behavior data.
Improved funnel visibility by implementing GA4 event frameworks for micro-conversion tracking
and user behavior analysis.

AGU | Business Growth & Operations Manager | 2014–2022

• Scaled business operations by 12.5x, growing from a 20 m² location to a 250 m² facility while
expanding both retail and e-commerce channels.
• Built and managed a team of up to 10 employees, establishing operational processes,
performance management systems, and scalable workflows.
• Improved operational efficiency and profitability through ERP implementation, supplier
negotiations, inventory optimization, and process standardization.
• Developed and executed customer acquisition, retention, and loyalty initiatives to support
sustainable business growth and repeat purchases.
• Coordinated cross-functional collaboration between developers, designers, PPC specialists, SEO
specialists, and content creators to support digital growth initiatives.
• Managed business profitability through budgeting, inventory planning, supplier management,
pricing strategy, and operational control.
• Developed strong business acumen across go-to-market execution, customer acquisition,
retention, unit economics, profitability management, and business growth.