Oleksii

PROFILE
Creative Marketing Specialist with experience in an international IT company, product
marketing, competitor analysis, development of advertising concepts, performance
creatives, marketing strategies, and sales funnels.
I have practical experience in promoting digital products and mobile applications,
including market analysis, trend research, competitor research, target audience profiling,
creation of advertising hypotheses, metadata, creative concepts, copy, presentations,
and content.
My key strength is transforming analytics, user insights, and competitor analysis into
creatives that drive attention, clicks, conversions, and product growth.
OLEKSII TYRTYSHNYI WORK EXPERIENCE
CREATIVE MARKETING SPECIALIST Dream School / STEP IT Academy 2023 - 2026
Digital Marketer & Marketing Lecturer
Worked as a Digital Marketer at Dream School, developing marketing strategies,
content plans, advertising messages and sales funnels for educational products.
SKILLS TOOLS Taught marketing-related courses at STEP IT Academy: Marketing, Targeting, SMM,
Creative Marketing ChatGPT Business and Strategy.
Product Marketing BigSpy Created educational materials, presentations, case studies and practical assignments
for students.
Competitor Research DataAI
Worked with SMM, targeted advertising, lead generation, audience research and
Market Research AppstoreSpy competitor analysis.
Performance Creatives Keywordtool Developed creative concepts, hooks, offers and promotional ideas for course
promotion.
Advertising Hypotheses ProjectX
Explained digital marketing, funnel strategy, audience analysis, content planning
Funnel Strategy Google Trends and advertising basics to students.
Copywriting Google Ads Used AI tools, ChatGPT, Canva and digital marketing platforms for content creation,
presentations and campaign ideas.
Sales Scripts Meta Ads
Mentored students in practical marketing projects and helped them build real-world
Content Planning Facebook Business marketing thinking
AI Creative Production Canva
Appcake — International IT Company 2022 - 2023
Team Management Figma Team Lead of Marketing Department
SEO Basics Adalo Managed a marketing team of 24 specialists and trained new marketers.
Targeted Advertising Telegram Bots Created app metadata from scratch based on market, competitor and keyword
research.
CRM & Email Marketing More AI tools Analyzed competitors, market trends, app categories and advertising approaches.
Developed marketing strategies for iOS and Android mobile applications.
Adjusted advertising strategy based on market research, competitor analysis and
project analytics.
EDUCATION Researched app functionality across different categories, from casual apps to
utilities.
National Technical University Generated new product ideas and identified market trends for future app
Kharkiv Polytechnic Institute development.
Information Technology Created advertising hypotheses, product messages, creative concepts and
Specialist 2012 — 2015 promotional ideas.
Worked with BigSpy, AppstoreSpy, DataAI, Keywordtool, Google Trends and other
research tools.
LANGUAGES Travel Agency
2017 - 2022
Founder / Manager
English (B1-B2) Managed a team of 9 employees and trained 18+ tourism managers.
Developed marketing strategy, content plans, promotional materials and sales channels.
Analyzed competitors, customer demand and market opportunities.
CONTACT Managed CRM, reporting, email marketing and client communication.
Created sales funnels, sales scripts and customer communication scenarios.
+30 93 733 37 03 Planned marketing activities for month, quarter and year.
Worked with targeted, contextual, media, SMM and BTL advertising.
[відкрити контакти](див. вище в блоці «контактна інформація») Controlled the full customer journey from lead generation to closed deal.
Kharkiv, Ukraine Developed loyalty programs, employee motivation systems & bonus programs for clients.
Cooperated with tour operators, airlines, hotels and business partners.