Тарас

TARAS FIRCHUK
Google Ads / PPC Specialist

Ukraine | Remote
[відкрити контакти](див. вище в блоці «контактна інформація»)
Age: 22
Google Ads experience: 2025 – Present

PROFESSIONAL SUMMARY
Google Ads / PPC Specialist with 1+ year of hands-on experience managing paid
advertising campaigns for e-commerce and lead generation.

Experienced with Google Search, Performance Max, Shopping, Google Merchant
Center, product feeds, conversion tracking, GA4 and Google Tag Manager.

Strong focus on campaign optimization, budget allocation, ROAS, CPA, CPL, conversion
volume and revenue growth.

Comfortable working with campaign data to identify performance issues, test new
approaches and scale profitable campaigns.

PROFESSIONAL EXPERIENCE
Google Ads / PPC Specialist — Freelance

Remote | 2025 – Present

● Built and optimized Google Ads campaigns across Search, Performance Max and
Shopping
● Conducted keyword research, search-term analysis and negative keyword
management
● Structured campaigns and ad groups based on products, categories, brands and
business goals
● Managed budgets and Smart Bidding strategies including Maximize Conversions,
Maximize Conversion Value, tCPA and tROAS
● Managed Google Merchant Center accounts and product feeds
● Diagnosed product disapprovals and feed-related issues
● Segmented e-commerce products by category, brand, price and performance

● Monitored and analyzed ROAS, CPA, CPL, CTR, CPC, conversion rate and
revenue
● Worked with GA4 and Google Tag Manager for conversion tracking and
measurement
● Identified underperforming campaigns and implemented optimization strategies
● Tested campaign structures, targeting, bidding strategies and budget allocation
● Prepared performance reports and optimization recommendations
● Supported campaign scaling while monitoring efficiency and conversion quality

SELECTED RESULTS
E-commerce — Kitchenware

● UAH 962K+ revenue
● UAH 136K+ ad spend
● 706.91% ROAS
● 824+ attributed conversions

E-commerce — Footwear

● UAH 546K+ revenue
● UAH 60.1K+ ad spend
● 908.19% ROAS
● 346+ conversions

E-commerce — Household Products

● UAH 1.67M+ revenue
● UAH 234K+ ad spend
● ~713% ROAS
● 1,245+ conversions

Lead Generation — Real Estate

● 3,100+ clicks
● ~199 conversions
● UAH 13.8K+ ad spend
● ~UAH 69 CPA

Local Services

● 652 clicks
● 96 conversions
● €915 ad spend

● €9.53 cost per conversion

CORE SKILLS
Google Ads:
Search • Performance Max • Shopping • Display • YouTube • Smart Bidding • tCPA • tROAS

PPC:
Keyword Research • Search Terms Analysis • Negative Keywords • Campaign Structure •
Ad Copy • Audience Targeting • Budget Optimization • A/B Testing • Campaign Scaling

E-commerce:
Google Merchant Center • Product Feeds • XML Feeds • Product Segmentation • Custom
Labels • Product Groups • Feed Diagnostics

Analytics & Tracking:
GA4 • Google Tag Manager • Conversion Tracking • UTM Tracking • ROAS • CPA • CPL •
CTR • CPC • Conversion Rate

Tools:
Google Ads Editor • Google Merchant Center • GA4 • GTM • Looker Studio • Google Sheets
• Excel

INDUSTRIES
E-commerce: Kitchenware • Footwear • Cosmetics • Household Products • Home Goods

Lead Generation: Real Estate • Local Services • Service Businesses

EDUCATION
Lviv University of Trade and Economics
Computer Science
2021-2025

LANGUAGES
Ukrainian — Native
English — B2