Данило

DANYLO DIACHKOV
RETENTION / CRM / EMAIL MARKETING MANAGER

[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Bratislava, Slovakia

PROFESSIONAL SUMMARY

Retention Specialist with over 3 years of experience in the iGaming industry and retention marketing.
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Specializing in developing effective retention strategies by designing and implementing multi-channel campaigns
across email, SMS, push notifications, messengers, and by creating compelling bonus offers to boost customer
retention.
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Skilled at analyzing key performance metrics and continuously optimizing efforts to deliver strong results: open
rate, click-through rate, conversions, return rate, reactivation rate, retention rate, ROI, AOV, deposit amount/sum,
daily active users.
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Experienced in managing and coordinating teamwork.
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Committed to continuous growth in retention marketing.

PROFESSIONAL EXPERIENCE

RETENTION/CRM MANAGER AND THEN LEAD OF RETENTION​ ​ ​ ​ Sep 2025 - Present​
NDA Project

●​ Manage end-to-end retention strategy across email, SMS, push notifications, WhatsApp and Telegram
messaging.
●​ Design and execute multi-channel retention campaigns across the full player lifecycle, including
activation, retention, and reactivation.
●​ Develop and execute promotional plans.
●​ Build and manage segmentation and automated communication flows based on user activity and lifecycle
stages.
●​ Develop promotional and bonus structures, including welcome, retention, reactivation offers, in
collaboration with promo team.
●​ Conduct A/B testing and hypothesis-driven experiments to improve campaign performance and retention
KPIs.
●​ Monitor and analyze key retention and business KPIs, including retention rate, reactivation rate, deposits,
and engagement metrics.
●​ Monitor and analyze the financial impact and efficiency of bonus offers to ensure profitability and
business goals alignment.
●​ Prepare regular performance reports (daily, weekly, monthly, and ad-hoc) with insights and
recommendations for improving and enhancing performance indicators.
●​ Conduct competitive analysis to identify market trends and best practices.
●​ Collaborate cross-functionally with analytics, product, design, bonus, SMM teams to ensure effective
execution of campaigns.
●​ Manage Pre-VIP, VIP, and VIP churn segments, including segmentation criteria and personalized offer
strategies in collaboration with the VIP team.
●​ Analyze player behavior and campaign performance data to identify growth opportunities and improve
engagement strategies.
 ●​ Create and optimize email templates for performance and deliverability.
●​ Adapt retention strategies to local market conditions.
●​ Monitor and manage domain reputation to ensure optimal email deliverability and inbox placement.
●​ Train and support new team members within CRM and retention processes, including task assignment
and execution oversight.
●​ Develop and maintain internal documentation.

●​ Increased bonus activations and player reactivations by 10–25% through optimizing minimum deposit
thresholds and bonus offers.
●​ Optimized paid channel budget allocation by excluding low-value segments based on financial indicators,
improving overall cost efficiency.
●​ Increased average deposit value by 17–20% by optimizing minimum deposit thresholds and bonus offers
based on player segment activity.
●​ Increased email open rate by 10% and improved domain reputation through enhanced segmentation,
engagement-based targeting, and deliverability optimization practices.
●​ Increased click-through rate by improving email template design and delivering more relevant bonus
offers aligned with player segments.
●​ Improved return rate, reactivation rate, DC1 - DC10 progression, and retention rate by 12–20% through
data-driven segmentation (RFM), automated flows, and personalized retention campaigns across email,
SMS, push, and messengers.
●​ Increased and sustained daily active players by 15–20% through optimized campaigns, segmentation, and
engagement strategies.
●​ Increased reg-to-deposit conversion and DC1 - DC10 progression by 10–18% through traffic source and
creative-based segmentation, along with optimized bonus offers.

RETENTION/CRM MANAGER​ ​ ​ ​ June 2025 - Sep 2025​
JarvisHeart​

●​ Setting up and managing trigger campaigns, including transactional, technical, and welcome flows.

RETENTION/CRM MANAGER​ ​ ​ ​ Feb 2025 - May 2025​
NDA Project

●​ Managing retention marketing for a gambling project across email and SMS channels.
●​ Creating welcome offers, weekly, reactivation, and VIP bonuses.
●​ Conducting audience segmentation and A/B testing.
●​ Monitoring and optimizing campaign results.
●​ Collecting statistics and creating reports.

ASSISTANT TEAM LEADER AND THEN LEAD OF RETENTION Feb 2024 - Feb2025​
NDA Project

●​ Coordinating projects and managing tasks.
●​ Managing team performance by assigning tasks to individual members, overseeing work quality, and
providing guidance to correct errors and enhance productivity.
●​ Evaluating key performance metrics and conducting regular team meetings to optimize performance and
drive project success.
●​ Creating email marketing strategies, using SMS and push notifications as additional channels.
●​ Developing monthly retention plans.
●​ Monitoring and managing domain reputation to ensure optimal deliverability.
●​ Managing departmental documentation to ensure clarity and organization.

RETENTION/CRM MANAGER​ ​ ​ Feb 2023 - Feb 2024​
P4P (People4People)
 ●​ Managing email marketing for a gambling projects.
●​ Developing and implementing automated email campaigns to attract new and active audiences and
reactivate inactive customers, including one-time campaigns (broadcasts).
●​ Conducting audience segmentation to personalize communications.
●​ Implementing A/B tests to determine optimal communication and content strategies.
●​ Monitoring and optimizing results, making adjustments to achieve customer retention and return goals.
●​ Collaborating with a designer to develop visual styles for email layouts and create graphic materials.
●​ Collaborating with a developer to build and optimize email templates.
●​ Managing additional communication channels, including push notifications and SMS.
●​ Selecting and configuring bonuses to enhance user engagement and retention.
●​ Collecting statistics and creating reports.

PLATFORMS AND SERVICES:

●​ Soft2Bet, SoftSwiss, TrueLabel (iGaming platforms)
●​ Customer.io, Symplify, SendGrid, SendPulse, eSputnik, OneSignal, InTarget, SMS / Messenger service
providers, Stripo
●​ HTML editing
●​ ClickUp, Jira, Notion
●​ Power BI, Google Sheets, Microsoft Excel
●​ Meta Ads (Facebook Ads)
●​ Figma, Photoshop, After Effects
●​ Typeform, SurveyPlanet
●​ Link shortening services
●​ UTM parameter setup and tracking

EDUCATION

●​ Master of International Finance and Investments​ ​ ​ ​ 2022 - 2023​
Taras Shevchenko National University of Kyiv

●​ Bachelor of International Law​ ​ ​ ​ 2018 - 2022​
Ivan Franko National University of Lviv

LANGUAGES

●​ English: Intermediate
●​ Ukrainian, Russian: Fluently

QUALITIES

Teamwork, stress tolerance, responsibility, goal-oriented and organized, adaptability, fast learning ability, attention
to detail

HOBBIES

Continuous skill and self-development, sports, reading, and music