Serhii

EXPERIENCE

JSC VST BANK 11/2021 - 02/2026

Head of Commercial of Digital Center
Driving revenue growth, enhancing digital product offerings,
and optimizing cost efficiencies within the bank's digital
operations.

PJSC BANK CLEARING HOUSE 12/2020 - 10/2021

Head of the Project Center Digital Banking

Development of digital banking.

PJSC BANK PRIVATBANK 05/2010 - 11/2021

Head of Strategy of Retail Business

Developing and delivering strategic business objectives with
the bank’s executive team and external companies and
government on strategic initiatives.

SERHII HALENKO
PROFESSIONAL SKILLS
ABOUT ME
Strategic Leadership & Thinking
Strategic leader with over 15 years of experience
Revenue Growth Strategies
in finance, digital banking, and fintech. I specialize Strategic Partnerships & Negotiation
in revenue growth, digital transformation, and
Cost Optimization
financial operations.
Market Analysis & Monetization
Recently, I have deepened my expertise in
Adaptability and Resilience
emerging financial technologies through executive
Customer-Centric Mindset
programs at Berkeley, Stanford (Mastercard
Marketing Strategy
Program), and VISA Business School (Dubai),
Digital Product Innovation
staying at the forefront of digital finance and
Fintech & Digital Banking Expertise
innovation.
Passionate about driving impactful change, Rapid Process Improvement

fostering high-performing teams, and delivering
solutions that shape the future of banking.
EDUCATION
Currently open to impactful executive
Dnipro National University 2004 - 2009
opportunities in digital finance, fintech and
MASTER'S DEGREE, Field of study «Sociology»
banking partnerships.
Dnipro National University 2008 - 2009
Military Department (Reserve Officer Training Program)
CONTACT
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») LANGUAGE
[відкрити контакти](див. вище в блоці «контактна інформація»)
Spain English Ukraine
 KEY ACHIEVEMENTS
PrivatBank

Strategic Partnerships & Ecosystem Expansion – Strengthened collaboration with major payment
systems and market players. Developed and scaled B2B partnerships with corporate clients, creating
new revenue streams and competitive positioning.
Public Sector Engagement – Worked with regulators, government agencies, and financial institutions on
strategic initiatives that supported compliance, digital transformation, and industry-wide
improvements.
Cost and Process Optimization – Reduced marketing and operational expenses by restructuring
processes and shifting transactional flows to more efficient and cost-effective channels.
Digital Process Automation – Introduced digital signatures, biometric ID verification, and document
automation. Built and implemented remote customer data update flows through Privat24, reducing
branch load and manual operations.
Customer Lifecycle Strategy (CLM) – Enhanced onboarding, engagement, and retention by developing
a full-cycle customer value strategy focused on high-performing segments and personalized product
offers.

Bank “Clearing House”

New Digital Unit Leadership – Built a new digital banking division from the ground up. Shaped the
product vision, defined go-to-market strategy, and established a long-term growth roadmap.
Cross-Functional Team Building – Recruited and led a high-performing team across product,
engineering, UX/UI, analytics, marketing, CRM, and risk. Fostered a delivery-focused culture and agile
structure.
Product & Growth Strategy – Defined core product architecture, customer experience principles, and
partnership models to support future scalability.
Operational Infrastructure Setup – Designed and launched key operational tracks, including
compliance, risk frameworks, IT setup, and vendor integration for full readiness to market launch.

VST Bank

B2B Growth and Partner Ecosystem – Expanded the bank’s ecosystem through high-value partnerships
with strategic players. Built frameworks to integrate external services and unlock new commercial
potential.
Customer Value Strategy (CVM) – Shifted CRM focus to high-margin products. Implemented data-
driven targeting, segmentation, and lifecycle flows to maximize customer value and retention.
Efficiency and Cost Reduction – Identified and delivered cost savings across key spending areas,
including commissions, operations, and acquisition costs.
Acquisition Channel Innovation – Scaled alternative acquisition funnels by testing and deploying new
traffic sources and optimizing conversion through partner and digital channels.

Halenko Serhii