Вікторія

Viktoriia Prokopchuk Simoes
Marketing manager

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[відкрити контакти](див. вище в блоці «контактна інформація») (Portugal)

LINKEDIN PROFILE: [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY

Marketing and communications project manager with 10+ years of experience delivering complex, multi-
market marketing initiatives across telecom, retail, and technology sectors. Proven ability to lead up to 7–
8 concurrent projects, manage multi-disciplinary teams, and oversee large-scale budgets (8-figure range).

Strong track record of delivering projects on time and in full (95%+ success rate) while meeting or
exceeding KPIs. Experienced in developing end-to-end marketing strategies across B2B and B2C
environments, including international markets.

Combines strategic thinking with hands-on execution in digital marketing, brand communications, and
cross-functional team coordination.

CORE COMPETENCIES:

• End-to-end marketing project management
• Brand strategy & communications
• Multi-market campaign execution (B2B / B2C)
• Budget & stakeholder management (large-scale projects)
• Cross-functional team leadership
• Risk management & problem-solving
• Digital marketing (Meta Ads, Google Ads)
• Data-driven campaign optimisation
• AI tools for marketing workflows
• International marketing coordination

EXPERIENCE:

RigExpert (RF & communication equipment manufacturer)

Marketing Communications Manager | 11/2023 – Present | Ukraine / Global

• Developed and implemented communication strategy for global and regional markets
• Managed social media communications (Facebook, Instagram, X) and content direction
• Created visual and video marketing materials aligned with technical product positioning
• Designed and executed media campaigns supporting product visibility and brand positioning
• Coordinated collaborations with partners, bloggers, and technical communities to increase
engagement
• Supported B2B communication strategy in RF and engineering sector

Citrus.ua (Top-3 retail chain in Ukraine)

Brand Manager | 2016 – 2018

• Managed up to 8 parallel marketing projects across online and offline channels
• Responsible for 4 product categories, achieving consistent monthly sales growth (up to 5%)
• Led full-cycle development of marketing campaigns from concept to execution
• Managed a 15-person marketing and creative team (designers, copywriters, production)
 • Ensured 100% on-time launch delivery across all projects
• Strengthened brand positioning across competitive retail market

Intertelecom (CDMA Telecom Operator)

Project Manager | 2015 – 2016

• Led sales promotion campaigns and retail expansion initiatives
• Successfully opened up to 10 new retail locations
• Increased new subscriber acquisition by up to 30%
• Coordinated value-added services (VAS) marketing activities
• Managed cross-functional collaboration between sales, operations, and technical teams

Kyivstar (Leading telecom operator in Ukraine)

Marketing Project Manager | 2005 – 2009

• Developed and executed large-scale marketing campaigns for mass market and B2B segments
• Managed marketing budgets in the 8-digit range
• Coordinated multiple departments including legal, finance, technical, product, and logistics
• Delivered integrated offline marketing campaigns across national scale

EDUCATION:

National University “Kyiv-Mohyla Academy”
Bachelor of Fine Arts / Master’s Degree in Social Work (1997 – 2003)

PROFESSIONAL DEVELOPMENT:

• Fundamentals of IT Project & Team Management – Prometheus (2023)
• Google Digital Marketing Certification (2023)
• Social Media Marketing Conference (2023)
• Agency Briefing & Creative Thinking Workshops
• Innovation & Strategic Marketing Training

LANGUAGE PROFICIENCY:

• English – C1
• Portuguese – B2