Alina

A L I N A A N T O N I U K
G R O W T H & B R A N D M A R K E T I N G MAN A G E R

B2B SaaS Marketing · GTM Launches & Lead Generation · AI-Augmented Campaigns · Fintech & Digital Products · Content &
Copywriting

Toronto · Dubai · Europe | X: alina_anto | LinkedIn | Portfolio | [відкрити контакти](див. вище в блоці «контактна інформація»)

5+ years building marketing systems for B2B SaaS, fintech, and digital products - from zero-budget launches to $4M+ revenue
contribution. I design recognition loops - engagement systems that look organic but are structurally built to compound. Most
marketers think in campaigns. Game production trained me to think in retention loops, habit mechanics, and behavior design. Best
at: launching promos and new services, writing briefs for design and dev teams, and finding the brand angle that makes people care
beyond the product.

Hybrid human + AI marketer. I use AI agents to cut research, reporting, and brief generation time by 15+ hours/week - but every
number gets verified in GA and every line of copy gets rewritten by hand. Background across B2B and B2C markets: NorthAmerica,
CIS, Europe, and MENA. Built network of 2000+ partners in tech.

E X P E R I E N C E

Marketing & Brand Manager - Honeypot Finance [Berachain] 2025 Jan-Jul | Canada/US

B2B fintech SaaS - leading team of 5 + 3 contractors. Owned all marketing from brand positioning to campaign execution and landing
page production.

Built GTM from zero for 3 product launches (3 SaaS products: payments vault, token launchpad, trading platform) - owned
briefs, landing pages, and creative production end-to-end; wrote TZs for design and dev. Contributed to $4M+ in revenue across
all launches.
Repositioned brand messaging for institutional fintech users - campaign engagement up 660%, tracked in Google Analytics.
Flagship promo campaign ranked Top 3 by volume in its category. The shift: stopped talking about features, started talking about
what the product replaced.
Discovered highest-retention users came from private communities, not paid traffic - analyzed LTV data post-soft-launch,
then pivoted budget from paid acquisition to partnership diversification and creative incentive mechanics. Changed the entire
channel strategy.
Built influencer framework from scratch - went from zero creator relationships to weekly organic content across 20+ creators.
Designed a recognition loop where creators got early access + co-branding, which made participation self-reinforcing.
Closed Tier 1 partnership with Bitget (Top 5 global exchange) - co-designed incentive campaign, managed partner comms
and joint creative. This was a credibility unlock: institutional partners started inbounding after Bitget went live.

Growth & Performance Marketing Strategist - CodeCraft | InfernoLabs 2025 Oct-Nov | Dubai

B2B marketing agency - managed campaigns for 5+ clients/week across fintech, SaaS, and digital products. Built internal AI reporting
system.

Launched multichannel campaigns for 3 clients - built channel strategy, managed creative pipelines, coordinated external
agencies. One launch hit 3M+ impressions in 24 hours because we reverse-engineered the top-performing content formats in the
niche before writing a single brief.
Built AI-powered client reporting system - automated weekly stats delivery across 10+ clients by pulling from Google
Analytics, Mixpanel, and other analytics tools into a single agent workflow. Sent personalized insights + recommendations to each
client. Saved 4+ hours/week for the team.
Opened CIS market - localized campaigns, briefed regional creators, adapted messaging to local dynamics. Both expanded
active user base within 60 days of launch.
Designed gamified developer onboarding flow - structured activation mechanics with participation KPIs.
Fractional Marketing Manager - Independent Consulting 2022 - Present | Canada (global)

Clients: fractl, Timefront, Intersend + others. Fintech, AI, and digital product startups. Mostly Series A stage.

Scaled a gaming brand 0 to 100k followers + 20k active community members in 4 months - built brand identity from zero,
content system, gamified retention mechanics, and creator program from scratch. This was community-led growth before the term
was trendy: the community became the acquisition channel.
Built content-to-conversion funnels across 5 channels for a fintech payments product - improved conversion through A/B
testing on narrative timing and format. Increased user retention 3x by changing when and how we told the product story, not what
we said.
Advised AI marketing product team on feature roadmap - translated real campaign workflow gaps into product requirements.
3 features shipped based on direct input from my consulting work.
Organized private events for fintech founders, family offices, and VCs - handled logistics, curation, and on-site execution.
Why events: high-value relationships don't start in DMs. Generated 6,200+ contacts and avg 4 direct partnership introductions per
event.

Lead Social Media & Brand Manager - INVRS 2023 - 2025 | Canada

AI-powered financial education platform for Gen Z (Canada). Started as intern, promoted to lead. Owned all social channels + brand
positioning.

Grew user base from zero to 10k active users - built brand positioning around a clear problem (financial literacy gap for North
American teenagers) and ran all channels: newsletter, 2 Instagram accounts (organic + paid), LinkedIn, X. Growth accelerated in
year two after positioning clicked.
Secured institutional partnerships with Canadian banks, schools, and universities - co-developed integration pilots with
communities to test the platform in real classrooms. Partnerships became our strongest acquisition channel and credibility signal
for parents and educators.
Designed gamified community engagement for a Gen Z audience - ran inter-school contests, daily quests, and on-platform
interaction loops that drove repeat usage. Translated analyst insights into content formats that actually held attention for 15-18
year olds.
Led transition from free to subscription model - tested ad campaigns, tracked conversion data in Google Analytics and
Google Spreadsheets, refined messaging for conversion, and managed user comms through the pricing shift without killing
retention.

Business Development & Partnerships - SOLUS Group | FLS 2021 · 2024 | Canada, US, Ukraine

iGaming and fintech verticals. Attended 50+ industry conferences across Europe and MENA.

Closed advisory clients and B2B partnerships across fintech and investment verticals - built pipeline from cold outreach
through contract. Automated early-stage prospecting with AI, freeing BD time for relationship-building.
Pitched and launched internal iGaming brand expansion initiative - identified the market opportunity, built the case internally,
and executed. Proved the concept through conference presence and direct client acquisition.

Product Manager (Mentorship) - Ubisoft Canada Oct-Mar 2022

Coordinated cross-functional schedules between product, design, and leadership using dual-track agile - built RACI matrices that
reduced onboarding friction and improved workflow clarity for shipped multiplayer titles.

A I I N T E G R A T I O N

Competitor & trend intelligence: Built AI workflows to find trending posts, videos, and ad formats in my niche daily - then
adapted viral formats to client brands. Replaced 15+ hours/week of manual research with a system that surfaces what's working
right now.
Client reporting at scale: At CodeCraft, automated weekly performance reports for 10+ clients - agent pulls from Google
Analytics, Mixpanel, and CRM data, assembles personalized insights + action items. Saves 4+ hours/week and clients get better
data than before.
Creative production: Produce brand visuals, promo videos, logos, AI avatars, and ad creatives using Midjourney, Higgsfield, and
Syntx - from concept to final asset. Work samples in portfolio (some under NDA).
Campaign brief generation: Use Claude to draft influencer briefs, campaign outlines, and positioning docs - then rewrite by
hand. Cuts 4-hour briefs to 45 min while keeping the strategic thinking human.
 Prospecting & outreach: Automated early-stage BD pipeline - AI handles research and initial qualification, I handle relationship-
building. Applied across SOLUS/FLS and consulting clients.

S P E A K I N G & C O N T E N T

Invited speaker at Serious Play Conference (IRL) - presented on gamification applied to marketing systems.
Hosted weekly live show on X (2024-2025) with top founders, influencers, and community leaders - consistently invited as guest
on shows and interviews every 3-4 days to share marketing insights and strategy.
Publish weekly on X and LinkedIn covering hybrid marketing, AEO/GEO, agentic marketing, and community-led growth. Content
drives 3-7 consulting leads per week at peak engagement.

E D U C A T I O N

Bachelor of Game Production [Business Major] Sheridan College

Systems thinking, behavioral design, gamified engagement mechanics - now applied directly to campaign architecture, retention loops,
and growth systems. This isn't decoration: my entire approach to marketing comes from game design principles.

T O O L S & S K I L L S

Campaign: Multichannel strategy, GTM, promo launches, ATL/BTL, paid + organic, landing page production, affiliate,
influencer/creator programs
Performance: KPI frameworks, budget management, CPA optimization, A/B testing, funnel analytics, LTV analysis
Growth: Gamified engagement systems, community-led growth, recognition loops, retention mechanics, UGC programs
Intelligence: Competitor analysis, market research, consumer behavior, localization, trend monitoring
Tools: Google Analytics, HubSpot, Mixpanel, PostHog, Google Spreadsheets, Meta Suite, Figma, Canva, Notion, Buffer
AI: Claude, Grok, Higgsfield, custom agent workflows, AI image + video generation tools