Valeriia

(01)

Social media

SMM manager

Presented By: Valeriia Bereza
“Behind every successful brand is a story worth telling —
and SMM is the art of making people want to listen.”

I combine creative thinking with a
About me strong marketing mindset, (02)
focusing not only on how content
looks, but on why it works. I enjoy
developing ideas that are visually
engaging while serving a clear
creative purpose — building brand
and awareness, growing an audience
skills or attracting potential customers.
I work across the full social media
SMM & Digital Marketing Specialist process: from SMM and content
with experience in developing strategy to content creation,
short-form video, copywriting,
social media strategies, creating storytelling and video editing. I
content from concept to also enjoy analyzing trends,
publication, and working with both understanding audience behavior
local and international markets. and turning insights into relevant
content.
I have worked with real estate,
local businesses, and US-based My experience includes influencer
projects, combining creative marketing, audience
content with marketing strategy engagement, social media
and business goals. analytics and lead generation. I
have worked with projects where
I enjoy taking projects from the social media was not only a
communication channel, but also
initial idea and building a clear part of the customer journey and
social media direction around the business growth.
brand, its audience and
objectives. I’m always exploring new tools
and approaches, including AI
I’m proactive, curious and content tools, to research,
independent, always looking for generate ideas, create content
new creative approaches, trends and optimize my workflow while
and ways to make content more keeping the brand’s identity and
meaningful and engaging. goals at the center.

/services
Social media (03)

This is a comprehensive overview of my approach to SMM, where I combine strategic thinking, creative content
and marketing tools to build strong brands, engage audiences and achieve measurable business results.

(01) SMM Strategy & Management
— development of SMM strategies based on brand goals and target
audience;
— account positioning and communication direction;
— content planning and social media management;
— audience and competitor research; 04) Lead Generation & Marketing
— performance analysis and strategy optimization. — development of content and offers focused on attracting
potential customers;
(02) Content Creation & Short-form Video — creating simple conversion funnels through social media;
— creative concepts for Reels, TikTok and Stories; — audience warming and customer journey development;
— scripts, storytelling and engaging formats; — lead generation strategies for high-ticket and local businesses;
— development of visual content and content series; — focus on business results, not only reach and engagement.
— trend-based and brand-specific creative solutions;
— video editing and adaptation for social media. (05) Digital Tools & Analytics
— Google Ads setup from scratch;
(03) Influencer Marketing — social media analytics and performance tracking;
— research and selection of relevant influencers; — content performance analysis and optimization;
— audience and content analysis; — use of AI tools for research, ideation and content creation;
— influencer outreach and communication; — adapting strategies based on data, trends and audience
— rate negotiation and collaboration management; behavior.
— campaign coordination and creative briefs.

/Ca
Social media
(04)

/Casess
e
Smm

Strategy

Case (05)
CHALLENGE
01 / DUBAI REAL The project had no existing Instagram
ESTATE presence, so the main goal was to
build its digital presence from scratch:
launch the social media account, grow
the first audience, establish the brand
positioning, and develop a content
system that would support both brand

DUBAI
awareness and lead generation.
MY ROLE
I was responsible for the SMM direction
and the overall launch of the project
from scratch. I developed the SMM
strategy, content direction and
communication approach, prepared
the Instagram account for audience
growth, and created a lead generation
mechanism to attract potential clients.
I also created and set up Google Ads
from scratch.

Case (06)

02 / DUBAI REAL
LEAD MAGNETS

ESTATE
GOLDEN VISA CHECKLIST
A step-by-step guide explaining how
to legalize your stay in Dubai through
the Golden Visa, with practical
information and key requirements.
FROM AUDIENCE GROWTH TO LEAD The checklist was distributed through
GENERATION Telegram and offered to new followers
who interacted with specific keywords
At the first stage, the strategy was under our videos.
focused on building an audience and
developing the Instagram account DUBAI LIVING GUIDE
from scratch. The main goal was to A curated guide featuring 10 of the best
attract the first followers and build an areas and real estate projects to
active audience around Dubai real consider in Dubai, including
estate. information about upcoming
developments, project stages and key
After establishing the initial audience, reasons to consider each option.

DUBAI
we focused on turning interest in the
content into potential clients. FREE CONSULTATION
At the end of each guide, potential
For this, I developed a lead generation clients were offered a free consultation
mechanism through Instagram: and personalized property selection
potential clients were offered a free based on their individual needs.
consultation and personalized
property selection based on their
needs, particularly for those
considering relocation or investment
in Dubai.

Content → Audience Growth → Education → Lead Magnet → Telegram / DM → Free Consultation → Property Selection → Potential Buyer

DUBAI
Case (07)

03 / DUBAI REAL
ESTATE/ results WHY THIS IS ONE OF MY STRONGEST
CASES
This project is one of my strongest
SMM cases because it clearly
2,100+ demonstrates how a completely new
Instagram followers grown from 0 social media account can be turned
into a real business acquisition
2 channel.
Real estate properties sold
Starting from zero, I was able to build
$1.5M+ an audience, establish the brand’s
Total value of properties sold positioning, develop a lead generation
system and contribute to real estate
FROM SCRATCH sales with a total property value of
Instagram, Telegram, Facebook & $1.5M+.
Google Ads setup For me, this case is a strong example of
how strategic positioning, consistent
content and lead generation can turn
social media into a measurable
business tool — not just a platform for
posting content.

Case (08)

03 / DUBAI REAL
ESTATE/ visual

DUBAI

Case (09)
CHALLENGE

01/ KULT The goal was to strengthen the social media
MYASA presence of a premium steak restaurant and
create a distinctive visual identity that reflects
the atmosphere, quality and character of the
place.
The focus was on moving beyond traditional
food content and creating a premium lifestyle-
oriented presence that would make the
restaurant feel like an experience rather than
simply a place to eat.
MY ROLE

KULT
I worked on the SMM direction and creative
development, focusing on content concepts,
visual storytelling and the overall
communication style of the restaurant.
I developed creative ideas for Reels and social
media content, combining cinematic visuals,
lifestyle aesthetics and unconventional
storytelling to present the restaurant, its dishes
and its atmosphere in a more sophisticated
and memorable way.

Case (10)

KULT
PROJECT NOTE

02/ KULT I worked with KULT MYASA for approximately

MYASA / visual
two months before moving on to another
professional opportunity.
Despite the relatively short collaboration,
we developed several distinctive creative
concepts and produced visually engaging
content for the restaurant.
Among the concepts were a cinematic and
creative scene involving a burning
newspaper, and a concept where the meat
visually rotated around the girl as she was
choosing her dish. These ideas helped us
move beyond conventional restaurant
content and create a more distinctive,
premium visual style.
Unfortunately, I no longer have access to
the original project materials and files, as
the collaboration ended some time ago.
Therefore, I’m only able to showcase a
limited selection of the work I still have
available.

Case MULTI-PROJECT EXPERIENCE (11)
MY RESPONSIBILITIES
Working within a Florida-based
01/ FLORIDA SMM agency gave me the Content & Video
SMM AGENCY opportunity to work across
different industries and take on
different responsibilities
Short-form video editing, Reels,
content adaptation and creative
concepts.
depending on the project.

AGENCY
Design
Rather than managing one Social media graphics, posts,
social media account from start Stories and visual content
to finish, I worked as part of a development.
multi-project team,
contributing to specific areas of Influencer Marketing
SMM — from content creation Influencer research, audience
and video editing to design, analysis, outreach,
influencer marketing and communication and
marketing research. collaboration negotiations.
SMM & Content
Content planning, copywriting,
trend research and development
of social media ideas.
Marketing Research
Competitor and audience
research, content analysis and
identifying relevant creators and
marketing opportunities.

Case PROJECTS & INDUSTRIES (12)

02/ FLORIDA
SMM AGENCY LOCAL
BUSINESSES
& INTERNATIONAL

Content creation, design,
research and social media
LOGISTICS & TRUCKING support across different business
niches.
Social media content, creative

GENCY
development and visual
communication for a
transportation/logistics project.

TRAFFIC TICKETS / LEGAL SERVICES
Content strategy, short-form
video, influencer marketing and
educational content focused on
traffic tickets and driver-related
topics.

AGENC
Case PROJECTS & INDUSTRIES (13)

03/ FLORIDA
SMM AGENCY
LOGISTICS & TRUCKING
The main goal of the project was to attract
new clients in the trucking industry and
encourage them to try our tracking and
logistics services.
One of the key offers was a Free Trial Week,
which allowed potential clients to use our
services for their own deliveries completely
free of charge for one week. This gave them
an opportunity to experience how the
service works in real-life operations, see its
value firsthand and make an informed
decision about continuing the cooperation.
My role included developing social media
content and communication around the
offer, presenting its benefits and creating
content aimed at attracting and warming
up potential clients.

AGENC
Case PROJECTS & INDUSTRIES (14)

04/ FLORIDA
SMM AGENCY
TRAFFIC TICKETS / LEGAL SERVICES
The main goal was to increase brand awareness, reach and
lead generation among drivers who may be facing traffic
tickets and their potential consequences.
One of our main content strategies was to work with already
trending and viral videos from across the internet. We always
credited the original creators, while adding our own expert
commentary and context — explaining what happened, what
consequences the driver could face and how situations like
these could potentially be handled with the help of our legal
services.
We also created educational and informative content around
traffic tickets, driving records, insurance consequences and
drivers’ rights. This allowed us to turn entertaining and highly
shareable content into an opportunity to educate the
audience and introduce them to the brand’s services.

AGENC
Case PROJECTS & INDUSTRIES (15)

05/ FLORIDA
SMM AGENCY

INFLUENCER MARKETING
To expand our reach and attract a more relevant
audience, we also worked with automotive and
driving-related influencers.
We researched creators whose audiences were
closely connected to cars, driving and the
automotive lifestyle, negotiated collaborations
and used their platforms to bring new potential
clients to the brand’s social media.

Viral Content → Reach → Education → Brand Awareness → Social Media → Leads

*PS (16)

MORE THAN JUST
CONTENT
I’m naturally curious, proactive, and quickly get excited Presented By: Valeriia Bereza
about new projects. I enjoy diving into new industries,
noticing details, finding unconventional solutions, and Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
constantly trying something new. I don’t like creating Telegram: valeriia_cruises
content just for the sake of content — I’m interested in
understanding why a brand needs it, what it should
make the audience feel, and how it can help the
business.

WHAT I BRING
Creative thinking
Strategic mindset
Visual storytelling
Marketing perspective LET’S CREATE SOMETHING MEANINGFUL.
Adaptability & initiative