Єгор

EGOR MITEV
Product Marketing Manager

telegram: @egorslovo | [відкрити контакти](див. вище в блоці «контактна інформація») | Krakow

ABOUT ME
Product Growth & Marketing with 2+ years in iGaming across LatAm, EU and Asia. Designed ambassador-led acquisition funnels
(+4,500 new players, Mexico), multi-market retention campaigns (12,000+ players across Venezuela & Chile), localized GTM with in-
broadcast promo (+80% revenue in 6 weeks, Philippines), and a product-to-social-to-offline funnel that drove +20% user base growth
in a new regulated market

EXPERIENCE
PRODUCT MARKETING MANAGER AT NDA IGAMING (TOP 3 LATAM BRAND) June 2024 - Now
Product Funnel — 4,500 new players, +15% revenue — ambassador-led social acquisition funnel feeding into a product streak
system (daily tasks → collectibles → live grand prize) in Mexico.
New Year campaign — ~5,000 / ~7,500 players engaged, est. +12–15% retention uplift post-event — initiated and managed a
turnover-based casino tournament with live leaderboard, capped by a 100-guest offline finale with product + physical prizes
across 2 markets Venezuela / Chile.
Barcelona — entered a heavily regulated new market with near-zero brand presence. Ran a product campaign that converted
existing user base into owned social channels → activated that social audience into a 3-day offline event. PR coverage of the
event drove ~10M media reach → +20% user base growth in the following month.
Sports Bars (3 markets) +3 600 new players over 6 months via offline-to-online acquisition — managed fan activation across
sports bars in Chile, Venezuela, and Guatemala, partnering with official football fan clubs as a structured new acquisition channel
(~50 new players/week/1 market).
GTM — New Market Entry (Philippines): +75% bets, +50% new players, +80% revenue in 1.5 months — localized GTM strategy: 2
basketball-league sponsorships, best-in-geo offers, in-broadcast promo (~150K viewers/match), and offline PR.
World Cup 2026 (in progress) Daily-quest engagement loop with product prizes, freebets, and ticket-based super-prize mechanic
— built to capture World Cup demand peak.
Fantasy League (in progress) Flagship retention feature: fantasy + tournaments with in-game prizes, targeting 15% adoption in
first 90 days, scoped to scale across leagues worldwide.

PROMO&SMM MANAGER AT NDA IGAMING (TOP 5 UA BRAND) November 2023 - May 2024
Conceived offer mechanics, led creative concept and production, and managed full-funnel activation across CRM and owned social
media (30K+ player base). Mechanics later scaled to Betting and Cybersport with my involvement. $65K+ revenue in 6 months.
$15K revenue — promo-code mechanic; identified high-intent cohort via CRM segmentation and site banner activation.
$17.4K revenue — giveaway mechanic; discovered price-sensitive segment through social media — distinct from cohort 1.
$33K revenue — hybrid mechanic merging both cohorts.
Designed A/B tests on bonus types, deposit thresholds, and messaging — identified winning combinations per segment.

EDUCATION
mini MBA in Marketing: Mark Ritson's Mini MBA — 2024 Product Manager: Go Practise Simulator

AI for Product Creation: Projector Institute — 2026 Brand & Digital Strategy: SKVOT Full Courses

SKILLS
Player segmentation & CRM mechanics AI-assisted market & competitor analysis
A/B testing & offer design Data-driven decision making
GTM strategy Cross-market execution (LatAm, EU, Asia)

Ukrainian — native | English — B2 | Polish — B1