Максим

MAKSYM KOVALENKO
Digital Marketing Specialist

Contacts Summary
[відкрити контакти](див. вище в блоці «контактна інформація») Digital Marketing Specialist with practical training in Google Ads, Meta Ads, GA4,
Telegram and Looker Studio. Experienced in educational marketing projects, including
[відкрити контакти](див. вище в блоці «контактна інформація») campaign planning, audience research, competitor analysis, ad creation, and
LinkedIn performance analysis. Skilled in digital advertising, marketing analytics, and
campaign optimization, with a strong interest in performance marketing and user
Kyiv, Ukraine acquisition. My background in sales and customer communication helps me better
Ready to work remotely understand customer needs and business goals. Passionate about data-driven
marketing and continuously expanding my skills in Google Ads, Meta Ads, GA4,
and marketing analytics to grow as a digital marketing specialist.

Education Work Experience

National Transport University Digital Marketing Specialist, Self-Employed
Master’s Degree in Tourism March 2026 - present
2013 - 2019 Created campaign structures, audience targeting, and ad copy for Google Ads
Mate Academy & Meta Ads
Digital Marketing Course Conducted audience research, competitor analysis, and SWOT analysis
Analyzed performance using CTR, CPC, CPA, CR, and ROAS metrics
2026
Built dashboards and reports in GA4, Looker Studio, and Google Sheets
Developed ad creatives and hypotheses based on customer pain points
Skills
Operations & Customer Relations Specialist, ТОВ ІТАЛМОТОРС УКРАЇНА
Google Ads & Meta Ads June 2024 - March 2026
Google Analytics 4 (GA4) Coordinated vehicle logistics and rental operations, ensuring smooth workflow
and high service quality
Looker Studio
Managed customer communication and supported clients throughout the
Google Keyword Planner service process
A/B Testing Coordinated communication between clients, partners, and internal teams to
ensure smooth operational execution
Campaign Optimization
Real Estate Consultant, The Capital
Audience Targeting
May 2023 - May 2024
Copywriting
Managed the full rental cycle, including lead communication, property
Market Research presentations, negotiations, and deal support
Competitor Analysis Consulted clients on premium residential properties based on lifestyle
preferences, expectations, and budget
Data Reporting
Built and maintained relationships with property owners and clients to ensure
KPI Tracking (CTR, CPA, ROAS) successful rental agreements

Certification Language References

Ukrainian - Native Artem Katerynchuk
Digital Marketing
ТОВ ІТАЛМОТОРС Україна / CEO
Mate academy
Certificate English - Intermediate+ Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email : [відкрити контакти](див. вище в блоці «контактна інформація»)