Mirabelle

MIRABELLE IHEWUNWA
Lagos, Nigeria | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY

Results-driven Sales & Business Development Professional with 4+ years of experience in revenue growth,
customer acquisition, territory management, new market penetration, and B2B/B2C sales. Proven track record
of driving sales performance through strategic prospecting, pipeline management, account development,
consultative selling, and market expansion. Strong sales acumen with expertise in CRM management, sales
forecasting, negotiation, customer retention, and team leadership.

CORE COMPETENCIES
● Lead Qualification & Needs Analysis
● Business Development & Revenue Growth ● Territory Mapping & Territory Management
● B2B & B2C Sales ● Cold Calling & Telemarketing
● Lead Generation & Prospecting ● Sales Negotiation & Deal Closure
● Sales Pipeline Management ● Objection Handling & Persuasion
● Customer Acquisition & Retention ● Market Opportunity Identification
● Market Research & Market Penetration

SOFT AND TECHNICAL SKILLS

● Microsoft Excel | Microsoft Word | Microsoft PowerPoint | Microsoft Outlook
● Google Workspace | Microsoft Teams | Cloud-Based Collaboration Tools
● Segmentation & Competitive Analysis | Sales Performance Tracking, Reporting & Data Analysis
● Strategic Problem-Solving & Critical Thinking | Communication, Stakeholder Management

WORK EXPERIENCE

SALES MANAGER - BrightWave Distribution April, 2025 -May, 2026

● Managed a high-volume B2B sales pipeline and strategic client portfolio, driving prospect
conversion, account development, revenue generation, and sustained customer engagement across
assigned territories.
● Expanded the distributor network by 20% across strategic markets through territory mapping, market
opportunity identification, distributor prospecting, relationship development, and targeted market
penetration initiatives.
● Maintained a 94% client retention rate through proactive account management, customer relationship
management, structured follow-ups, service recovery, and identification of additional customer needs.
● Conducted market research, territory analysis, and competitor intelligence to identify underserved
markets, emerging customer segments, competitive gaps, and new business development
opportunities.
● Prepared and analysed sales forecasts, pipeline reports, territory performance reports, and sales
dashboards to monitor conversion rates, revenue performance, pipeline health, sales velocity, and
achievement against commercial targets.

SALES MANAGER - WikiFx January, 2024 - March, 2025

● Managed inbound sales operations, qualifying approximately 80–120 leads daily based on customer
needs, buying intent, financial capacity, product fit, and conversion potential.
● Improved lead-to-client conversion rates by over 20% through structured lead nurturing, follow-up
cadence, needs analysis, objection handling, and targeted conversion strategies.
● Managed CRM pipelines containing 1,000+ active prospects monthly, maintaining accurate pipeline
stages, prospect information, follow-up activities, conversion status, and opportunity progression.
● Managed customers through the complete customer acquisition and activation journey, including
onboarding, KYC verification, account activation, funding, engagement, and post-acquisition support.
● Collaborated with Marketing and Customer Success teams to improve customer acquisition,
onboarding conversion, activation, retention, and overall customer lifetime value.

ACCOUNT EXECUTIVE - Mgver January, 2023 - December, 2023

● Managed the end-to-end B2B sales cycle, covering territory and account prospecting, lead generation,
qualification, discovery, solution presentation, negotiation, objection handling, closing, and post-sale
relationship management.
● Generated and managed 100+ qualified leads monthly through strategic prospecting, direct outreach,
referrals, market research, account mapping, and targeted business development activities.
● Exceeded monthly sales targets by up to 120% through effective pipeline management, opportunity
prioritisation, consultative selling, commercial negotiation, and disciplined follow-up.
● Developed and maintained relationships with executives, founders, business owners, and key
decision-makers across multiple industries, supporting account acquisition and business expansion.
● Delivered tailored consulting and solution-based sales propositions aligned with client business
needs, operational challenges, growth objectives, and commercial opportunities.

SALES MANAGER & CUSTOMER SERVICE - Novacare Retail Group Dec. 2021 - Dec. 2022

● Led and supervised a team of 10 Sales Representatives, managing territory execution, sales activity,
target achievement, customer acquisition, performance tracking, and team productivity.
● Implemented sales KPI tracking and performance management systems that increased team
productivity by 25%, improving visibility into individual performance, sales activity, conversion, and
target attainment.
● Developed and executed sales penetration and market expansion strategies to increase product
visibility, customer reach, territory coverage, and revenue opportunities.
● Conducted structured sales training focused on prospecting, customer acquisition, objection handling,
consultative selling, negotiation, closing techniques, and account development.
● Managed key customer accounts and escalated service issues, applying customer retention,
relationship management, service recovery, and customer experience strategies to protect revenue and
strengthen long-term client relationships.

KEY ACHIEVEMENTS

● Increased customer acquisition by over 25% through strategic prospecting, relationship management,
lead conversion, and targeted customer acquisition initiatives.
● Consistently achieved significant increase in sales targets across multiple sales roles through
disciplined pipeline management, opportunity conversion, and commercial selling.
● Expanded distributor networks by a notable percentage across key markets through territory mapping,
market development, distributor acquisition, and strategic market penetration.
● Increased sales team productivity by 25% through KPI implementation, sales performance tracking,
coaching, and structured performance management.
● Maintained customer retention rates, including client retention, through proactive account
management and customer relationship strategies.

EDUCATION
● B.Ed Guidance & Counselling UNIVERSITY OF NIGERIA
2024

LEADERSHIP AND SOCIAL IMPACT EXPERIENCE

Member - IFeed Charity Network, Nigeria April 2024 - Present

● Coordinated meal distribution initiatives supporting underserved communities.
● Assisted with the planning and execution of fundraising campaigns and community engagement
activities.
● Supported stakeholder coordination and volunteer activities to improve programme execution and
community reach.