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ZLATA PROKOFIIEVA
DIGITAL MARKETING SPECIALIST

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SUMMARY
I am a digital marketing specialist who combines a background in mathematics with a passion for achieving
outstanding results. I have experience implementing advertising strategies in Google Ads and Meta Ads, where I
professionally analyze metrics (ROAS, ROI, CPA, etc.), turning them into actionable business insights. I’m driven by
the technological side of marketing: I enjoy working with algorithms and automation, so I focus on leveraging this
technical potential to achieve consistent results in campaigns.
In addition to my analytical background, my experience in education has helped me master the art of effective
communication. I can explain complex technical processes in simple terms, which helps build trusting
relationships with clients and successfully resolve conflicts. I’m looking for a team where I can realize my potential
as an analyst and communicator to help your projects succeed!

EDUCATION
2019 - 2025 Master’s Degree in Applied Physics and Nanomaterials
Taras Shevchenko
National University of
Kyiv

EXPERIENCE
Sep 2021 — Dec 2025 Mathematics Teacher at School Generation 22
School Generation 22
Data-driven approach to teaching: Implemented a system for systematically
monitoring academic performance, which made it possible to track each
student’s progress and adapt lesson plans to improve performance by 15–20%.
Exam preparation: Developed personalized preparation strategies, thanks to
which 90% of students successfully passed their exams at a level exceeding their
initial scores.
Process Management and Planning: Developed and implemented calendar-
based and thematic plans, optimizing instructional time, which allowed for 100%
coverage of the curriculum well in advance of exams.
Communication and Customer Success: Established an effective feedback system
with students and their parents, which helped minimize conflicts and increase
satisfaction with the learning process.

SKILLS

Digital Advertising: Google Ads, Meta Ads, campaign creation, keyword research, audience targeting,
campaign optimization
SEO: On-page optimization, keyword research, competitor analysis, basic link-building strategies

Analytics: Google Analytics, Meta Business Suite, performance tracking, campaign performance analysis

Email Marketing: Campaign creation, A/B testing, email optimization, customer outreach

Market Research & Strategy: Research tools, trend analysis, audience segmentation

English: Intermediate (B1)

TOOLS

Google Ads, Google Ads Library
Google Keyword Planner
Google Analytics 4

Meta Business Manager
Meta Ads, Meta Ads Library

Microsoft Excel / Google Sheets
Email Marketing Tools (SendPulse, Mailchimp)
SEO Tools (SEMrush)

PROJECTS

Responsibilities:

Conducted a comprehensive business analysis, including SWOT analysis, budget assessment,
market research, and competitor analysis.
Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO
optimization, creating targeted ad campaigns and keyword research.
Designed a retention strategy utilizing email marketing and remarketing to enhance customer
loyalty and increase conversions.
Defined key performance indicators (KPIs) and set short-term business goals to track and
optimize marketing efforts.

ADDITIONAL EDUCATION

Digital Marketing Basics course at Mate academy

Completed an intensive, practice-driven program covering Google
Ads, Meta Ads, SEO, Web Analytics, and Strategy.
Successfully executed full-cycle multi-channel marketing campaigns
(including Performance Max and Demand Gen) for various brands as
part of practical training.