Олена

OLENA PRONENKO
Digital Marketer

ABOUT ME
Digital Marketer with experience in creating and optimizing multi-
channel campaigns across email, paid media, and social platforms,
reaching parents in Singapore and driving user acquisition,
CONTACTS engagement, and retention.

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
EXPERIENCE

Zhovty Vody City, Ukraine Digital Marketer 2023 – present
BusyKidd Singapore
EDUCATION
Plan and execute multi-channel lifecycle campaigns across email, social media,
Certifications and paid channels to drive user acquisition, engagement, and retention.
For Managers (Management & Build and manage email marketing campaigns and automated newsletters
Leadership Course) (30K+ subscribers), improving open rates, click rates.
Design and optimize customer journeys from acquisition to conversion.
Artem Borodatiuk | In Progress,
Manage and optimize paid acquisition campaigns (Google Ads & social) with a
Expected Completion: July 2026
focus on conversion growth and cost efficiency (CPA, ROAS).
Run continuous A/B testing across email campaigns, ad creatives, and landing
PPC Specialist Course (Google Ads,
pages to improve performance.
Meta Ads) - WebPromo Experts
Monitor campaign performance and translate data into actionable insights to
Completed: May 2026
enhance engagement and conversion rates.
Develop and execute content strategy, including SEO-driven evergreen
East European University of
content to increase organic traffic and long-term growth.
Economics and Management
Manage social media and content distribution, driving consistent audience
Master of Phylology
engagement.
2006 - 2007

East European University of Partner and Advertising Manager 2017 - 2023
Economics and Management TickiKids Singapore
Bachelor of Phylology Developed advertising strategy for TickiKids Singapore and its 2
2002 - 2006 branches - TickiKids Hong Kong and TickiKids Dubai.
Completed list of services and developed tools to support selling
SKILLS process.
Drove marketing initiatives to build brand awareness and increase
Digital Marketing
market performance.
Management Skills Initiated new services development to increase sales.
Examined and implemented tools for advertising, such as Google
Product Promotion Ads.

Sales Social Media Manager 2016- 2017

Google Ads TickiKids Singapore

Created social media calendar, social media reports per
Google Analytics
month/week.

LANGUAGE Created written and visual content to reach target audience.
Monitored the effectiveness of campaigns, managed relevant
Ukrainian (native) social media accounts and the target audience.
Drove advertising campaigns to attract new followers for social
English
media.
Managed social media campaigns for clients.