Олена

OLENA PRONENKO
Digital Marketer

ABOUT ME
Digital Marketer with experience in creating and optimizing multi-
channel campaigns across email, paid media, and social platforms,
reaching parents in Singapore and driving user acquisition,
CONTACTS engagement, and retention.

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
EXPERIENCE

Ukraine Digital Marketer 2023 – present
BusyKidd Singapore
EDUCATION Plan and execute multi-channel lifecycle campaigns across email, social media,
and paid channels to drive user acquisition, engagement, and retention.
Certifications
Build and manage email marketing campaigns and automated newsletters
Digital Marketing Course - Choice
(30K+ subscribers), improving open rates, click rates.
31 x IMPM (Content Marketing,
Design and optimize customer journeys from acquisition to conversion.
Retention Marketing, Affiliate
Manage and optimize paid acquisition campaigns (Google Ads & social) with a
Marketing, SEO, ASO)
focus on conversion growth and cost efficiency (CPA, ROAS).
In Progress, Run continuous A/B testing across email campaigns, ad creatives, and landing
Expected Completion: Oct 2026 pages to improve performance.
For Managers (Management & Monitor campaign performance and translate data into actionable insights to
Leadership Course) enhance engagement and conversion rates.
Artem Borodatiuk | In Progress, Develop and execute content strategy, including SEO-driven evergreen
Expected Completion: Sep 2026 content to increase organic traffic and long-term growth.
Manage social media and content distribution, driving consistent audience
PPC Specialist Course (Google Ads,
engagement.
Meta Ads) - WebPromo Experts
Coordinate media partnerships and content promotions with parenting
Completed: May 2026
influencers and family content creators (Singapore and Malaysia).
East European University of Partner and Advertising Manager 2017 - 2023
Economics and Management TickiKids Singapore
Master of Philology - English and
Developed advertising strategy for TickiKids Singapore and its 2
Ukrainian
2006 - 2007 branches - TickiKids Hong Kong and TickiKids Dubai.
Completed list of services and developed tools to support selling
SKILLS process.
Drove marketing initiatives to build brand awareness and increase
Digital Marketing
market performance.
Management Skills Initiated new services development to increase sales.
Examined and implemented tools for advertising, such as Google
Product Promotion Ads.

Sales Social Media Manager 2016- 2017

Google Ads TickiKids Singapore

Created social media calendar, social media reports per
Google Analytics
month/week.

LANGUAGE Created written and visual content to reach target audience.
Monitored the effectiveness of campaigns, managed relevant
Ukrainian (native) social media accounts and the target audience.
Drove advertising campaigns to attract new followers for social
English
media.
Managed social media campaigns for clients.