Сергій

Serhii Dmytrenko
Junior Affiliate Manager / Partnerships & Business
Development

Partner Relations • Sales • Account Management •
Business Development • Affiliate Marketing

📧 [відкрити контакти](див. вище в блоці «контактна інформація»)
💬 Telegram: @dmytrenkos

Professional Summary
Business Development, Sales and Account Management specialist with 9+ years of
experience in international B2B environments across UK, EU and US markets.

Experienced in partner acquisition, client relationship management, commercial
negotiations, project coordination and long-term account development.

Currently transitioning into Affiliate Marketing with strong theoretical preparation and
practical industry immersion. Familiar with affiliate business models (CPA, RevShare,
Hybrid), traffic acquisition concepts, key affiliate performance metrics, partner lifecycle
management and iGaming industry fundamentals.

Seeking a Junior Affiliate Manager position where I can leverage my commercial and
partnership experience while developing hands-on expertise in affiliate operations and
performance marketing.

Core Competencies
Partnership & Business Development

● Partner Acquisition
● Account Management
● Client Retention

● Commercial Negotiations
● Relationship Building
● Business Correspondence

Affiliate Marketing Knowledge

● CPA / RevShare / Hybrid Models
● FTD / NGR / CR / EPC Fundamentals
● Traffic Source Evaluation
● SEO Traffic Fundamentals
● PPC Traffic Fundamentals
● Affiliate Lifecycle Management
● Traffic Quality Assessment
● Basic Antifraud Awareness

Operations & Analytics

● Reporting & Documentation
● KPI Monitoring
● CRM Management
● Data Analysis
● Process Optimization
● Stakeholder Communication

Affiliate Marketing Preparation
Independent Affiliate Marketing Training & Industry Research

2025 – Present

Focused self-education and practical immersion in Affiliate Marketing and iGaming
ecosystem.

Studied:

● Affiliate business models (CPA, RevShare, Hybrid, Fixed Fee)
● Affiliate partner lifecycle
● Traffic acquisition channels
● Traffic quality indicators
● FTD, NGR, CR, EPC and ROI metrics
● Affiliate program structures
● iGaming market fundamentals
● Fraud risks and traffic validation principles
● GEO-specific affiliate strategies

Additionally completed practical mentoring sessions and professional onboarding into
affiliate processes with guidance from an experienced industry specialist.

Professional Experience
Perspective Design Agency
Founder | Head of Sales & Partnerships | Art Director

2019 – 2025

Founded and developed an international digital agency serving clients from UK, US and EU
markets.

Responsibilities:

● Built and managed partner relationships
● Conducted business negotiations and deal closing
● Managed full sales cycle from prospecting to retention
● Coordinated project delivery and stakeholder communication
● Managed internal team operations
● Developed sales processes and client onboarding systems

Achievements:

● Delivered 100+ international projects
● Built long-term partnerships with international companies
● Managed a team of 7 specialists
● Conducted 200+ sales meetings and consultations
● Supported SaaS, eCommerce and technology businesses

Nextpage (Obriy Design)
Sales Manager

2017 – 2019

Responsibilities:

● Lead generation and qualification
● Client presentations and negotiations
● Commercial proposal preparation

● Customer relationship management
● Sales process optimization

Achievements:

● Acquired 100+ clients
● Increased average deal value by 500%
● Increased monthly sales volume by 3×

Tools
CRM & Operations

● amoCRM
● Custom CRM Systems
● Notion
● Trello
● Jira
● Slack

Analytics & Research

● Google Sheets
● Ahrefs
● Google Workspace

AI & Productivity

● ChatGPT
● AI-assisted workflow tools

Languages
● English — B1 (Intermediate)
● Ukrainian — Native
● Russian — Native