Андрій

Andrii Lavskyi
Product Owner — Marketplace & Growth | E-commerce · Gaming / iGaming
Kyiv, Ukraine (open to remote) · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY
Product Owner with five years of owning marketplace products and a decade in marketing and
media buying across E-commerce, digital goods, gaming, and iGaming. At Proxima, I ran four
marketplace projects from launch through scaling — one of them grew into a top-2 player in its
niche by turnover. Strong in conversion rate optimization, SEO-driven growth, CRM and lifecycle
automation, and data-driven decision-making with GA4 and product analytics. I work best when
product decisions are tied to the numbers that matter — conversion, retention, and revenue —
and grounded in how users actually behave.

CORE SKILLS
Product Management: Product roadmap · Backlog prioritization · Product discovery · User
stories & acceptance criteria · Go-to-market · A/B testing · Conversion rate optimization (CRO) ·
Funnel & retention optimization
Marketplace & Commercial: Two-sided marketplaces · Supply-side growth · Pricing &
promotions · Assortment & merchandising · Margin / unit economics · Monetization
Growth & Marketing: Performance marketing · Media buying · User acquisition · SEO ·
Influencer & affiliate marketing · CRM & lifecycle (email / SMS / push) · Community building
Analytics & Data: Product analytics · GA4 · Funnel & conversion analysis · Cohort & retention
metrics · Competitor & market analysis · KPI definition
Tools: Jira · Trello · Figma · GA4 · Ahrefs · SimilarWeb · Screaming Frog · Moz · Google
Keyword Planner · Volume · CAKE · Custom CRM / email / push tooling
Ways of Working: Agile / Kanban · Cross-functional leadership · Stakeholder management ·
Vendor & partner management
Domains: Marketplaces · Gaming · iGaming · E-commerce · Digital products
Languages: Ukrainian (native) · English (B2)

EXPERIENCE

Proxima Systems — Product Owner 2020 – 2025 · Remote
Product company building niche marketplaces and SMM-process automation tools.
•​ Grew a B2C marketplace into a top-2 player in its niche by turnover, owning it end to end —
from roadmap to monetization
•​ Ran 5 projects at different stages, from launch to scaling, owning the roadmap and turning
priorities into clear, ready-to-build work for the dev team.
•​ Reworked the user flow and main product and category pages, lifting checkout starts from
1% to ~10% and purchase conversion to ~3% across most channels.
•​ Owned the commercial side — pricing, promotions, assortment, and margins — and let user
behavior, support tickets, and search demand drive what we built next.
•​ Launched and scaled the core of the marketplaces — user and supplier accounts, loyalty and
referral programs, and a reseller API.
•​ Built out CRM and automation — personalized email flows, product recommendations, an
FAQ bot, and a semi-automated support system, which helped improve retention, reduce the
number of tickets, and decrease customer response time.
•​ Grew the supply side by bringing on high-potential suppliers and renegotiating terms,
improving both assortment quality and margins.
•​ Ran SEO as a growth channel — got one site into Google’s top 10 for most of its target
keywords and two others onto page 1–2, briefing copywriters and link builders.
•​ Built retention channels from scratch: a Telegram community of 3.6K and an email base of
3,000 repeat buyers.
 •​ Worked day to day across developers, designers, copywriters, support, and external
partners, and ran the support team — feeding what customers told us back into the roadmap.
Gamingtec — Senior Media Buyer Apr 2019 – Sep 2019
•​ Bought mobile and web traffic for an internal iGaming product, managing CPM and CPA ad
networks and affiliate partnerships.
•​ Negotiated with affiliate partners and brought them into the partner program and prepared
technical briefs for banners, landing pages, and video creatives.
•​ Planned, launched, and optimized campaigns and handled email/SMS marketing and
competitor analysis.
The Coingaming Group — Media Buyer Dec 2018 – Mar 2019
Drakemall project.
•​ Bought mobile and web traffic for an iGaming product, mainly via YouTube and Twitch in
Tier-1 and Tier-2 markets.
•​ Created banners, pre-rolls, and ad creatives built to drive ROI, using Google Analytics,
Volume, and CAKE to guide decisions.
•​ Negotiated with publishers to cut advertising costs and lift conversion rates.
SunTechSoft (DMarket) — Team Lead, Digital Marketing Oct 2016 – Dec 2018
Skins.Cash — launched for the international gaming market.
•​ Managed a media buying team and set the marketing strategy for the DMarket ICO and the
platform launch.
•​ Worked directly and through agencies with YouTube and Twitch creators, managed ad
networks (ExoClick, PropellerAds, PopAds), and forecast channel payback.
•​ Contributed game ideas, mechanics design, and testing for DHeroes, and negotiated and
signed world-famous bloggers as in-game playable characters.
•​ Launched 2,000+ influencer campaigns with YouTube creators, growing traffic volume by
800% within 12 months.
•​ Increased the turnover of in-game items on the platform.
•​ Led digital marketing end to end for an international gaming product, coordinating creative,
channels, and reporting.
Two House — Marketing Specialist May 2016 – Sep 2016
•​ Ran marketing for three businesses (foreign real-estate sales and rental, a pawnshop, and
an online jewelry store): website content, SMM, banners and landing pages, email marketing,
exhibitions, loyalty programs, and print layouts.
IT Artel — Marketing Specialist Nov 2015 – May 2016
•​ Handled business marketing: website content, SMM, exhibitions and promotional materials,
banners and landing pages, email marketing, and loyalty programs.
Kristar Group — Brand Manager Nov 2014 – Oct 2015
•​ Managed several projects and brand promotions across client segments — website content,
promotional materials, exhibitions, master classes, and direct sales — backed by competitor
analysis.
OBOLON CJSC — Junior Brand Manager Apr 2014 – Sep 2014
•​ Supported project management, competitor analysis, tenders, and promotional campaigns,
and built the 2015 brand plan.

EDUCATION
•​ National Technical University of Ukraine “Kyiv Polytechnic Institute” — Management &
Marketing | Sep 2009 – Jun 2014
•​ WebPromoExperts — Contextual Advertising course | 2015