Дар'я

DARIA MELNYK
Direct & Community Manager

Marketing graduate with hands-on experience managing Instagram
accounts — supporting a friend's commercial account, focusing on
reach and engagement. I write clearly and adapt my style to different
formats and audiences with ease. I learn fast, dive into work, and enjoy
CONTACTS building warm, authentic communication between a brand and its
community. Looking for a role where I can grow as a Direct Manager and
[відкрити контакти](див. вище в блоці «контактна інформація») make a real impact.

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Daria Melnyk
Experience
Kyiv, Ukraine
Monobank internship | 2025

LANGUAGES I gained experience working with customer communication scripts during my
internship at Monobank. I understand the principles of script development:
dialogue structure, identifying customer needs, addressing objections, and
English Intermediate
adapting communication to the situation.

Ukrainian Native
Content Research & Structuring

TOOLS & SKILLS Used AI tools (ChatGPT) to research topics and produce structured content
briefs for marketing materials. Prepared article outlines, summaries, and social
media drafts. Practiced writing clear, concise B2B-style texts in English for
Google Ads GA4 Google Sheets Canva Figma
various formats.

ChatGPT / AI tools Excel Creative Optimization
Social media content management
Analytics Instagram
Managing Telegram and Instagram pages.
Experience in developing a film-themed page: content creation, posting
content, and organic promotion of the page, as well as video editing and the
COURSES production of short video clips.

Google Ads Search Certification Marketing Intern · PUMA | 2024
by Google
Contributed creative concepts for in-store window displays and photo shoot
Digital Marketing
styling within PUMA's brand guidelines. Gained hands-on experience with how
by Diia.Education
campaigns move from brief to execution within an established brand process.

EDUCATION

State University of Trade and Economics
2023 - 2024

Master · Marketing Management

State University of Trade and Economics

2019 - 2023

Bachelor · Marketing