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Contact
Valeriia Shcherbakova
Lviv, Ukraine (Remote)
[відкрити контакти](див. вище в блоці «контактна інформація») Senior SMM Specialist / Performance Marketer
[відкрити контакти](див. вище в блоці «контактна інформація»)

Summary
Skills
Performance-driven marketing specialist with 4+ years of hands-on
experience scaling brands and running high-ROI ad campaigns. I focus
• Paid Acquisition: Facebook/
Meta Ads Manager, TikTok on full-funnel optimization, turning raw traffic into retained users.
Ads, Google Ads. Proficient in managing significant ad budgets across Meta and TikTok,
• SMM Strategy: Brand testing creative hypotheses, and battling ad fatigue. I don't just post
positioning, competitor content; I build predictable lead generation machines and community-
analysis, funnel building. driven brand profiles.
• Content Creation:
Scriptwriting for Reels/
TikToks, hook optimization, Education Courses
CapCut.
NUBiP of Ukraine Onpage.School — Advanced
• Analytics & Tracking:
Bachelor of Applied Ecology Performance Marketing (3 months)
Google Analytics, Pixel
setup, UTM tracking, ROI & Prometheus — Digital Marketing
2017 – 2021
ROAS reporting. (Certified)
• Tools & Tech: Indigo (anti- Ministry of Digital Transformation
detect), Figma, Canva, — SMM & Target (Certified)
Numbers, Excel, Notion.
• Soft Skills: High stress-
resistance, strong
negotiation abilities, quick Work Experience
adaptability to algorithm
changes. Senior SMM Manager & Performance Marketer
NTA Evolution (IT / Tech)

Jun 2024 – Jun 2026 (2 years)
Languages
• Took ownership of the brand's social presence and paid acquisition
English — Intermediate (B1) channels, scaling monthly ad spend efficiently while maintaining strict
Ukrainian — Native CPA targets.
• Designed and executed cross-platform campaigns on Instagram,
LinkedIn, and TikTok, bridging the gap between brand awareness and
direct response.
• A/B tested hundreds of creatives and ad copy variations, pushing
hook rates up and preventing creative burnout.
• Optimized funnel conversion rates by collaborating closely with the
web dev and sales teams, fixing drop-off points in user journeys.
• Mentored junior content creators, ensuring tone-of-voice consistency
and high production quality for short-form video content.

SMM Manager
Marnavi.studio (Marketing Agency)
Jan 2023 – May 2024 (1 year 5 months)

• Built and executed comprehensive SMM strategies from scratch for
diverse B2B and B2C clients, focusing on audience retention and
engagement.
• Analyzed partnership and influencer marketing efficiency, negotiating
placements that yielded a positive ROI.
• Set up rigorous content approval workflows to eliminate errors and
align output with client KPIs.
• Conducted deep brand audits and competitor teardowns to identify
market gaps and reposition client messaging.

Targetologist / Media Buyer
Trafik (Marketing Agency)

Aug 2021 – Dec 2022 (1 year 5 months)

• Launched, scaled, and optimized targeted advertising campaigns in
Facebook Ads Manager for e-commerce and local businesses.
• Utilized Indigo anti-detect browser and managed complex Business
Manager infrastructures to ensure uninterrupted campaign delivery.
• Created custom audiences, lookalike modeling, and retargeting flows
to maximize LTV and reduce customer acquisition costs.
• Delivered weekly and monthly performance reports, breaking down
metrics (CTR, CPM, CPC) into actionable business insights.