Оксана

DANYLOVA OKSANA
Kyiv
[відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Qualifications

Graduate professional with 23 years of experience in sales, marketing, tourism, hospitality and hotel business.

Work experience

September 2025 – July 2026
Head of Sales in Sky Loft Hotel by Rixwell, Kyiv

Development and implementation of B2B sales strategy to increase hotel occupancy. Market Intelligence: analysis of the hotel services market, monitoring CompSet (competitors), adaptation of the hotel's commercial and pricing policy to the market. Segmentation of client bases (Corp/MICE/Group) and formation of commercial offers. Formation of an effective team: selection, adaptation and training of B2B sales managers (conference managers, sales manager). Development, implementation and control of a motivation system and KPIs for the sales department. Division of the company's financial goals into specific department KPIs and personal indicators of managers aimed at increasing the load. Budget planning by segments (Corp, MICE, Groups) and action plan to achieve them. Personal participation in negotiations and closing of key contracts (in 10 months of work, it has attracted more than 40 new corporate partners, some of whom have already been transferred to the category of regular clients). I worked with such large international and Ukrainian organizations as: GIZ, WHO, Red Cross, Save the Children, Ukraine Aid International, UN, UNFPA Office of Audit and Investigation Services, National Railway Corporation Korea, Human rights platform, Fight for Right, Oschadbank, Euroins Ukraine, Slidstvo info, Tvii Gas, Ten Thousand). Quality control of the team's work in CRM, Opera, general customer register. Loyalty management: collecting feedback, reactivating the "dormant" customer base, returning former customers. Cooperation with the B2C sales department to achieve common commercial goals. Interaction with department heads on group visits, conferences, banquets, special requests and service quality control to improve processes. Joint work with accounting (accounts receivable, primary accounting documents) and lawyers (contract work)

October 2023 – June 2025
Corporate Sales Agent at Ibis Kyiv Сіty Center, Ibis Kyiv Railway Station, Ibis Kyiv Beresteyska

Active sales in corporate and group segments, attracting new customers through telemarketing, written communication, monitoring the corporate segment market and checking competitors. Maintaining and developing relationships with existing counterparties. Conducting meetings, negotiations and hotel inspections for corporate clients, guest groups, MICE. Managing the booking process for organized groups, coordinating and executing contracts, invoices, menus, accounts, acts and other primary documentation. Organizing and conducting conferences, seminars, business meetings, coffee breaks, banquets, etc.

October 2022 – September 2023
Director of the furniture warehouse-store "SECOND LIFE COUCH", Delta (Vancouver), Canada

Planning the work of the warehouse-store and coordinating actions between employees. Training employees in the range of services, monitoring and quality control of service performance (cleaning, washing, repair, painting, sales, loading, delivery). Informing customers about company promotions and benefits. Accepting payments by bank transfer, cash or bank cards using sales equipment. Creative photo and video shooting. Advertising store products on Facebook, Instagram, Google Maps, maintaining your own website. Purchasing furniture, equipment, consumables. Communicating with customers and suppliers (phone calls, social networks, e-mail).

May 2021 - September 2022
Tour guide for author's individual excursions in Yalta and its surroundings for the international travel portals "Tripster" and "Sputnik"

November 2015 – May 2021
Head of Reception and Accommodation Service at Health Resort "Ai-Petri", (413 rooms), Yalta

Monitoring the reception and registration of guests, reservations, settlements with guests, correctness and timeliness of document processing, guest departure procedure. Monitoring the proper appearance of subordinates, politeness and friendliness in communicating with guests. Training of Reception personnel in working in Fidelio, FMS and cash discipline. Drawing up work schedules, time sheets, ensuring the necessary staffing. Making proposals regarding the motivation and disciplinary responsibility of Reception employees. Formation and implementation of training and advanced training plans for Reception employees. Making proposals to improve the quality of service for vacationers. Keeping records of guest complaints and suggestions, eliminating shortcomings. Resolving non-standard, emergency, conflict situations and promptly eliminating incidents. Monitoring compliance with standards and assigned categories in accordance with the requirements of the accommodation classification system. Checking the readiness of rooms during the arrival of V.I.P. persons. Calculation and registration of sanatorium and resort services for individuals and legal entities. Registration of primary documents (contracts, acts, registers, agency documents). Issuance of invoices and tracking of non-cash receipts.

July 2007 – December 2014
Administrator of the reception and accommodation service of the SPA-hotel "Primorsky Park", Yalta

Reception, registration and accommodation of hotel guests. V.I.P. guest service. Reservation and sale of rooms. Conducting settlement and cash transactions. Work in the Shelter program. Providing assistance to guests, consulting, resolving non-standard situations, resolving conflicts. Regularly making proposals to increase revenue and hotel occupancy. Conducting an analysis of customer needs, contributing to improving the quality of guest service and the variety of services provided by the hotel. Monitoring the quality of staff work (maids and technicians).

July 2003 – March 2007
Marketing Specialist at Health Resort "Ai-Petri", Yalta

Reception and accommodation of vacationers. Control over paid services and medical services. Organization and holding of conferences, business meetings, exhibitions, banquets. Conducting marketing research. Planning of advertising campaigns. Development and launch of the first website of the sanatorium, filling the site with content. Development of texts for radio, layouts for printed advertising products. Participation in tenders for the purchase of sanatorium and resort services. Participation in tourist exhibitions. Rental of premises and open areas. Contract work.

Education

September 1993 – June 1998
Eastern European University of Economics and Management, Cherkasy, specialty – marketing

Additionally:
Crimea tour guide courses in 2003
Advanced training "Techniques for effective sales of tourist products" in 2016
Online course on conflictology "Dialogue and mediation: the path to mutual understanding" from the company "Prometheus" in 2019
Trainings “Impeccable Service for Accommodation Service” by Big Tree in 2020 and 2021
“INES” trainings from ACCOR, a world leader in travel and hospitality, in 2023-2024
Sales Forum’2025 “Profit Code. Sales of New Thinking”
Training “Foundation of Revenue Management” by Mogotel Group in 2026

Personal qualities and skills
Personal qualities
• Developed management and leadership skills
• Quick decision maker
• Responsible
• Good communicator
• Hardworking
• Highly organized
• Friendly
• Attentive
• Persistent
• Good learning abilities
• Resourceful
• Independence – ability to work with minimal supervision
• Flexible
• Ability to multitask
• Good teamwork skills
• Languages: Ukrainian, English, Russian – fluent

Skills
• Front office management
• Sales skills
• Strong organizational skills
• Effective planning
• Hospitality (communication and persuasion skills, problem and conflict resolution)
• Cash and banking operations
• Work with primary accounting documents
• Contract work
• Opera, Opera PMS, Fidelio, Shelter
• CRM system «Pipedrive».