Особисті дані приховані

Voitko Anastasiia
Senior UI/UX & Web Designer | CRO-focused Designer
📍 Kyiv, Ukraine / Remote
💬 Telegram: @anastasiiavoitko

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PROFESSIONAL PROFILE
Senior UI/UX & Web Designer with over 8 years of experience creating websites, digital products, e-commerce
solutions, corporate platforms, and marketing-focused digital projects.

Specialized in UX/UI design, competitor and niche analysis, Conversion Rate Optimization (CRO), and user
journey optimization. Experienced in collaborating with international companies across FMCG, Healthcare,
Manufacturing, E-commerce, HoReCa, Legal Services, Beauty, and Retail industries.

My primary focus is not only creating visually appealing websites but also designing effective digital solutions
that help businesses increase conversions, improve user experience, and achieve commercial goals.

K Y ACH V M
E IE E ENT S
Contributed to the creation of more than 50 commercial web projects.

Worked with clients from Ukraine, Canada, Czech Republic, Belarus, UAE, and other countries.

Designed UX/UI solutions for B2B and B2C businesses.

Developed web projects for companies collaborating with Coca-Cola, Nestlé, Torchin, and other
international brands.

Implemented CRO strategies and optimized user journeys to improve conversion rates.

Designed websites for healthcare, e-commerce, manufacturing, legal services, HoReCa, and logistics
industries.

Leveraged AI tools to accelerate research, concept generation, and design solution development.

K Y C MP
E O ETEN CIES

UX/UI De sign CRO & Business-Oriented Design We b De sign G raphic Design

UX Research
Conversion Rate Optimization (CRO)
Corporate Websites
Brand Identity

UI Design
Competitor Analysis
E-commerce Websites
Key Visuals

User Flow Design
Market Research
Landing Pages
Marketing Materials

User Journey Mapping
Website Structure Optimization
Service Websites
Presentations

Wireframing
User Journey Optimization
Medical Websites
Packaging Design

Prototyping
Lead Generation Optimization
Legal Websites
Amazon Listing Design

Information Architecture
SEO-Friendly Website Structure
B2B Platforms
Amazon A+ Content

Responsive Design
Data-Driven Design Franchise Websites Product Infographics
Mobile-First Design

Design Systems

UX Audit

Usability Analysis

WOR K EX PERIENCE

2023 – 2026 Key Responsibilities:

Conducting niche, competitor, and market analysis.

Sprava Agency Performing UX audits and usability evaluations.

Senior UI/UX & Web Designer Developing website structures and information architecture.

Designing user journeys and customer flows.

Creating wireframes, prototypes, and final UI concepts.

Designed UX/UI solutions and websites for clients Optimizing website conversions and user experience.

across Ukraine, Europe, Canada, and the Middle East. Collaborating with SEO specialists, marketers, and development teams.

Building responsive designs for desktop and mobile platforms.

Using AI-powered tools for research, ideation, and concept development.

Featured Projects Achievement s:

Contributed to the development of more than 50 web projects.

UPET (Romania)
Designed websites for international brands and manufacturing companies.

Designed a corporate website focused on Improved user journeys and website structures to increase conversions.

strengthening the company's manufacturing Delivered data-driven design solutions aligned with business objectives,

expertise, products, and market position.
marketing goals, and user behavior.

Optimized website structure and content
presentation to improve brand perception and
attract potential partners. Usenko Lawyers

Designed a corporate website for a legal services company.

Developed service architecture and conversion-focused
ITAK
landing pages.
Developed a website for an international
manufacturer of packaging solutions.

Collaborated with brands such as Coca-Cola, Jäg er Music Awards

Nestlé, Torchin, and other FMCG companies. Participated in the creation of the event website and
digital materials for the music awards ceremony.

Paramount Moving (Canada)
Flakes

Designed a website for an international Designed UX/UI for a nutritional supplements brand.

moving and logistics company.
Created e-commerce and product presentation solutions.

Created a service-oriented website
structure aimed at increasing inquiries.

Pervak

Optimized the customer journey from Designed a corporate website with a structured product catalog.

service discovery to lead conversion. Improved product categorization and navigation.

Garage Service Center (Одеса)

Coffee Profi
Designed a website for an automotive service center.

Designed UX/UI for an e-commerce store
Optimized appointment booking and service inquiry user flows.

specializing in professional coffee equipment.

Improved catalog navigation, product filtering,

and product card usability.

Optimized the user path from product selection
A dditional Projects

to purchase.
Hospitality and hotel websites

Healthcare and medical centers

Legal services websites

N ova Center (Lviv)
Manufacturing companies

E-commerce stores

Розробка дизайну медичного порталу.

B2B platforms

Побудова сценаріїв запису на послуги.

Service-based business websites
Формування інтерфейсу, орієнтованого на

довіру користувачів.

2018 – 2026 Designed UX/UI solutions for the company ’s digital products and services.

Developed user interfaces for web-based platforms and applications.

ЛІГА:ЗАКОН
Created wireframes, interactive prototypes, and scalable design systems.

UI/UX & Web Designer Collaborated closely with product teams, stakeholders, and developers.

Contributed to the continuous growth and improvement of digital products
serving thousands of users.

Achievements

Improved usability and user experience across digital services and platforms.

Contributed to the creation, implementation, and maintenance of a company-

wide design system.

Designed interfaces for high-traffic, high-engagement digital products.

Enhanced product consistency and development efficiency through reusable

UI components and design standards.

Supported product scalability by aligning user needs with business objectives

and technical requirements.

2021 – 2022 Development of promotional pages and special projects .

Creation of design for digital campaigns.

Silpo / Silpo Delivery
Collaboration with marketing teams.
Web Designer

2017 – 2018 Creation of advertising campaigns.

Key Visual development.

EMPO Agency / We Challenge Design of materials for digital and offline channels.

Graphic Designer Visual support for conferences and business events.

Graphic Designer Development of advertising materials.

2016 – 2017 Printing design.

Biomed
Preparation of marketing visuals.

2016 – дотепер Freelance

UI/UX & Graphic Designer
Clients:

Multiplex

Cooperation with Ukrainian
and international companies. Chornomorka

Meest

Klan fc

Smell Food (Bulgaria / UAE / Ukraine)

Body IQ (Czech Republic)

UTAk

Amazon Sellers
О СВ ТІ А

2015 – 2017 Lviv National Academy Specialization:

of Arts Graphic Design / UX/UI

2011 – 2015 Zaporizhia lectrotechnical
E Specialization:

College Environmental design

2026 Рrjctr

ADDITIONAL TRAINING
UX Design

TOOL S L ANGUAGE S PORTFOLIO

Beha
De sign AI
Ukrainian — native

nce
English —

Intermediate (B1)

behance.net/1128anasta2584