Вікторія

VIKTORIIA VOVKODAV
DIGITAL MARKETING MANAGER · BRAND & PARTNERSHIPS
3+ years of experience · business mindset · international experience

Madrid, Spain · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)

LinkedIn

PROFILE
Digital marketing and brand professional with experience across strategy, e-commerce, paid media, marketplaces, branding
and business development. Results-oriented and data-driven, with a strong business perspective. I have led projects,
coordinated teams of 3–4 people and managed agencies, freelancers, suppliers and partners, with marketing budgets of up to
€50K annually.

+40% +30% €50K 3–4 +15%
online sales · year 2 online sales · year 1 annual budget people coordinated customer base

PROFESSIONAL EXPERIENCE
PROJECT MANAGER & MARKETING LEAD 2023–2026
Nutrición Científica Barcelona
Led digital marketing, e-commerce and marketplace strategy. Managed budgets of up to €50K and coordinated 3–4 people, agencies and
collaborators. Tracked ROAS, CAC, CPL, conversion, ROI, traffic, leads, revenue and margin. Delivered +30% online sales in the first year and
+40% in the second.
CO-OWNER Dec. 2025–Present
VÉLA MEDIA
Developed creator & influencer marketing projects, brand partnerships, PR, events and brand experiences.
DIGITAL MARKETING & BRAND CONSULTANT 2024
CodeWare Digital
Brand strategy and digital positioning for an audiovisual production company; applied AI to branding and strategy. +15% growth in customer
base.
BUSINESS DEVELOPER 2024
Swiss Energy
Business development, market research, strategic partnerships and support for international expansion.
AMAZON & EXPORT SPECIALIST 2023–2024
Laboratorios PHERGAL S.A.
Managed and optimized product catalogue and presence across Amazon Seller/Vendor; supported e-commerce, marketplaces, export and
internationalization.
CONTENT MANAGER 2023
EvolveAcademy
Planned and managed TikTok and Instagram content focused on growth and engagement.
FOUNDER 2022–2023
JOTUNNBRAND
Created and managed an independent fashion brand, including e-commerce, branding and social media.
MARKETING INTERN 2022
ERGO Seguros de Viaje
Professional experience in marketing, content and communications within a corporate environment.

EDUCATION CORE COMPETENCIES
B.A. in Digital Business & Marketing — Digital Marketing & Marketing Strategy
ESIC University · 2019–2024 — Brand Strategy & Positioning
Academic Exchange — Paid Media & Performance Marketing
INSEEC Grande École Paris · 2021–2022 — E-commerce & Marketplaces
Business Mastery — Influencer Marketing & Brand Partnerships
IDEHA · 2017–2018 — Content & Social Media
— Business Development & Market Research
International School
— International Expansion · KPI Analysis
Lope de Vega · 2012–2018
TOOLS
CERTIFICATIONS
Connectif · Shopify · Meta Business
· Paid Media & Meta Ads · You Run Ads by Traffic Leaders · 2026
Google Ads · Google Analytics · Amazon Seller/Vendor
· AI Brand Identity · Franch AI · 2024
MailChimp · WordPress · PrestaShop · Wix
· AI Start · Franch AI · 2024
Figma · Canva · Adobe Premiere · Microsoft Office
LANGUAGES TikTok · Instagram · LinkedIn

Spanish Native NETWORK / COMMUNITY
Ukrainian Native
· Secretary · Rotary Club Madrid Intercontinental Passport
Russian Native
· Delegation coordination · World Economic Forum, Davos (2023)
English C1
· Co-creator · Trainunm podcast (2025)
French A2
· Co-author · academic publication in Pangea (2022)

Marketing · Brand · Digital · Partnerships Viktoriia Vovkodav