Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/1905913

Досвід роботи

Head of export marketing

з 12.2016 по 03.2019 (2 роки 3 місяці)
MHP, Киев (Agriculture, agribusiness)

•Establishment of export marketing from scratch.
•In-depth investigation of markets potential, focusing and prioritization of markets. Markets insights elaboration.
•Market and consumer research.
•Development of marketing strategies for export markets.
•Creation and development of a portfolio of export brands (From 1 TM Y2016 to 4 TM& 2PL Y2019).
•Brand positioning for export brands.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.
•Obtaining a market share by developing marketing plans and programs for each brand.
•Achievement of brand image KPIs by implementation of marketing and trade marketing support.
•Digital platform creation (website, SMM) and its development strategies.
•Building customers’ loyalty by organizing and developing specific customer-relationship programs; brands support in partnership with distributors.
•Maintenance of partnership relations with customers and attraction of new customers by determining company’s and brands’ presence at international exhibitions (Gulfood, Anuga).
•Preparation and administration of annual marketing budget.
•Team leadership: ensuring efficiency of the team, development of professional and personal qualities of employees.

Marketing Manager (Head of FPP Direction)

з 10.2015 по 12.2016 (1 рік 2 місяці)
MHP, Киев (Agriculture, agribusiness)

•Development of marketing plans for FPP category. Management of P&L.
•Market and consumer research.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.
•Brands positioning and BVI creation.
•New sales channels development (Fair, HoReCa) and development of specific customer-relationship programs.
•Development and implementation of merchandising standards for different sales channels and points of sale.
•Brand awareness building, trial stimulation provides by marketing and trade marketing activations in points of sale: price promos, POS branding, in-store branding, PR, BTL and at events and fairs.
•Presentations and tastings for sales team.
•Team leadership.

Brand manager "Наша Ряба"

з 12.2014 по 10.2015 (10 місяців)
MHP, Киев (Agriculture, agribusiness)

•Development and implementation of a marketing plan for TM «Наша ряба».
•Creation and launch of 360 marketing campaign.
•Establishment of a new product development process and launch of new product categories.
•ATL and BTL support for TM «Наша ряба».

Brand manager

з 02.2013 по 03.2014 (1 рік 1 місяць)
AVK Confectionary, Киев (Food industry)

•Development and implementation of a strategy and marketing plan for the product category.
•Full cycle of investment project (from project evaluation to product launch).
•Ensuring achievement of sales and profits.
•ATL and BTL brand support.

Head of Brands and Product Development

з 03.2011 по 01.2013 (1 рік 10 місяців)
Zhytomyr sweets (Житомирские ласощи), Киев (Confectionary)

•Strategic planning of production, sales and profit.
•Development and implementation of a marketing plan for brands.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.

Brand manager

з 05.2009 по 02.2011 (1 рік 9 місяців)
Zhytomyr sweets (Житомирские ласощи), Киев (Confectionary)

Освіта

КНЕУ им. В. Гетьмана

ЦМП, маркетинговий менеджмент, Киев
Вища, з 2011 по 2014 (3 роки 3 місяці)

Второе высшее образование

Украинская академия банковского дела Национального банка Украины

Банковских технологий, экономическая кибернетика, Сумы
Вища, з 2003 по 2008 (4 роки 9 місяців)

Диплом магистра

Додаткова освіта та сертифікати

Курсы фотографа «Базовий творчий»

2014, 3 месяца

Знання мов

• Російська — вільно
• Українська — вільно
• Англійська — середній