Яна

Yana Tsvihun
Digital Marketing Specialist
I’m a performance-driven professional pivoting into digital marketing, bringing a strong
background in copywriting, content creation, and brand management. I am adept at building
digital presence and managing campaigns using Google Ads and Meta Ads, while leveraging tools
like SEO and website building to drive target audience engagement. Fully fluent in English, my
global perspective is backed by a Bachelor of Arts from the American University in Bulgaria and an
MA from London. With a proven track record of creative success - including consistently ranking
articles top-tier on the competitive News Break network - I easily blend analytical thinking with
creative strategy to help brands stand out and achieve measurable results .

Contacts Experience

Phone 2026
[відкрити контакти](див. вище в блоці «контактна інформація») Digital Marketing Projects
Email Digital Marketer
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JUL (Fashion & E-Commerce): Launched Meta Ads Brand Awareness and Lead Gen
LinkedIn campaigns, optimizing for ad recall lift to build a high-intent waitlist for a seasonal
collection. Built custom audience matrices using 1% Lookalikes, historical Instagram
Kyiv, Ukraine | Remote
engagement data, and detailed interest segments. Engineered 5 distinct Google Display
campaign hypotheses, tailoring creative visual assets to specific buyer personas.
Syndicate Kyiv (Streetwear & E-Commerce): Deployed a Google Performance Max (PMax)
Education campaign under a "Maximize Conversions" strategy to scale online transactions.
German Apparel (Minimalist Retail): Set up full-funnel Google Search and GDN campaigns,
implementing automated "Purchase" conversion tracking via Google Tag Manager.
TheMaxbeauty (Somatic Skincare): Reverse-engineered competitor marketing funnels
2016 - 2020
(SimilarWeb, Meta Ad Library) to design a high-converting 1-minute skincare quiz lead
BA Journalism and Mass
Communications magnet. Structured Google Search ad groups using precise phrase and exact match
variations for solution-based skincare queries.
American University in Bulgaria

2019 - 2021 Apr 2025 - Aug 2025
MA Acting Wezoree
Arts Educational Schools London Content Editor

Managed and curated the official Wezoree Instagram account, driving visual brand
2026
consistency. Curated high-quality, targeted photo selections for social media campaigns
Digital Marketing Course
and website articles to boost user retention. Planned, structured, and optimized the
Mate Academy Instagram grid/feed layout to ensure an aesthetically cohesive and engaging digital
presence. Successfully aligned web and social media visual assets, leading to a more
cohesive cross-channel brand image.

TOOLS Dec 2023 - Dec 2024
Sugesta LLC | The Right Hairststyles
Writer and Editor
• Google Ads, Google Ads Library
Google Keyword Planner, Google Analytics 4
Wrote, edited, and optimized high-engagement articles for the “Celebrities News" section of The
• Meta Business Manager Right Hairstyles. Monitored competitor trends, industry influencers, and real-time social media
Meta Ads, Meta Ads Library activity to capture viral traffic. Maintained high standards of grammar, voice tone, and clarity
from initial drafts to final proofs. Consistently secured top-tier placement and visibility for
• Microsoft Excel / Google Sheets articles on the highly competitive News Break network. Technologies or Tools: SEO, Trend
Monitoring, Competitor Analysis, CMS.
• Social Media Platforms (Facebook, Instagram,
LinkedIn, TikTok, Twitter)

• Email Marketing Tools (SendPulse, Mailchimp) May 2023 - Sep 2023
VSA
• SEO Tools (SEMrush, Ahrefs, Serpstat)
Managing Director
• Graphic Design Tools (Canva, Trello)
Developed high-level corporate presentations, client correspondence, and content assets
for mass email marketing campaigns. Supervised executive workflows, organized tasks,
and managed internal documentation to drive performance. Audited internal financial
statements, operational budgets, and key performance reports. Scaled administrative and
operational workflow efficiency by redesigning team scheduling matrixes. Technologies or
Tools: Project Management, Microsoft Excel, Email Marketing, CRM.
 Skills Experience

• Digital Advertising: Mar 2023 - May 2023
Google Ads, Meta Ads, campaign creation,
VSA
keyword research, audience targeting,
campaign optimization Senior Client Manager

Managed high-level B2B communications across email and multiple social media platforms, ensuring
• Social Media Marketing (SMM): Instagram,
top-tier service standards. Sourced, vetted, and onboarded relevant digital influencers for strategic
Facebook, content planning, audience
brand promotional campaigns. Executed data-backed email marketing campaigns and systematically
engagement,
tracked critical company statistical metrics. Established an organized system for managing and
influencer collaborations, social media
reviewing internal company performance statistics. Technologies or Tools: Influencer Marketing, CRM,
strategy
Social Media Communication, Email Marketing.

• SEO:
On-page optimization, keyword research,
May 2022 - Feb 2023
competitor analysis, basic link-building
Aleh Halubovich
strategies
Account Manager
• Analytics:
Google Analytics, Meta Business Suite, Supervised active order tracking workflows, customer support systems, and managed
performance tracking, campaign task-tracking matrixes. Conducted targeted ad searches and analyzed product visibility to
performance analysis control campaign order flows. Co-developed unique product lines with cross-functional
teams and optimized product descriptions. Cultivated lasting professional relationships
• Email Marketing:
with recurring clients to stimulate long-term brand loyalty and encourage patronage.
Campaign creation, A/B testing, email
Technologies or Tools: Customer Support, E-commerce Copywriting, Ad Search
optimization, customer outreach
Management, CRM.
• Copywriting & Content Creation: Engaging
and persuasive advertising content creation,
Sep 2018 - Mar 2022
editing &
proofreading, product descriptions, blog &
Freelance
feature writing Writer and Copywriter

• AI & Creative Tools: ChatGPT, Gemini, Created optimized articles, deep-dive blog entries, web copy, and marketing
Midjourney, Adobe Photoshop, Website collateral tailored to diverse global industries. Conducted extensive market research, topic
Building (Wix) verification, and keyword analysis to ensure data credibility and content authority.
Executed meticulous copy editing and proofreading to ensure alignment with client
• Management & Systems: Project
specifications and high grammar standards. Successfully mastered end-to-end self-
Management, CRM systems, cross-
management, balancing multiple high-volume client projects and strict deadlines
functional teamwork, client
relations management simultaneously. Technologies or Tools: SEO Copywriting, Market Research, Content
Strategy, Self-Management.
• Market Research & Strategy: Research
tools, trend analysis, audience segmentation

Jul 2019 - Jan 2021
Vino I Plodove Besarabia LTD
Communications Manager
Language
Drafted high-level internal and external business correspondence to align commercial
goals and professional standards. Facilitated, organized, and hosted business meetings
with international commercial partners to expand network outreach. Built and sustained
English - C1 strong, trusting professional relationships with international corporate entities.
Technologies or Tools: Business Correspondence, International Relations, Event
Ukrainian - Native Organization.