Микола

META ADS
MEDIA BUYER NUTRA FOCUS

Performance Marketing Specialist Name | Phone | Email | LinkedIn / Telegram

CORE EXPERTISE PROFILE
• Meta Ads Manager
Performance Marketing Specialist with 2 years of experience in digital advertising,
• Facebook & Instagram Ads
with a strong focus on Meta Ads and the Nutra vertical. Experienced in campaign
• Nutra Vertical
launch, audience targeting, creative testing, budget management, scaling, and
• Performance Marketing
performance analysis. Combines hands-on media buying with a structured,
• Media Buying
data-driven approach developed in a large corporate environment.
• Traffic Acquisition
• Lead Generation
• Campaign Scaling PROFESSIONAL EXPERIENCE

ANALYTICS Performance Marketing Specialist
Freelance
• CTR, CPC, CPM & CPA
2022 - 2024
• ROAS & ROI Analysis
• Launched and optimized Meta Ads campaigns across Facebook and Instagram.
• A/B Testing
• Worked with performance campaigns in the Nutra vertical, focusing on customer
• Audience Segmentation
acquisition and campaign efficiency.
• Conversion Optimization
• Conducted audience research, segmentation, and targeting tests across campaign
• Budget Management
setups.
• Performance Reporting
• Performed A/B testing of creatives, offers, and landing pages to improve results.
• Monitored CTR, CPC, CPM, CPA, ROAS, and ROI and translated campaign data into
TOOLS
optimization decisions.
• Meta Business Suite
• Managed advertising budgets, scaled successful campaigns, and optimized
• Google Ads underperforming ads.
• Google Analytics 4 • Prepared performance reports and recommendations based on campaign data.
• Excel & Google Sheets
• Canva & PowerPoint Senior Specialist
DTEK
EDUCATION 2022 - 2024
Master’s Degree in Law • Prepared reports, analyzed operational data, and supported business processes in a
Yuriy Bugay International Scientific large corporate environment.
and Technical University
• Collaborated with cross-functional teams and stakeholders while managing multiple
2023
priorities.
Bachelor’s Degree in Law • Maintained accurate documentation and worked within strict performance and quality
Yuriy Bugay International Scientific standards.
and Technical University
• Monitored KPIs and supported process-improvement activities.
2019 - 2023

COURSE & ADDITIONAL STRENGTHS
LANGUAGES
• Ukrainian - Native Performance Marketing & Traffic Arbitrage | 2022
• English - B1-B2 Facebook Ads, Google Ads, campaign optimization, audience targeting, performance metrics
• Russian - Native analysis, landing-page testing, and budget scaling.

Data-driven Remote
Analytical mindset Independent work
decisions collaboration